23 min
How to Use Open Loops In Your Content The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure your viewer will keep viewing. If you want them to move from your audience to your community ultimately, you’ll want to learn the why + how behind open loops.
With a goal to help established course creators create sustainable, measurable content and reduce their workload, an ambitious content creator embarks on an ironic journey of using Hollywood-style tricks to ethically hack their audience’s natural inclination towards curiosity and keep them coming back for more.
You will learn how to strategically craft compelling stories that keep your audience engaged by uncovering the secrets of open loops.
In this episode, you will learn the following: 1. How can content creators use open loops to create suspense, tension, and provoke audiences’ curiosity?2. How can email subject lines be used to grab attention and increase the likelihood of someone opening them?3. What are the psychological effects of open loops and how can they help move people along the buyer’s journey?
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:01:33] An open loop is a storytelling device used to create suspense and tension and provoke an audience’s curiosity.
[00:02:25] Many of the best subject lines are Curiosity driven.
[00:05:18] Open loops keep your audience returning to your content.
[00:08:25] How to create an open loop in your own business.
[00:09:18] The easiest open loop to employ is a simple teaser.
[00:13:28] Numbers and loops
[00:17:25] Imagine loops
How to Use Open Loops & Curiosity in Your Content
Think of a hula hoop. You start. It flings around. If you keep the momentum (interest) going, the hoop keeps going. If you start losing your rhythm, the hoop slowly loses ground and then, all of a sudden, quickly falls.
In website analytics terms, we call that bounce.
Hubspot calls this a flywheel–a flywheel being a thing that starts out hard to move, but as you get it going, it takes less and less effort. The momentum keeps it going. So, how can you do this in content?
It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure your viewer will keep viewing. If you want them to move from your audience to your community ultimately, you’ll want to learn the why + how behind open loops.
With a goal to help established course creators create sustainable, measurable content and reduce their workload, an ambitious content creator embarks on an ironic journey of using Hollywood-style tricks to ethically hack their audience’s natural inclination towards curiosity and keep them coming back for more.
You will learn how to strategically craft compelling stories that keep your audience engaged by uncovering the secrets of open loops.
In this episode, you will learn the following: 1. How can content creators use open loops to create suspense, tension, and provoke audiences’ curiosity?2. How can email subject lines be used to grab attention and increase the likelihood of someone opening them?3. What are the psychological effects of open loops and how can they help move people along the buyer’s journey?
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:01:33] An open loop is a storytelling device used to create suspense and tension and provoke an audience’s curiosity.
[00:02:25] Many of the best subject lines are Curiosity driven.
[00:05:18] Open loops keep your audience returning to your content.
[00:08:25] How to create an open loop in your own business.
[00:09:18] The easiest open loop to employ is a simple teaser.
[00:13:28] Numbers and loops
[00:17:25] Imagine loops
How to Use Open Loops & Curiosity in Your Content
Think of a hula hoop. You start. It flings around. If you keep the momentum (interest) going, the hoop keeps going. If you start losing your rhythm, the hoop slowly loses ground and then, all of a sudden, quickly falls.
In website analytics terms, we call that bounce.
Hubspot calls this a flywheel–a flywheel being a thing that starts out hard to move, but as you get it going, it takes less and less effort. The momentum keeps it going. So, how can you do this in content?
23 min