How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures eCommerce MasterPlan

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.
Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden
London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.
This is the first our 4 episode "B Corp" series to celebrate B Corp month.
Hit PLAY to hear:
Paul’s eCommerce backgroundVivo’s mission-driven approachThe Revivo SchemeVivo’s growth strategy and challengsHow they’re approaching their B Corp recertificationWhat they’re doing at Vivo for their digital marketing
Key timestamps to dive straight in:
[03:47] Mission, derivative shoes, escape big corporate world.
[07:35] Team structure and bringing teams in-house.
[11:22] Innovative shoe design and eCommerce platform.
[13:07] Finding the right people makes life easier.
[18:13] How B Corp means differently for different types of businesses.
[20:25] Paul’s Top Tips!
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