67 episodes

Hi, I'm Matt, and I'm so happy you stopped by my channel! In January 2019, we began using HighLevel for our agency and for hundreds of local businesses. Since then we've helped thousands of agencies and thousands of local businesses launch and grow with HighLevel. On this podcast, I'm going to share as much as I can to help you grow and enjoy HighLevel. So if you’re an entrepreneur or business owner looking to take advantage of this awesome tool, you’re in the right place! Be sure to follow so you never miss an episode!

HighLevel Hot Takes Matt Deseno

    • Business
    • 5.0 • 4 Ratings

Hi, I'm Matt, and I'm so happy you stopped by my channel! In January 2019, we began using HighLevel for our agency and for hundreds of local businesses. Since then we've helped thousands of agencies and thousands of local businesses launch and grow with HighLevel. On this podcast, I'm going to share as much as I can to help you grow and enjoy HighLevel. So if you’re an entrepreneur or business owner looking to take advantage of this awesome tool, you’re in the right place! Be sure to follow so you never miss an episode!

    The Ultimate Tool for Funnel and Website Analytics

    The Ultimate Tool for Funnel and Website Analytics

    Are you tired of manually collecting data for your multiple funnels and websites? Do you wish there was an easy way to know how your 100+ funnels are performing as a whole? HighLevel might have just what you need.
    In this week’s episode, Tyler and I discuss the new analytics tool inside HighLevel. This tool is designed for users who manage multiple funnels and websites.
    Today, we’ll show you how versatile this dashboard is, how it simplifies the process of collecting and analyzing data, and why it matters for businesses like yours.
    Ready to make smart business decisions?
    Tune in now to learn more about the HighLevel analytics tool!

    Key Takeaways:
    Introduction (00:00)
    HighLevel’s new release (00:35)
    HighLevel analytics tool features (01:30)
    Future improvements and modular reporting (05:04)
    Importance of aggregate analytics for business (05:44)
    Final thoughts (06:31)

    Additional Resources:
    - Learn more about HighLevel Affiliate Manager here
    - Sign up for my FREE SaaS Masterclass here
    - Get a FREE Trial of HighLevel here
    - Join our Facebook Group here
    - Subscribe to HL Pro Tools on YouTube here
    - Check out HighLevel guides and tutorials here

    HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.
    Follow us on your favorite podcasting platform so you never miss an episode!

    • 8 min
    Why You Should Switch Now to HighLevel Affiliate Manager

    Why You Should Switch Now to HighLevel Affiliate Manager

    Are you tired of managing your affiliate program without seeing significant results? HighLevel Affiliate Manager's features might just convince you to switch now.
    A little backstory here…
    HighLevel started its affiliate program with FirstPromoter as it was the most affordable option at the time. However, FirstPromoter’s pricing structure was designed to charge you more if you make more in your affiliate program.
    With HighLevel’s fast-growing affiliate program, they had two options: buy out FirstPromoter or build their own affiliate tool. After FirstPromoter declined their offer, they took matters into their own hands.
    Enter the HighLevel Affiliate Manager–a system within the CRM made to keep track of affiliates more easily.
    Today, we’ll discuss the differences between FirstPromoter and HighLevel affiliate systems. We’ll also cover some of the upgrades inside HighLevel Affiliate Manager, factors to consider when making the switch, and valuable tips to kickstart your affiliate program.
    Let’s jump right into it!

    Key Takeaways:
    Introduction (00:00)
    What it’s like using FirstPromoter (00:38)
    FirstPromoter vs. HighLevel Affiliate Manager (02:07)
    Is it worth switching to HighLevel Affiliate Manager? (05:15)
    Factors to consider when making the switch (06:59)
    Tips when starting an affiliate program (08:57)

    Additional Resources:
    - Sign up for my FREE SaaS Masterclass here
    - Get a FREE Trial of HighLevel here
    - Join our Facebook Group here
    - Subscribe to HL Pro Tools on YouTube here
    - Check out HighLevel guides and tutorials here

    HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.
    Follow us on your favorite podcasting platform so you never miss an episode!

    • 10 min
    How HighLevel’s Dashboard Makes Other Data Tools Look USELESS

    How HighLevel’s Dashboard Makes Other Data Tools Look USELESS

    Are you struggling to make sense of your data? HighLevel’s dashboard might just be the only dashboard you’ll ever need.
    We all know how data is the lifeblood of any business. Without data, it’s like walking into a dark room–lost and unsure of what lies ahead. However, HighLevel has taken business intelligence to the next level!
    In this week’s episode, Tyler and I explore the transformative role of HighLevel’s latest customizable dashboards.
    We discuss how this feature inside HighLevel can drastically improve your SaaS sales and business strategies. Plus, we cover some practical tips on how to make the most of HighLevel’s custom dashboard, and much more.
    Whether you’re a pro HighLevel user or just dabbling in SaaS, this episode is packed with insights on how you can leverage business data with HighLevel.
    Let’s jump right in!

    Key Takeaways:
    Introduction (00:00)
    The billion-dollar industry (00:41)
    HighLevel dashboard vs. others (01:48)
    Customizing dashboards for niche markets (03:01)
    The business value of HighLevel’s custom dashboards (04:23)
    How to make the most of this HighLevel feature (06:07)
    Benefits of using customized HighLevel dashboards (06:47)

    Additional Resources:
    - Learn more about HighLevel dashboards here
    - Sign up for my FREE SaaS Masterclass here
    - Get a FREE Trial of HighLevel here
    - Join our Facebook Group here
    - Subscribe to HL Pro Tools on YouTube here
    - Check out HighLevel guides and tutorials here

    HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.
    Follow us on your favorite podcasting platform so you never miss an episode!

    • 7 min
    How General Atlantic’s Investment Changes Everything for HighLevel

    How General Atlantic’s Investment Changes Everything for HighLevel

    HighLevel recently sold 25% of the company to a large private equity firm. What does this mean for HighLevel now?
    Join us in this week’s episode as Tyler and I break down how this latest investment from private equity giant General Atlantic could change HighLevel’s control dynamics of the company.
    General Atlantic is a leading global growth equity investment with a portfolio including companies such as Snapchat, Slack, Duolingo, Etsy, SHEIN, and more.
    We explore how this investment might affect HighLevel’s affiliate marketing strategy and overall marketing initiatives. Additionally, we discuss the potential long-term consequences of having such a powerhouse investor backing HighLevel.
    Curious how this latest financial chapter for HighLevel will unfold?
    Tune in to learn more!

    Key Takeaways:
    Introduction (00:00)
    HighLevel’s first big-time investor (00:33)
    Minority stake vs. majority stake (02:27)
    HighLevel’s affiliate marketing crackdown (04:55)
    Maturity in HighLevel’s marketing initiatives (06:33)
    What you need to know about General Atlantic (09:48)
    Final thoughts (10:59)

    Additional Resources:
    - Sign up for my FREE SaaS Masterclass here
    - Get a FREE Trial of HighLevel here
    - Join our Facebook Group here
    - Subscribe to HL Pro Tools on YouTube here
    - Check out HighLevel guides and tutorials here

    HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.
    Follow us on your favorite podcasting platform so you never miss an episode!

    • 14 min
    Is HighLevel the Ultimate ManyChat Killer?

    Is HighLevel the Ultimate ManyChat Killer?

    ManyChat has long been recognized as the category king for Facebook messaging automation. But NOT anymore.
    It might seem unbelievable, considering ManyChat’s dominance in the space for years and the common misconception that it’s owned by Facebook (we all thought about it at some point). However, a new big player in the space is taking Facebook messaging automation to the next level. That’s right, and that’s none other than (drum roll, please)... HighLevel!
    Join me and my co-host, Tyler Jorgenson, in this week’s episode as we discuss the end of the ManyChat era. We’ll explore how HighLevel’s innovative features not only compete with but surpass ManyChat and why switching to HighLevel could be your best decision yet.
    Ready to simplify your social media communication?
    Tune in now to learn more!

    Key Takeaways:
    Introduction (00:00)
    ManyChat’s industry dominance (00:46)
    HighLevel replaces ManyChat (02:01)
    How HighLevel is taking over the game (03:00)
    HighLevel’s relationship with Meta (04:26)
    Extending the 24-hour messaging limitation (05:07)
    Simplifying communication with pre-prompted replies (06:47)
    Why switch from ManyChat to HighLevel (08:28)
    How to implement these new features on HighLevel (09:38)
    Final thoughts (10:47)

    Additional Resources:
    - Sign up for my FREE SaaS Masterclass here
    - Get a FREE Trial of HighLevel here
    - Join our Facebook Group here
    - Subscribe to HL Pro Tools on YouTube here
    - Check out HighLevel guides and tutorials here

    HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.
    Follow us on your favorite podcasting platform so you never miss an episode!

    • 11 min
    The Farmer Marketer Playbook: Why Slow Growth Beats Quick Wins in Business

    The Farmer Marketer Playbook: Why Slow Growth Beats Quick Wins in Business

    Have you ever felt like rushing through your business goals only to hit a big wall? You’re not alone. 
    HighLevel is such a robust platform that you could spend a day learning one feature and then chase a new one the next day, yet still not acquire any customers. We all went through that phase, and it doesn’t make you a bad marketer.
    In this week’s episode, we’ll unpack The Farmer Marketer Playbook–a guide to growing your SaaS business by focusing on solid foundations rather than quick fixes. 
    Today, we’ll learn the power of slow growth, why you should start with free users and build through referrals, the benefits of using this marketing playbook, and more.
    Ready to grow your business? Let’s dive in!

    Key Takeaways:
    Introduction (00:00)
    The long way is the shortcut (00:39)
    The power of referrals and building a user base for free (03:19)
    How to quickly get unpaid customers (06:15)
    The advantage of selling software as a product (10:12)
    Why this newbie marketing playbook works (12:34)
    Benefits of applying this simple marketing strategy (13:55)
    How to price your product if you’re starting (16:02)
    Episode wrap-up (18:49)

    Additional Resources:
    - Sign up for my FREE SaaS Masterclass here
    - Get a FREE Trial of HighLevel here
    - Join our Facebook Group here
    - Subscribe to HL Pro Tools on YouTube here
    - Check out HighLevel guides and tutorials here

    HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.
    Follow us on your favorite podcasting platform so you never miss an episode!

    • 20 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Dan_Doyle ,

This is the podcast SaaSPreneurs need!

A pod on High Level and the ever changing SaaS world…with Matt Deseno??? YES! 👍

Marcus’s iPod ,

HL Protools team for the Win

If you are looking for all things highlevel here’s your one stop shop. Love the new idea of for the pod keep up all the great work can’t wait to see how big this gets by the next summit- proud user of protools.

JoshuaZitting ,

Great podcast! Looking forward to more!

Matt and his team are legit! So many of their tools are super helpful for growing and supporting your business. Great job guys!

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
Money Rehab with Nicole Lapin
Money News Network
The Ramsey Show
Ramsey Network
Habits and Hustle
Jen Cohen and Habit Nest
The Money Mondays
Dan Fleyshman
PBD Podcast
PBD Podcast

You Might Also Like