3 min
How To Lead Ineffective Change The Customer Mission Podcast with Andrea Belk Olson
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- Business
Dutch philosopher Alexander den Heijer said, “When a flower doesn’t bloom, you fix the environment in which it grows, not the flower.” Not surprisingly, many organizations try to fix the flower. This happens all the time with culture-change initiatives or even brand strategies, where the veneer is the focus of change and not the behaviors that underlie it.
Dutch philosopher Alexander den Heijer said, “When a flower doesn’t bloom, you fix the environment in which it grows, not the flower.” Not surprisingly, many organizations try to fix the flower. This happens all the time with culture-change initiatives or even brand strategies, where the veneer is the focus of change and not the behaviors that underlie it.
3 min