26 min
How We Used A Facebook Group To Build Our Email List From Scratch The Email Marketing Show
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- Marketing
Facebook group, email list. Can you use one to grow the other? We certainly did. And here's exactly how we built our email list to make the first $100k+ in this business in 12 months using a FREE Facebook group.
Want to know how you can do that too in your business?
Let's dive in.
SOME EPISODE HIGHLIGHTS:
(0:15) Join our FREE Facebook Group.
(3:53) Our Facebook group - how we started.
(6:41) Our Facebook group - how we captured people's attention.
(10:36) Stop doing things that aren't working.
(12:34) Why we created a traffic loop.
(14:53) Try different types of posts.
(17:27) Your Facebook group is full of your ideal clients!
(19:47) Use traffic loops to make more sales.
(22:31) Check out our new course - Group Loops.
(24:45) Subject line of the week.
Our Facebook group - how we startedWhen we first started our business, we thought having a Facebook group was a cracking idea. And the reason for that was (and still is) that we wanted to leverage Facebook’s massive audience. Because there are billions of people on the platform! And we wanted some of those people to see our offers.
Back then, we couldn't afford to pay for ads though. And in order to do what we do, we had to build our email list.
So we started a free Facebook group. Then we bought a bunch of courses to learn about the conventional wisdom that other people were teaching. We even put a member of staff in charge of our Facebook group.
But the whole thing just failed. Our Facebook group was tumbleweed – a ghost town. People weren’t joining, there was no engagement, and the Facebook group wasn't doing anything for us.
Of course, we didn’t want to have a Facebook group for the sake of having one. We wanted to leverage the algorithm by genuinely doing what Facebook wants to do. And that's to attract people to communities and keep them on the platform. We wanted to leverage Facebook to build an email list. So what we're sharing here is how to create and run a Facebook group that helps you get people onto your email list and make sales.
Our Facebook group - how we captured people's attentionAt first, we couldn’t get the Facebook group to work for us. People simply wouldn't engage or post. So we gave up.
But then we realised that in the previous 18 years of running various businesses, we'd never been able to make a lot of conventional wisdom work for us – certainly not around email marketing. And the same happened with Facebook marketing.
So we decided to figure this Facebook group thing out ourselves. We needed people to join our email list and having a Facebook group seemed to be the only thing that would allow us to do that for free and at scale - in a way that would bring in people consistently and could be scalable. Unfortunately, we didn't have the luxury of having a large email list that would allow us to launch a Facebook group and make it popular. We were at a disadvantage there. So Kennedy took on this task - he made it his obsession to figure it all out.
He started out by making two posts every single day, even if at first he was shouting into the void because the community wasn't engaged. Often, Kennedy would post twice a day and get no responses. But he kept going. And it wasn't until we hit 100 members that people started to comment. When we hit 300 members, people started to post themselves, and that was a real milestone.
We...
Facebook group, email list. Can you use one to grow the other? We certainly did. And here's exactly how we built our email list to make the first $100k+ in this business in 12 months using a FREE Facebook group.
Want to know how you can do that too in your business?
Let's dive in.
SOME EPISODE HIGHLIGHTS:
(0:15) Join our FREE Facebook Group.
(3:53) Our Facebook group - how we started.
(6:41) Our Facebook group - how we captured people's attention.
(10:36) Stop doing things that aren't working.
(12:34) Why we created a traffic loop.
(14:53) Try different types of posts.
(17:27) Your Facebook group is full of your ideal clients!
(19:47) Use traffic loops to make more sales.
(22:31) Check out our new course - Group Loops.
(24:45) Subject line of the week.
Our Facebook group - how we startedWhen we first started our business, we thought having a Facebook group was a cracking idea. And the reason for that was (and still is) that we wanted to leverage Facebook’s massive audience. Because there are billions of people on the platform! And we wanted some of those people to see our offers.
Back then, we couldn't afford to pay for ads though. And in order to do what we do, we had to build our email list.
So we started a free Facebook group. Then we bought a bunch of courses to learn about the conventional wisdom that other people were teaching. We even put a member of staff in charge of our Facebook group.
But the whole thing just failed. Our Facebook group was tumbleweed – a ghost town. People weren’t joining, there was no engagement, and the Facebook group wasn't doing anything for us.
Of course, we didn’t want to have a Facebook group for the sake of having one. We wanted to leverage the algorithm by genuinely doing what Facebook wants to do. And that's to attract people to communities and keep them on the platform. We wanted to leverage Facebook to build an email list. So what we're sharing here is how to create and run a Facebook group that helps you get people onto your email list and make sales.
Our Facebook group - how we captured people's attentionAt first, we couldn’t get the Facebook group to work for us. People simply wouldn't engage or post. So we gave up.
But then we realised that in the previous 18 years of running various businesses, we'd never been able to make a lot of conventional wisdom work for us – certainly not around email marketing. And the same happened with Facebook marketing.
So we decided to figure this Facebook group thing out ourselves. We needed people to join our email list and having a Facebook group seemed to be the only thing that would allow us to do that for free and at scale - in a way that would bring in people consistently and could be scalable. Unfortunately, we didn't have the luxury of having a large email list that would allow us to launch a Facebook group and make it popular. We were at a disadvantage there. So Kennedy took on this task - he made it his obsession to figure it all out.
He started out by making two posts every single day, even if at first he was shouting into the void because the community wasn't engaged. Often, Kennedy would post twice a day and get no responses. But he kept going. And it wasn't until we hit 100 members that people started to comment. When we hit 300 members, people started to post themselves, and that was a real milestone.
We...
26 min