20 min
Why Your Next Customer Should Come From a Referral Marketing with Matt
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- Marketing
Do you ever feel like your marketing efforts are not cutting it?
Before you even think of pouring more money into paid ads, why not tap into the power of referrals?
Data shows that referred customers are 18% more loyal than those acquired by other means. They are also 4x more likely to refer others and have a 30% higher retention rate. Did I also mention that they spend 200% more with the company they were referred to?
So, in this week’s episode, we’ll dive into the world of referrals–the difference between each four traffic categories, why earned traffic (like referrals) is more valuable, the best strategies for an effective referral system, and more.
If you want to grow your agency exponentially, this episode is for you.
Let’s jump right into it!
Key Takeaways:
Introduction (00:00)
Four categories of traffic (00:40)
Limitations of owned and bought traffic (02:20)
The power of referrals (03:56)
Ways to create and encourage referrals (06:26)
Real-life example of an effective referral program (12:52)
#1 referral myth debunked (18:09)
Episode wrap-up (20:21)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Do you ever feel like your marketing efforts are not cutting it?
Before you even think of pouring more money into paid ads, why not tap into the power of referrals?
Data shows that referred customers are 18% more loyal than those acquired by other means. They are also 4x more likely to refer others and have a 30% higher retention rate. Did I also mention that they spend 200% more with the company they were referred to?
So, in this week’s episode, we’ll dive into the world of referrals–the difference between each four traffic categories, why earned traffic (like referrals) is more valuable, the best strategies for an effective referral system, and more.
If you want to grow your agency exponentially, this episode is for you.
Let’s jump right into it!
Key Takeaways:
Introduction (00:00)
Four categories of traffic (00:40)
Limitations of owned and bought traffic (02:20)
The power of referrals (03:56)
Ways to create and encourage referrals (06:26)
Real-life example of an effective referral program (12:52)
#1 referral myth debunked (18:09)
Episode wrap-up (20:21)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
--
Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
20 min