24 min
How to Overcome Identity Challenges as a Founder Marketing with Matt
-
- Marketing
Why does everything Elon Musk does seem to sell? Ever wondered how his identity as a founder shapes buyers’ decisions?
Join us in this riveting discussion as we unpack the biggest shift in consumer expectations–from product functionality to brand popularity and now to the founder’s identity.
We’ll explore the role of social media in managing a founder’s identity, when a founder should take a stand or choose to stay silent, how to balance personal life and business life, and much more.
Whether you’re an experienced founder or just planning to become one, this episode is one for the books.
Let’s dive in!
Key Takeaways:
Introduction (00:00)
The shift from product functionality to brand identity (00:55)
Role of social media in brand interaction (02:28)
The influence of a founder identity (03:29)
To stay silent or take a stand? (05:10)
How to balance personal life and business life (10:01)
Other challenges of being a founder and how to overcome them (14:33)
Matt’s bigger vision as a founder (17:53)
Episode wrap-up (23:34)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
--
Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Why does everything Elon Musk does seem to sell? Ever wondered how his identity as a founder shapes buyers’ decisions?
Join us in this riveting discussion as we unpack the biggest shift in consumer expectations–from product functionality to brand popularity and now to the founder’s identity.
We’ll explore the role of social media in managing a founder’s identity, when a founder should take a stand or choose to stay silent, how to balance personal life and business life, and much more.
Whether you’re an experienced founder or just planning to become one, this episode is one for the books.
Let’s dive in!
Key Takeaways:
Introduction (00:00)
The shift from product functionality to brand identity (00:55)
Role of social media in brand interaction (02:28)
The influence of a founder identity (03:29)
To stay silent or take a stand? (05:10)
How to balance personal life and business life (10:01)
Other challenges of being a founder and how to overcome them (14:33)
Matt’s bigger vision as a founder (17:53)
Episode wrap-up (23:34)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
--
Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
24 min