How to Get the Most Out of Key Pages on Your Website Law Firm Marketing Decoded

Many of the pages on your law firm's website can have a profound effect on your potential clients when they're crafted the right way. That’s true whether your firm gets most of its potential clients from web traffic or you operate on a referral basis.
So what makes certain pages stand out from the competition? In this episode, we explain how to craft facts about your firm into compelling narratives that build a bond of trust. We examine three of the most common (and most visited pages) on law firm websites to discuss how to evaluate them and improve their effectiveness. We discuss how to set your homepage, attorney bio(s), and "About the Firm" page apart from those of your competitors, as well as what your potential clients are looking for when they view these pages.