Marketing with Matt Matt Deseno

Do you ever feel like your marketing efforts are not cutting it?
Before you even think of pouring more money into paid ads, why not tap into the power of referrals?
Data shows that referred customers are 18% more loyal than those acquired by other means. They are also 4x more likely to refer others and have a 30% higher retention rate. Did I also mention that they spend 200% more with the company they were referred to?
So, in this week’s episode, we’ll dive into the world of referrals–the difference between each four traffic categories, why earned traffic (like referrals) is more valuable, the best strategies for an effective referral system, and more.
If you want to grow your agency exponentially, this episode is for you.
Let’s jump right into it!

Key Takeaways:
Introduction (00:00)
Four categories of traffic (00:40)
Limitations of owned and bought traffic (02:20)
The power of referrals (03:56)
Ways to create and encourage referrals (06:26)
Real-life example of an effective referral program (12:52)
#1 referral myth debunked (18:09)
Episode wrap-up (20:21)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Why does everything Elon Musk does seem to sell? Ever wondered how his identity as a founder shapes buyers’ decisions?
Join us in this riveting discussion as we unpack the biggest shift in consumer expectations–from product functionality to brand popularity and now to the founder’s identity.
We’ll explore the role of social media in managing a founder’s identity, when a founder should take a stand or choose to stay silent, how to balance personal life and business life, and much more.
Whether you’re an experienced founder or just planning to become one, this episode is one for the books.
Let’s dive in!

Key Takeaways:
Introduction (00:00)
The shift from product functionality to brand identity (00:55)
Role of social media in brand interaction (02:28)
The influence of a founder identity (03:29)
To stay silent or take a stand? (05:10)
How to balance personal life and business life (10:01)
Other challenges of being a founder and how to overcome them (14:33)
Matt’s bigger vision as a founder (17:53)
Episode wrap-up (23:34)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Do ever wonder what makes a brand so irresistible that customers would buy everything they sell?
When it comes to effective marketing, we often associate it with crafting the best hook to lure in your audience. But making your brand stand out takes more than just a hook and a good offer.
In this week’s episode, we’ll unpack the five PARTS of irresistibility and discuss how to make your brand simply irresistible.
We’ll discuss the power of proprietary and how this tiny two-letter “™” can actually transform your brand into something bigger. We’ll also cover the repelling strategy, why selling aspirations work better than features, the importance of highlighting tangible benefits, and a whole lot more.
Are you ready to elevate your marketing strategy?
Let’s get started!

Key Takeaways:
Introduction (00:00)
The power of creating a brand identity (00:31)
5 PARTS of Irresistibility concept (02:00)
Leveraging proprietary elements for your brand (03:13)
Sell aspirations vs. features (05:45)
Using the repelling strategy to attract ideal clients (06:51)
Importance of tangible benefits in marketing messages (09:52)
Specificity is equal to credibility (12:37)
Final thoughts (14:33)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Follow us on your favorite podcasting platform so you never miss an episode!

When we started our business in 2012, I never thought of the word marketing. For the first three or four years, we survived purely on referrals–relying on just a handful of strategic referral partners. But times have changed since then.
In this week’s episode, join us as we dive into our journey from relying heavily on referral-based marketing strategy to embracing the importance of online visibility and learning the ins and outs of marketing.
We’ll break down the top three game-changing business shifts that reshaped the business landscape, how people are now judging businesses, and some actionable marketing advice so you can gain more loyal customers and build a thriving business.
Tune in now to learn more!

Key Takeaways:
Introduction (00:00)
A reflection on our marketing evolution (00:35)
Why social proof is a critical factor in business (02:30)
The importance of having a Google business profile (05:33)
How people are now judging businesses they trust (10:47)
The value of leading a community (17:41)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
--
Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Follow us on your favorite podcasting platform so you never miss an episode!

There’s a common belief that consistently outperforming the market is nearly impossible. However, as a business owner, there are ways to avoid significant profit losses and even profit during market downturns.
With the upcoming election and talk of potential “Black Swan” events, it’s natural for fear and anticipation to arise. Yet, amidst uncertainty, there are opportunities for those who are resilient.
In this week’s episode, we’ll discuss some strategies for ensuring business profitability during challenging market conditions, the power of relational marketing, and some big news you won’t hear anywhere else.
Tune in now!

Key Takeaways:
Introduction (00:00)
The big news (00:24)
On rates dropping and Black Swan events (03:01)
Golden lasso vs. acquisition (05:29)
Two outcomes for any business (06:17)
The power of relational marketing (07:33)
Episode wrap-up (09:49)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
--
Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Follow us on your favorite podcasting platform so you never miss an episode!

When you get good at marketing, it’s very tempting to put all your energy into front-end marketing to sign up new customers and make more money. But what about actively serving your customers?
Join us in this week’s episode of Marketing with Matt as we answer one of the most critical questions in the marketing world: how do you balance effective marketing and excellent customer experience?
We’ll discuss how to avoid your business being like a messy hotel–with a grand lobby yet dusty hotel rooms—how to prevent mismatch expectations, how to overdeliver without incurring additional costs, and much more.
Are you ready to level up your business? Let’s get started!

Key Takeaways:
Introduction (00:00)
What happened during my recent trip (00:33)
Marketing’s most significant challenge (05:02)
Taking care of your customers vs. prospects (06:16)
The surprise and delight concept explained (07:02)
How to find the balance between marketing and fulfillment (07:37)
Elevating customer experience with no marginal cost (09:51)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
--
Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Follow us on your favorite podcasting platform so you never miss an episode!