How To Sell More SalesLoop

When was the last time you updated your LinkedIn profile? Or took the time to comment on a post while scrolling through your feed?
This week, Mark speaks with Joshua B. Lee about how a well-optimized social media presence and authentic engagement allow you to build meaningful connections and establish a robust social and professional network. 
Known as the "Dopamine Dealer of LinkedIn," Joshua is an entrepreneur, storyteller, author, and a firm believer in weaving genuine human connections into the digital tapestry. 
He is the author of Balance is Bullsh*t, and the founder of Standout Authority, where he helps professionals and entrepreneurs shine on LinkedIn by breathing life into their personal brands. 
He shares his expertise on creating authentic connections in the digital world and leveraging LinkedIn for business growth.
Here are some of the topics Mark and Joshua discuss in this episode:
How a well-crafted LinkedIn profile can open new doors for your business
Why regular updates and active personal branding are crucial
The top three things business owners should be doing to maximize their presence of LinkedIn
Why leaders should ensure their LinkedIn profiles are comprehensive and reflective of their professional journey, not just a resume
How to use the XYZ statement approach on your LinkedIn profile
How engaging thoughtfully by providing insights elevates your visibility
Why you should prioritize genuine relationship building, not just making the sale
How leveraging personal stories and experiences in interactions helps humanize connections
Why you should be encouraging and training your teams to engage on LinkedIn 
Josua B. Lee’s #1 strategy for selling more
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If you’ve been relying solely on demographic and psychographic data to reach and understand your target audience, you may be missing out.
In this episode, Mark is joined by professor Dr. Marcus Collins, best-selling author of For the Culture, to explore the benefits to business leaders in finding alignment between their company's culture and the culture of their target customers and partners.
Dr. Collins believes culture is the biggest influence on how we behave and that when connecting with customers, understanding their culture is more effective than identifying their demographics or personal preferences.
As a strategist, he has helped steward some of the biggest brands in the world across a wide spectrum of industries—from tech to CPG, financial services to sport, and everything in between. 
Here are some of the topics Mark and Dr. Collins discuss in this episode:
The difference between personas, demographics and psychographics
Why Dr. Collins believes culture is the most powerful signal of all
How culture shapes consumer choices more deeply than simple data like age or shopping habits
How real engagement with customers goes beyond collecting data and focuses on understanding their lives and values
How aligning your business's values with your customers' culture can set you apart from competitors
Why businesses tend to target the people who see the world the way they do 
Why you're more likely to get better work, and a more enjoyable experience from people who have similar views, than from people who just pay very well
How to get better at understanding how people see the world, translate the world, and behave accordingly
Why businesses often mistake information for intimacy
Dr. Collins’ #1 tip for selling more
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The rise of AI has happened faster than anything we've ever had in our lifetime. And in a few years, it will be the only tool we've ever created that's smarter than us.
So, as a leader, maximizing its use in your business is on YOU. 
This week, Mark speaks with Ryan Staley about how the key to long-term success starts with business leaders understanding AI deeply enough to implement it within their organizations effectively. 
As the Founder and CEO of Whale Boss, Ryan has been instrumental in guiding technology founders to scale their businesses from $1M to $30M by applying the powerful sales frameworks he developed while working with giants like Google, Amazon Web Services, and Salesforce. 
Known for dramatically cutting the sales learning curve, Ryan has empowered over 800 C-level executives and leaders to achieve rapid growth and operational efficiency. In his conversation with Mark, he shares some ways leaders can strategically leverage AI to transform SaaS sales and marketing, drawing from his extensive experience in driving multi-million dollar growth.
Here are some of the topics Mark and Ryan discuss in this episode:
Challenges revenue leaders and CEOs face today
Why leaders need to stay on top of emerging technologies to maintain a competitive edge
How leaders can integrate AI into their workforce
How adapting business strategies to leverage AI effectively can dramatically improve decision-making and conversion metrics
Ways integrating AI into business processes can streamline operations and enhance productivity
How AI can help find hidden trends and opportunities
Role changes: why you may need to hire a chief AI officer
How learning to use just one AI tool will help you understand the rest
Ryan’s tips for using AI to sell more
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Are your assumptions about your customer base holding you back?
This week Mark is joined by Carole Mahoney, author of Buyer First: Grow Your Business with Collaborative Selling, and the founder of Unbound Growth, to talk about how asking the right questions can make you a better salesperson. They also discuss how active listening is crucial for identifying clients' underlying challenges and objectives and review six sales mindsets that may be keeping you from selling more.
Here are some of the topics Mark and Carole discuss in this episode:
Why successful sales are built on the foundation of deeply understanding and addressing customer needs
How collaboration with clients leads to more innovative and fitting solutions
How educating clients is a key strategy for building trust and establishing long-term partnerships
Why actively listening and asking open-ended questions are essential skills for uncovering the true needs of clients
How adapting sales approaches to focus on problem-solving and value creation enhances customer satisfaction and loyalty.
The role empathy plays in understanding and meeting client needs
The six mindsets that impact sales techniques
How the “IKEA effect” leads to more sales
How shutting up can help you win more deals
The three questions you need a “yes” to before you close a deal


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If you’re still on the fence about how AI can revolutionize your company's messaging and customer outreach, this episode is for you.
This week, Mark is joined by Ben Legg, author of Marketing for CEOs: Death or Glory in the Digital Age, to discuss the challenges CEOs face in the current digital marketing space and the proven strategies they can use to stay ahead. A former COO of Google Europe, Ben is now CEO of The Portfolio Collective which supports professionals in managing and growing their portfolio careers. 
Here are some of the topics Mark and Ben discuss in this episode:
What inspired Ben — an engineer — to write a book about marketing
Why every business needs to calculate customer lifetime value
The importance of segmenting your customer base
The move from mass to personalized marketing
Customizing your message to where your customer is in their buying journey
The foundational truths that have not changed since Ben wrote his book in 2015
Why Ben has been getting all of his wine recommendations from a chatbot
How AI is helping brands accelerate the switch to personalization
Why a chatbot strategy is an essential part of a brand’s success
Ben’s #1 strategy for selling more
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How do you remain competitive while creating a sense of community and personal connection in a world increasingly driven by technology?
This week, Mark is joined by Mari Smith, often referred to as "the Queen of Facebook." An expert in Facebook marketing, Mari is known for her ability to merge cutting-edge social media technologies with the human touch. She has helped SMBs, major brands, and direct sales organizations leverage Facebook, Instagram, and Messenger to dramatically increase their online presence and impact. In this episode, she shares her insights on creating meaningful, profitable online engagements that harmonize technology with genuine human interaction.
Here are some of the topics Mark and Mari discuss in this episode:
How to leverage Meta's evolving advertising capabilities for improved ad targeting and customer engagement
The importance of relationship marketing
Why authenticity is making a comeback
How to leverage Meta's extensive data to optimize the user experience and improve conversion rates
How to distinguish your brand in a market saturated with generic advertising messages
Why Mari is such a huge proponent of doing a combination of organic and paid marketing
Why you need to pay attention to your audience and monitor comments on both paid and organic marketing efforts
The advantage to capitalizing on the use of stories and posting less on your feed
Why you should be using lead generation ads on Facebook and Instagram 
How establishing a community beyond social media platforms ensures lasting relationships with audiences
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