51 min
How to Set Up Your Cold Emails for Success: A Deep Dive Andy's Podcast
-
- Entrepreneurship
In our latest episode of "Go to Market Made Simple" Weekly Series we had the pleasure of hosting Jesse O., a renowned expert in cold email deliverability. Unlike typical discussions about cold emails that focus on content, subject lines, or the body of the email, this episode took a deep dive into the technical aspects that ensure your emails actually reach the inbox of your prospects.
Key Highlights:
[1] The Importance of Email Deliverability:Jesse emphasized that no matter how well-crafted your email content is, it won't matter if it doesn't land in the primary inbox. We explored the critical setup of email systems, focusing on email deliverability, DNS settings, and other technical configurations that pave the way for successful email campaigns.
[2] Technical Setup for Success:We discussed the intricacies of setting up SPF, DKIM, and DMARC records. Jesse likened the process to getting into a popular nightclub — your emails need the right 'ID' (setup) to be allowed into the 'club' (inbox).
[3] Using Tools and Platforms:Jesse shared insights on utilizing platforms like Clay for personalizing outreach and how tools like Lead Magic can be leveraged to identify and target companies that are actively hiring, indicating potential needs that align with your services.
[4] Real-Time Demonstration:In a live demonstration, Jesse showed how to use Lead Magic to pull data on companies hiring for specific roles and then push this data to Clay to enrich it further with contact details of decision-makers like Chief Revenue Officers. This practical demonstration provided a clear view of how to streamline the process of gathering and utilizing data for targeted outreach.
[5] Interactive Q&A:We had an interactive Q&A session where Jesse addressed questions from the audience, clarifying doubts about deliverability metrics, the importance of not sending cold emails from main domain addresses, and the effectiveness of AI in personalizing emails.
📢 Stay Connected with Us:Don't forget to subscribe for more inspiring interviews and startup stories.- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn- Follow me on Instagram: https://www.instagram.com/andy.mewborn
📩 Feedback & Contact:We value your feedback and questions! Leave us a comment below or reach out at: andy@distribute.so
🎙️ About the Channel:Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.
🔔 Hit the bell icon to stay updated with our latest content and dive into the world of entrepreneurship with us! 🔔
In our latest episode of "Go to Market Made Simple" Weekly Series we had the pleasure of hosting Jesse O., a renowned expert in cold email deliverability. Unlike typical discussions about cold emails that focus on content, subject lines, or the body of the email, this episode took a deep dive into the technical aspects that ensure your emails actually reach the inbox of your prospects.
Key Highlights:
[1] The Importance of Email Deliverability:Jesse emphasized that no matter how well-crafted your email content is, it won't matter if it doesn't land in the primary inbox. We explored the critical setup of email systems, focusing on email deliverability, DNS settings, and other technical configurations that pave the way for successful email campaigns.
[2] Technical Setup for Success:We discussed the intricacies of setting up SPF, DKIM, and DMARC records. Jesse likened the process to getting into a popular nightclub — your emails need the right 'ID' (setup) to be allowed into the 'club' (inbox).
[3] Using Tools and Platforms:Jesse shared insights on utilizing platforms like Clay for personalizing outreach and how tools like Lead Magic can be leveraged to identify and target companies that are actively hiring, indicating potential needs that align with your services.
[4] Real-Time Demonstration:In a live demonstration, Jesse showed how to use Lead Magic to pull data on companies hiring for specific roles and then push this data to Clay to enrich it further with contact details of decision-makers like Chief Revenue Officers. This practical demonstration provided a clear view of how to streamline the process of gathering and utilizing data for targeted outreach.
[5] Interactive Q&A:We had an interactive Q&A session where Jesse addressed questions from the audience, clarifying doubts about deliverability metrics, the importance of not sending cold emails from main domain addresses, and the effectiveness of AI in personalizing emails.
📢 Stay Connected with Us:Don't forget to subscribe for more inspiring interviews and startup stories.- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn- Follow me on Instagram: https://www.instagram.com/andy.mewborn
📩 Feedback & Contact:We value your feedback and questions! Leave us a comment below or reach out at: andy@distribute.so
🎙️ About the Channel:Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.
🔔 Hit the bell icon to stay updated with our latest content and dive into the world of entrepreneurship with us! 🔔
51 min