97 episodes

Join Lisa Princic, Membership Expert & Business Strategist as she digs beneath the surface of what it takes to build and grow sustainable 6 figure membership business. She shares both behind-the-scenes of how she's building her own unique membership program and interviews other successful membership business owners to talk sales, marketing, engagement & more.

Scaling Deep with Lisa Princic Lisa Princic

    • Business
    • 5.0 • 32 Ratings

Join Lisa Princic, Membership Expert & Business Strategist as she digs beneath the surface of what it takes to build and grow sustainable 6 figure membership business. She shares both behind-the-scenes of how she's building her own unique membership program and interviews other successful membership business owners to talk sales, marketing, engagement & more.

    Should you build your audience or membership first?

    Should you build your audience or membership first?

    You might think the answer to this question is super obvious but it's not. Business owners with different backgrounds and assets are in totally unique situations and sometimes it's better to launch a membership before building an audience and sometimes it works well the other way around. Inside this episode I share the pros and cons of each. Come over to my website and sign up for my free training https://scalingdeep.com/training/ so you don't miss my free announcement, coming soon!

    • 18 min
    How to nail your membership value proposition

    How to nail your membership value proposition

    Do you have a membership idea and are having trouble fleshing it out. OR thought it was clear until you started putting it down on paper. Here's what you need to watch for and 1 hack to for starting to figure it out. Check out my VIP Membership Design packages here: https://scalingdeep.com/coaching/

    • 17 min
    The real difference between memberships and subscriptions

    The real difference between memberships and subscriptions

    We often mash memberships and subscriptions together and use their terms interchangeably but they are not the same. I'll share the key differences and why mixing them up can backfire. https://scalingdeep.com/coaching/ #memberships #membershipsite #subscriptions

    • 16 min
    Why you need to diagnose your members biggest problem

    Why you need to diagnose your members biggest problem

    Have you ever wondered why people don't buy your offers when you know perfectly well that they've made a big difference for many and have received a lot feedback confirming this? If this is the case, then it's a communication issue. The fact that your program can solve their problem isn't getting across. Sometimes that's because your prospect needs help diagnosing their real problem and in this episode I share how you're going to help them do that, WITHOUT having to get on a call with them.

    • 13 min
    They are not your guru - honing in on who you can trust as a mentor

    They are not your guru - honing in on who you can trust as a mentor

    Do you think about who you're buying from and why they might or might not be the right guide. It's easy to think that just because someone has accomplished something they are the best teachers, nor people who get the personalized path to growth that's not a one-size-fits-all formula. And especially those who're teaching beginners how to begin when they are at 100x the revenue. They are so distant from being in that place. More on that inside this episode. Link to free training where you'll get real stories vs. fairytales on how you can do this membership thing: https://scalingdeep.com/live/

    • 15 min
    Is it really possible for ANYONE to succeed with a membership?

    Is it really possible for ANYONE to succeed with a membership?

    I wanted to share some of my real thoughts on how possible it is to get a membership up and running and make it profitable. I go over the what needs to be in place and the assets required. I'll also share the biggest fears people have when pursuing this path. Plus my LAST Membership Method workshop for a very long time is happening tomorrow. Join here: https://scalingdeep.com/method/

    • 19 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

Diann Wingert ,

Nothing superficial about it!

The prevailing rhetoric in the online business space is launch - grow-scale. But when you know you don’t want a huge team, huge ad budget & you actually care about your clients getting results, where do you go for scaling info that doesn’t make you feel like throwing up? This podcast! One of my favorite episodes is “How to Sell One to Many Without Using Narcissism.” Nothing but truth talk & helpful advice for those who want or have a membership.

Neil I Thompson ,

She gets right to it

What I really like about this podcast is that the host gets right to the episode. So many podcasts have a long intro, which annoys me.

Sarah Friess ,

A Must Listen!

I highly recomming listening to this podcast to help grow your business! Lisa and her guests really dig deep and discuss very valuable content!

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