How to Increase Conversions by Understanding How People Take Decisions Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and you’re halfway there.
But what is it that makes people convert from showing interest to finally buying?
Topics covered:
When it’s ok to say no to business What actually motivates people to do somethingThe decision behind whether or not conversion optimization is right for your businessFocusing on the psychological aspect of marketing and buyingThe number one method to use with your clients.Understanding the story behind a buyers purchaseInterviewing buyers to get them back their mental state when they purchased the itemIf you think you know everything about your customers, you shouldn’t be in marketingWhy you should avoid the jargon and learn to sell to humansResources mentioned:
InvespJoanna Wiebe - 3 Steps to Write Copy That ConvertsThe Road Less StupidInvesp blogHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)
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