98 episodes

The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

The Auto Repair Marketing Podcast Aftermarket Radio Network

    • Business
    • 5.0 • 1 Rating

The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

    An Intro to They Ask You Answer [E093]

    An Intro to They Ask You Answer [E093]

    How To Get In Touch
    Group - Auto Repair Marketing Mastermind
    Website - shopmarketingpros.com 
    Facebook - facebook.com/shopmarketingpros 
    Get the Book - shopmarketingpros.com/book
    Instagram - @shopmarketingpros 
    Questions/Ideas - podcast@shopmarketingpros.com

    • 44 min
    Creating a Life You Don't Need to Escape From with Mike Ragsdale of the 30a Company [E092]

    Creating a Life You Don't Need to Escape From with Mike Ragsdale of the 30a Company [E092]

    Mike Ragsdale is the founder of the 30a Company, and he has an incredible story of being called out by his kids when they got tired of hearing him talk about his dream life without ever pursuing it. This is an incredibly inspiring episode that may result in you exploring how you can create a life you don’t need to escape from.
    Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
    How To Get In Touch
    Group - Auto Repair Marketing Mastermind
    Website - shopmarketingpros.com 
    Facebook - facebook.com/shopmarketingpros 
    Get the Book - shopmarketingpros.com/book
    Instagram - @shopmarketingpros 
    Questions/Ideas - podcast@shopmarketingpros.com 

    • 1 hr 8 min
    Understanding Geofencing with Mary Ann Pruitt [E091]

    Understanding Geofencing with Mary Ann Pruitt [E091]

    One of the most misunderstood types of marketing is geofencing. People often don’t know what it is, but they know they want it. It’s new, it’s sexy, it’s cool. But what is it? And will it work for an auto repair shop? Join Brian as he interviews Mary Ann Pruitt from Mosaic.
    Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
    How To Get In Touch
    Group - Auto Repair Marketing Mastermind
    Website - shopmarketingpros.com 
    Facebook - facebook.com/shopmarketingpros 
    Get the Book - shopmarketingpros.com/book
    Instagram - @shopmarketingpros 
    Questions/Ideas - podcast@shopmarketingpros.com

    • 27 min
    Why "Stock" Website Content Doesn't Work [E090]

    Why "Stock" Website Content Doesn't Work [E090]

    This week on the ARM Podcast Brian talks about why stock website content doesn’t work. In this episode you’ll learn what he means by stock content, why it doesn’t work, whether or not it hurts you to have stock content on your website, and how to tell if you have it on your website.
    Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
    Show Notes with Timestamps
    What is stock content?Stock content is duplicate contentStock content is generic contentDoes stock content help?How do you know if your website has stock content?
    How To Get In Touch
    Group - Auto Repair Marketing Mastermind
    Website - shopmarketingpros.com 
    Facebook - facebook.com/shopmarketingpros 
    Get the Book - shopmarketingpros.com/book
    Instagram - @shopmarketingpros 
    Questions/Ideas - podcast@shopmarketingpros.com

    • 17 min
    Are You Being Unreasonable? I Hope So! [E089]

    Are You Being Unreasonable? I Hope So! [E089]

    In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. Listen in to learn why and to get some ideas on how you can provide unreasonable hospitality to your clients in your auto repair shop.
    Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
    How To Get In Touch
    Group - Auto Repair Marketing Mastermind
    Website - shopmarketingpros.com 
    Facebook - facebook.com/shopmarketingpros 
    Get the Book - shopmarketingpros.com/book
    Instagram - @shopmarketingpros 
    Questions/Ideas - podcast@shopmarketingpros.com

    • 41 min
    Getting The Most Out of Conferences [E088]

    Getting The Most Out of Conferences [E088]

    Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
    Kim’s Tips:
    Go with a plan - know who you want to meet. Pre-schedule these meetings. Promote that you are there! Use the event/conference app! Schedule your post-conference debriefing meeting.Create a post-conference action planSee our Conference Planning Checklist!
    Brian’s Tips
    1 - Register early and be strategic about the classes you take - stay at the hotel2 - Establish a bedtime with a no-excuses policy3 - Choose your team’s classes and make them teach it when they get back4 - Visit the vendors - know/like/trust them - they subsidize your attendance5 - Come with Friends
    How To Get In Touch
    Group - Auto Repair Marketing Mastermind
    Website - shopmarketingpros.com 
    Facebook - facebook.com/shopmarketingpros 
    Get the Book - shopmarketingpros.com/book
    Instagram - @shopmarketingpros 
    Questions/Ideas - podcast@shopmarketingpros.com

    • 32 min

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