12 min
How Trader Joe's Defeated Choice Overload Choice Hacking
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- Management
People love Trader Joe's. Calling it a cult brand might be an underestimation of people's love for this quirky speciality grocery store chain.
But the interesting thing about Trader Joe’s is that while its only about one-third the size of an average American grocery store, it manages to outsell all other American grocery stores by square foot.
Join me in this episode of the Choice Hacking podcast as we unpack the psychological and behavioral science principles that helped Trader Joe's gain a cult following, despite its small size, quirky customer experience, and limited stock.
People love Trader Joe's. Calling it a cult brand might be an underestimation of people's love for this quirky speciality grocery store chain.
But the interesting thing about Trader Joe’s is that while its only about one-third the size of an average American grocery store, it manages to outsell all other American grocery stores by square foot.
Join me in this episode of the Choice Hacking podcast as we unpack the psychological and behavioral science principles that helped Trader Joe's gain a cult following, despite its small size, quirky customer experience, and limited stock.
12 min