26 min

How to Market for Car Care Month The Auto Repair Marketing Podcast

    • Marketing

Did you know that April is National Car Care Month and October is Fall Car Care Month? These two months are a great way to bring awareness to auto repair while also marketing your shop. Listen in as Brian and Kim talk about marketing your shop through these months and planning a car care clinic.
Talking Points
October + April - Car Care MonthsWhat we did at our shopWhere to find resources: EVERYWHERE. Google, YouTube, Organizations, Other ShopsToolkits, social graphics, press releases, videosA Saturday clinicQuick overview/check-overNot a sales eventAll preventativeBring in parts suppliers, complimentary businesses, jump houses, child safety seat inspections & demonstrations, rafflesGet organizedAll month longBe open to “Car Care Month Inspections” all month.Consider making a donation to a local charity for each inspection.Take photos of each inspection and share on socialDo “Live” videos, reels, TikToks throughout the monthPromote your event: press releases, FB events, Chambers of Commerce, BNI groups, radio stations, your events page of your website
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros 
Questions/Ideas - podcast@shopmarketingpros.com 
Lagniappe (Books, Links, Other Podcasts, etc)
Host a Car Care EventCar Care GuideSocial GraphicsArticlesVideos
Thanks to our partner, RepairPal. Visit the Web HERE

Did you know that April is National Car Care Month and October is Fall Car Care Month? These two months are a great way to bring awareness to auto repair while also marketing your shop. Listen in as Brian and Kim talk about marketing your shop through these months and planning a car care clinic.
Talking Points
October + April - Car Care MonthsWhat we did at our shopWhere to find resources: EVERYWHERE. Google, YouTube, Organizations, Other ShopsToolkits, social graphics, press releases, videosA Saturday clinicQuick overview/check-overNot a sales eventAll preventativeBring in parts suppliers, complimentary businesses, jump houses, child safety seat inspections & demonstrations, rafflesGet organizedAll month longBe open to “Car Care Month Inspections” all month.Consider making a donation to a local charity for each inspection.Take photos of each inspection and share on socialDo “Live” videos, reels, TikToks throughout the monthPromote your event: press releases, FB events, Chambers of Commerce, BNI groups, radio stations, your events page of your website
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros 
Questions/Ideas - podcast@shopmarketingpros.com 
Lagniappe (Books, Links, Other Podcasts, etc)
Host a Car Care EventCar Care GuideSocial GraphicsArticlesVideos
Thanks to our partner, RepairPal. Visit the Web HERE

26 min