39 min

How to Harness a Passion to Promote Societal Change Via Social Media, A Conversation With Three of the Bakers For Change Founders Make Your Brain Happy with Veronique Cardon, MS

    • Mental Health

Changing the world one baked good at a time. This is the mission of  "Bakers For Change" (BFC). In this interview we meet three of its five founders: Camille, Kait and Sophia. Bakers For Change is a non profit organization founded by these like-minded young women, who felt increasing concern over the current political and societal climate in the United States. They are champions for justice, voting rights, equality and protecting marginalized groups.
They found a way to enact change through baking, which is their common passion, and leverage the power of global social media to create an activism model that can also work at the local level. The power of the spatula has no boundaries and what better medium than a cake to share a powerful message.
They have raised over $50,000 since they started in June 2020, and recently over $27,000 to support organizations involved with #StopAsianHate. They have supported the ACLU, the #BLM movement, voting rights and more in the past months. They usually have one big fundraiser event per quarter.
They organize local bake-sales and auctions, or inspire famous bakers or bakeries all over the US to raise money through special sales for the causes that BFC supports. They also sell their cool merchandise – tee-shirts, aprons and bags through www.bonfire.com.
They have experienced meteoric growth. They are at a crucial point where people now reach out to them to offer collaboration, interviews and podcasts. In this conversation we are talking about their mission and future, and most importantly how we can all become activists. How can they grow their organization without losing its authenticity, attention to details, and thoughtful goals? It is a good problem to have, and these five bright  women with jobs, families and other passions will continue to fight with conviction and the desire to leave their mark.
They have now reached over 6,000 Instagram followers @bakersforchange and you can visit them at www.bakersforchange.org.

Changing the world one baked good at a time. This is the mission of  "Bakers For Change" (BFC). In this interview we meet three of its five founders: Camille, Kait and Sophia. Bakers For Change is a non profit organization founded by these like-minded young women, who felt increasing concern over the current political and societal climate in the United States. They are champions for justice, voting rights, equality and protecting marginalized groups.
They found a way to enact change through baking, which is their common passion, and leverage the power of global social media to create an activism model that can also work at the local level. The power of the spatula has no boundaries and what better medium than a cake to share a powerful message.
They have raised over $50,000 since they started in June 2020, and recently over $27,000 to support organizations involved with #StopAsianHate. They have supported the ACLU, the #BLM movement, voting rights and more in the past months. They usually have one big fundraiser event per quarter.
They organize local bake-sales and auctions, or inspire famous bakers or bakeries all over the US to raise money through special sales for the causes that BFC supports. They also sell their cool merchandise – tee-shirts, aprons and bags through www.bonfire.com.
They have experienced meteoric growth. They are at a crucial point where people now reach out to them to offer collaboration, interviews and podcasts. In this conversation we are talking about their mission and future, and most importantly how we can all become activists. How can they grow their organization without losing its authenticity, attention to details, and thoughtful goals? It is a good problem to have, and these five bright  women with jobs, families and other passions will continue to fight with conviction and the desire to leave their mark.
They have now reached over 6,000 Instagram followers @bakersforchange and you can visit them at www.bakersforchange.org.

39 min