Marketing With Tim Tim Burt

What's Your Black Friday Offer?

It is estimated that 9.8 billion dollars will be spent on Black Friday in the United States in 2023. The question is not whether people are going to spend money on Black Friday, the question is how much of that are they going to spend with you. My name's Tim Burtt, welcome to Marketing with Tim. And I have been conducting Black Friday research and promotions for many, many years, and Black Friday as we know it is forever fractured, hopelessly broken, irreparably harmed. Why? Well, you can thank the internet for basically diluting Black Friday to the point that it's, yeah, it's still a thing, it's still a day, but when you have companies really in mid-October saying, oh, it's early Black Friday, it really does lose some of its luster. If you're over the age of, let's say, 30, do you recall maybe camping out at a big box retailer for an insanely low price on a TV or a toaster or something like that? And then, of course, once the doors did open and people rushed in and you found out there was limited quantity, well, you just had to be one of the first to get in. If you didn't, well, maybe next year. Or what about the people that would get into a fracas, basically a fight, it looked like a bunch of wolves jumping on a carcass in the wild when some poor minimum wage schlub working at a big box retailer unveiled the, you know, pulled off the cellophane wrap of the pallet with the microwaves or the video game systems, the TVs or whatever it might be. I kind of enjoyed those days, to be honest with you, but look, they still exist, they're still a thing, but they have really gone down in numbers. Now it's more of who's offering what, when, and on what website. So numerous retailers are doing Black Friday deals, really starting in mid-October, they call them Early Access Black Friday. And really, Black Friday is not even a thing. I got an email the other day from a retailer that was doing a thing on, they called it Black Tuesday. Whatever. Okay, that's fine. We know that there are going to be insane deals in October, November, every year now. The question again is how much of this money is going to be spent with you. If you've never done a Black Friday deal in your life and you own a business, you are missing out on a huge opportunity. Let me tell you something else. If you don't offer something on Black Friday, your audience, your current audience, the people that you have spent time, effort, and energy and money to get on your email list or to become customers, to convert from cold traffic, they will actually look down on you. And here's why.

People in, really starting around Halloween, all the way through the end of the year, which I call Q5, not Q4, I call it Q5. We have programmed these people, we have programmed the general public to become zombies. They think differently. They act differently. They behave differently. They shop differently. And this is why I say, if you don't offer them something, they will look down on you because their prevailing thought in their mind when they're shopping is, where's my deal? How come you aren't offering me something? That's not a very good place to be. So you have to make some sort of an offer on Black Friday at a minimum. Now, this can go all the way through the end of the year if you play your cards right. But you have to make, you have to at least show them up front that you are going to do something for them on Black Friday. And the best offer always wins when it comes to Black Friday.

The best offer always wins. Why? Because there are too many options for people to buy stuff from places online right now, 24-7, anywhere in the world. So you have to give them a reason to shop with you. Again, don't you want a slice of that $9.8 billion pie? I would think that you do. If you have never done anything on Black Friday and you want to start, you need to do something with, basically, you got to do something very quickly. It's...

Episode 40: Using AI tools to help small businesses get more done.

Tim Burt interviews Catherine B Roy, a fomer computer programmer and now international business coach about how businesses can use AI tools to get more done, and do things they never thought possible.

Catherine B Roy (CatherineBRoy.com) is an internationally recognized business and personal growth coach, bestselling author, podcaster, and keynote speaker with the mission to help you do what you love, empowered by your own freedom.Catherine specializes in helping Coaches, Consultants, Business Owners, Entrepreneurs, and Companies to grow their businesses online.Catherine enjoys the distinction of being an official Forbes Coaches Council member, MENSA member (IQ>156), also officially certificated by the Goldman Sachs 10 000 Women Program, and has received many thought leadership awards, 4 years in a row.

More marketing resources from Tim Burt:

Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926

Tim’s websites:
https://www.MarketingWithTim.com
https://www.TheQRMarket.com https://www.Cybermall.tv
https://www.FreeGiftFromTim.com

Will the Super Bowl one day be considered a "podcast?" What about other live sporting events and award shows?

On this International Podcast Day 2022, I ask a simple question: What is a podcast?

From its (somewhat confusing) beginnings with Steve Jobs, to folks having podcasting empires, the term "podcast" itself has morphed into something that has become somewhat muddy.

In this episode, you'll hear:

- What my definition of a "podcast" is (in a rapidly changing media landscape)
- If you have a podcast, why aren't more people listening (or watching) and what you can do about it
- What I believe the future of podcasting really is going to be

Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926

Tim’s websites:

https://www.TheQRMarket.com
https://www.MarketingWithTim.com
https://www.FreeGiftFromTim.com

Starting e-commerce in 1995, Ken Burke (www.KenBurke.com) and his company "Market Live" had retailers such as Disney, Warner Brothers, Armani, Party City, and many others using his software. His clients were doing 2 billion dollars in sales per year.

Now, Ken has sold his company and is focusing on e-learning for businesses. E-learning can be used to teach your customers and leads to do things themselves, or educate them about how your business can help them.

Chapters:

00:46 – Dealing with daily challenges as an entrepreneur (at any level)
01:49 – Ken’s impressive e-com background
05:47 – Advice from Ken: Be aware!
09:38 – How Ken identifies where “funnel” problems occur
13:31 – Does your product or service pass this test?
16:20 – E-Learning’s evolution
17:00 – E-Learning trends
23:40 – Businesses using e-learning today
26:10 - How entrepreneurs can use E-Learning
31:24 – Advice from Ken: Giving before receiving
32:10 – The future of E-Learning (including the Metaverse)
41:37 – The importance of messaging
46:00 – Advice from Ken: Listen to signals
52:00 – Ken’s book “Prosper” and contact info


More marketing resources from Tim Burt:

Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926

Tim’s websites:
https://www.MarketingWithTim.com
https://www.TheQRMarket.com
https://www.Cybermall.tv
https://www.FreeGiftFromTim.com

Cold Calling doesn't have to suck. In this episode, Nicole Attias shares secrets to getting past the gatekeepers, and tells us why even entrepreneurs should be utilizing cold-calling to generate sales.

Hint: it's all a numbers game.
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Nicole Attias has over 15 years of extensive B2B Cold Calling experience. Her skills include prospecting and presentation-skills facilitation and training. Nicole delivers customized webinars, group and individualized coaching programs to help you or your team, get in the door. Nicole represents different industry sectors including recruiting, office design and furniture, corporate training, cybersecurity and more.

She has been interviewed on CHCH TV, CP24, and her articles have been published in Toronto Sun, Metro News, Canadian Consulting Engineer, Canadian Business Franchise, and other publications.

Nicole has her Honors BA in Psychology from York University and, her Leadership Certificate from Seneca College. She also obtained her CTM (Public Speaking Certificate) from Toastmasters International.

Nicole's website: Prospect2Win.com
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More marketing resources from Tim:

Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926

Tim’s websites:
https://www.MarketingWithTim.com
https://www.TheQRMarket.com
https://www.Cybermall.tv
https://www.FreeGiftFromTim.com

With supply chain breakdowns only getting worse, that's going to be a major issue as we get closer to Christmas 2021.

WHAT can you do RIGHT NOW to avoid December 25th headaches, and sleep better when Santa comes down the chimney?

OFFER THIS ONE THING...but you have to do it right.

This very short podcast could help save your sanity this year.

If you own a business, offering this one thing - and letting your audience know about it (CRITICAL!) could help you avoid headaches this "holiday" season.
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More marketing resources from Tim:

Leave A Review & Subscribe On iTunes:
https://podcasts.apple.com/us/podcast/marketing-with-tim/id1495561926

Tim’s websites:

https://www.MarketingWithTim.com
https://www.FreeGiftFromTim.com