Andy's Podcast Andy Mewborn

In this video, learn how the startup Magical turned a simple tool into a big opportunity by buying Text Expander and making it better. Rosie explains how they used this tool to quickly grow their business and why having fans who love your product is so important. She also shares why failing sometimes is part of the process and how it helps improve.
Stay Connected with Us:Don't forget to subscribe for more inspiring interviews and startup stories.- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn- Follow me on Instagram: https://www.instagram.com/andy.mewborn
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🎙️ About the Channel:Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.
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In our latest episode of "Go to Market Made Simple" Weekly Series we had the pleasure of hosting Jesse O., a renowned expert in cold email deliverability. Unlike typical discussions about cold emails that focus on content, subject lines, or the body of the email, this episode took a deep dive into the technical aspects that ensure your emails actually reach the inbox of your prospects.
Key Highlights:
[1] The Importance of Email Deliverability:Jesse emphasized that no matter how well-crafted your email content is, it won't matter if it doesn't land in the primary inbox. We explored the critical setup of email systems, focusing on email deliverability, DNS settings, and other technical configurations that pave the way for successful email campaigns.
[2] Technical Setup for Success:We discussed the intricacies of setting up SPF, DKIM, and DMARC records. Jesse likened the process to getting into a popular nightclub — your emails need the right 'ID' (setup) to be allowed into the 'club' (inbox).
[3] Using Tools and Platforms:Jesse shared insights on utilizing platforms like Clay for personalizing outreach and how tools like Lead Magic can be leveraged to identify and target companies that are actively hiring, indicating potential needs that align with your services.
[4] Real-Time Demonstration:In a live demonstration, Jesse showed how to use Lead Magic to pull data on companies hiring for specific roles and then push this data to Clay to enrich it further with contact details of decision-makers like Chief Revenue Officers. This practical demonstration provided a clear view of how to streamline the process of gathering and utilizing data for targeted outreach.
[5] Interactive Q&A:We had an interactive Q&A session where Jesse addressed questions from the audience, clarifying doubts about deliverability metrics, the importance of not sending cold emails from main domain addresses, and the effectiveness of AI in personalizing emails.
📢 Stay Connected with Us:Don't forget to subscribe for more inspiring interviews and startup stories.- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn- Follow me on Instagram: https://www.instagram.com/andy.mewborn
📩 Feedback & Contact:We value your feedback and questions! Leave us a comment below or reach out at: andy@distribute.so
🎙️ About the Channel:Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.
🔔 Hit the bell icon to stay updated with our latest content and dive into the world of entrepreneurship with us! 🔔

Join us as we delve deep into the evolving world of influencer marketing with a former reality TV star who's now making waves in the industry. Discover insights from his journey through the hype and reality of influencer impact, exploring whether it's just a passing trend or the future of marketing. 
From his unique experiences on Netflix's "Love is Blind" to his current role in a dynamic influencer marketing firm, we uncover the challenges and opportunities that lie within personal branding and digital influence. Plus, get a candid look at his thoughts on navigating professional transitions, the influence of reality TV fame on personal and career growth, and much more. Whether you're in marketing, interested in the influencer lifestyle, or just curious about the behind-the-scenes of reality TV, this video promises valuable perspectives and real-world advice. 
Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest content!
📢 Stay Connected with Us:Don't forget to subscribe for more inspiring interviews and startup stories.- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn- Follow me on Instagram: https://www.instagram.com/andy.mewborn
📩 Feedback & Contact:We value your feedback and questions! Leave us a comment below or reach out at: andy@distribute.so
🎙️ About the Channel:Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.
🔔 Hit the bell icon to stay updated with our latest content and dive into the world of entrepreneurship with us! 🔔

Check out this interview with a top performance coach known for training elite athletes and business leaders. We'll dig into breath repatterning techniques, figuring out which ones are truly effective and which ones are just buzz. Learn why WHM Hof breathing isn't right for everyone and how the correct breathing practices can seriously improve your recovery and stress management.
Join us for some solid, actionable tips on using breathing to better your physical and mental health. Whether you're an athlete, a startup founder, or just keen on improving your wellbeing, this discussion is filled with advice that might just shift how you think about recovery and enhancing performance. Tune in and start revamping your daily habits with proven breathwork techniques.
Stay Connected with Us:Don't forget to subscribe for more inspiring interviews and startup stories.- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn- Follow me on Instagram: https://www.instagram.com/andy.mewborn
📩 Feedback & Contact:We value your feedback and questions! Leave us a comment below or reach out at: andy@distribute.so
🎙️ About the Channel:Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.
🔔 Hit the bell icon to stay updated with our latest content and dive into the world of entrepreneurship with us! 🔔

Join us in this episode, where we sit down with the remarkable Waseem Daher, a serial entrepreneur with a track record of turning startups into gold. Waseem shares his invaluable experiences and strategies that have led to the success of his companies, including his latest venture, Pilot, which has gained backing from the likes of Jeff Bezos.
Timestamps:
00:00:13 - Waseem's approach to starting a new company00:01:24 - The importance of team dynamics in a startup00:02:11 - Identifying large market opportunities00:03:21 - Solving problems you personally face00:04:23 - The cheat code to understanding your initial market00:05:41 - Deciding which problem to tackle in a new venture00:06:34 - Waseem's transition from engineer to sales and the value of founder-led sales00:09:09 - The personal touch in customer relationships00:10:43 - Generalist vs. Specialist debate in entrepreneurship00:12:47 - The shift from hands-on work to leadership roles00:16:00 - The future of tech-enabled services and Pilot's vision00:18:53 - Why Pilot is Waseem's final startup and his thoughts on VC funding00:27:17 - The story behind Jeff Bezos backing Pilot00:29:16 - The ideal structure of a fourth company if it were to happenKey Takeaways:
Building a company starts with assembling a great team.Solving a personal problem can lead to a successful business idea.The transition from hands-on work to leadership is a critical phase in a startup's growth.Tech-enabled services can offer comprehensive solutions to customers.The decision to raise venture capital should be carefully considered.The role of a CEO evolves significantly as the company scales.Waseem's journey is a testament to the power of a clear vision, a strong team, and the willingness to adapt. Whether you're a budding entrepreneur or a seasoned business owner, this episode is packed with insights that could change the way you think about building and scaling a startup.
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In this insightful episode, we dive deep into the evolving landscape of sales and the importance of authenticity and nurturing in the sales process. Our conversation with a seasoned sales expert sheds light on why traditional sales tactics are no longer as effective and how sales professionals can adapt to the current market dynamics.
Key Takeaways:
The Impact of Negative Comments: We discuss the surprising power of negative comments and how they can be more influential than positive ones in certain contexts, particularly in attracting attention and engagement on platforms like LinkedIn.The Role of Authenticity: Our guest shares his philosophy on authenticity, drawing from the book "Power vs. Force" and his personal experiences. He emphasizes that authenticity resonates at a high frequency, attracting and repelling people, which can be a potent tool in sales and content creation.The Shift in Sales Dynamics: We explore the shift from traditional sales tactics to a nurturing approach, where sales are no longer about immediate transactions but about building relationships and providing value over time.Redefining the SDR Role: The conversation highlights the need to redefine the Sales Development Representative (SDR) role from setting meetings to developing the market. This involves understanding where potential clients are in their buying journey and nurturing those who are not yet ready to make a purchase.The Importance of Follow-Up: We uncover a startling statistic that 80% of deals require five or more follow-ups post-meeting, yet 71% of reps do one or fewer. This gap represents a significant opportunity for sales professionals to improve their follow-up strategies and increase their success rates.The 26% Rule: Our guest introduces the "26% Rule," which suggests that making incremental improvements across leads, win rates, and order values can have a compounding effect on sales growth, rather than focusing on massive gains in any single area.Episode Highlights:
Authenticity in Content: The discussion on how being genuine and sometimes abrasive in content can lead to higher engagement and attract the right kind of customers.Nurturing vs. Selling: We emphasize the importance of nurturing leads through consistent and valuable follow-ups, rather than pushing for immediate sales.Compensation for SDRs: The episode touches on innovative ways to compensate SDRs that align with market development rather than just meeting quotas.Self-Sourcing AEs: We talk about the trend towards Account Executives (AEs) self-sourcing their leads and the comparison to real estate agents who generate their own leads for better commission splits.This episode is a must-listen for sales professionals looking to stay ahead of the curve and master the art of nurturing in a sales environment that values authenticity and long-term relationship building over immediate results. Join us as we challenge conventional sales wisdom and provide actionable insights for thriving in today's competitive market.