176 episodes

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink.

Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice.

You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com.

=> Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily

Connect with us and join the discussions:

Twitter @robandkennedy
Instagram @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description

The Email Marketing Show Email Marketing Heroes

    • Business
    • 5.0 • 28 Ratings

The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink.

Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice.

You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com.

=> Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily

Connect with us and join the discussions:

Twitter @robandkennedy
Instagram @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description

    How We Used A Facebook Group To Build Our Email List From Scratch

    How We Used A Facebook Group To Build Our Email List From Scratch

    Facebook group, email list. Can you use one to grow the other? We certainly did. And here's exactly how we built our email list to make the first $100k+ in this business in 12 months using a FREE Facebook group. 
    Want to know how you can do that too in your business? 
    Let's dive in. 
    SOME EPISODE HIGHLIGHTS:
    (0:15) Join our FREE Facebook Group.
    (3:53) Our Facebook group - how we started.
    (6:41) Our Facebook group - how we captured people's attention.
    (10:36) Stop doing things that aren't working.
    (12:34) Why we created a traffic loop.
    (14:53) Try different types of posts.
    (17:27) Your Facebook group is full of your ideal clients!
    (19:47) Use traffic loops to make more sales. 
    (22:31) Check out our new course - Group Loops.
    (24:45) Subject line of the week.
    Our Facebook group - how we startedWhen we first started our business, we thought having a Facebook group was a cracking idea. And the reason for that was (and still is) that we wanted to leverage Facebook’s massive audience. Because there are billions of people on the platform! And we wanted some of those people to see our offers.
    Back then, we couldn't afford to pay for ads though. And in order to do what we do, we had to build our email list.
    So we started a free Facebook group. Then we bought a bunch of courses to learn about the conventional wisdom that other people were teaching. We even put a member of staff in charge of our Facebook group.
    But the whole thing just failed. Our Facebook group was tumbleweed – a ghost town. People weren’t joining, there was no engagement, and the Facebook group wasn't doing anything for us.
    Of course, we didn’t want to have a Facebook group for the sake of having one. We wanted to leverage the algorithm by genuinely doing what Facebook wants to do. And that's to attract people to communities and keep them on the platform. We wanted to leverage Facebook to build an email list. So what we're sharing here is how to create and run a Facebook group that helps you get people onto your email list and make sales.
    Our Facebook group - how we captured people's attentionAt first, we couldn’t get the Facebook group to work for us. People simply wouldn't engage or post. So we gave up.
    But then we realised that in the previous 18 years of running various businesses, we'd never been able to make a lot of conventional wisdom work for us – certainly not around email marketing. And the same happened with Facebook marketing.
    So we decided to figure this Facebook group thing out ourselves. We needed people to join our email list and having a Facebook group seemed to be the only thing that would allow us to do that for free and at scale - in a way that would bring in people consistently and could be scalable. Unfortunately, we didn't have the luxury of having a large email list that would allow us to launch a Facebook group and make it popular. We were at a disadvantage there. So Kennedy took on this task - he made it his obsession to figure it all out. 
    He started out by making two posts every single day, even if at first he was shouting into the void because the community wasn't engaged. Often, Kennedy would post twice a day and get no responses. But he kept going. And it wasn't until we hit 100 members that people started to comment. When we hit 300 members, people started to post themselves, and that was a real milestone. 
    We...

    • 26 min
    Stop Wasting So Much On List Building by Using Traffic Loops

    Stop Wasting So Much On List Building by Using Traffic Loops

    What's the secret to building email lists in less time? Well, it's easy. If you want to save money and time with list building, you need to use Traffic Loops. 
    Want to know what that's all about? 
    Let's find out! 
    SOME EPISODE HIGHLIGHTS:
    (0:11) Join our FREE Facebook Group.
    (5:22) You need both social media AND an email list to grow an audience.
    (7:48) Social media and email marketing amplify each other.
    (10:44) Make sure people see your offers at different times and in different states.
    (12:04) How traffic loops increase engagement.
    (14:16) People buy when they're ready - let them go!
    (16:43) When you use traffic loops you can sell more in your emails.
    (19:21) Grab our new course - Group Loops.[INSERT LINK]
    (20:04) Subject line of the week.
    You need both social media AND your email list to grow an audienceWe used to think that social media is what you need in order to build an audience. Then somehow you move people to your email list and sell them things. The problem is that we used to see this relationship between social media and email marketing as a one-way road when in reality it's a two-way road. 
    What do we mean by that? That the best way to build a big social media following is to leverage your email list. It's a loop. Your email should be helping you grow your social following, and your social following can help you grow your email list.
    Think about it. Sending an email is the best way to send traffic to anything – not just your sales page, but your podcast, your social media, your webinar, or whatever you’re trying to enhance. The absolute best way to build a social media following is with an email list. And the best way to build an email list is from the traffic that includes social media.
    So as you can see, this becomes a lovely circular relationship where one element supports the other and helps you deepen the relationship with your audience. That way, you get to become a three-dimensional influencer, personality, or business to follow.

    Social media and email marketing amplify each otherWhen you do that, email amplifies social media and vice-versa. So if you’re launching a new programme, for example, you’ll post about it on social media and then also send emails to your list. That means you're minimising the chances of someone in your world missing the fact you’re launching something. And yet, how many times have you launched and promoted a product or service, and within a matter of days or weeks someone got in touch to say they missed it? It happens. Because the social media algorithms didn't show someone your posts on a particular day. Or maybe that person didn’t see your emails. So your job is to do both – social media and email. Because one amplifies the other.
    This is getting more and more important as we’re seeing the cost of getting people into our world skyrocketing through the price of advertising. Even organic growth is difficult – it’s now a lot harder to get your posts seen by a good number of people. Both the financial cost and the cost of your efforts are increasing.

    Let’s say you’re running ads to get people to join your Facebook group. That money is now spent, and there’s nothing you can do to recoup it unless you keep that effort and impact going by creating a loop. In other words, you want to keep this process in momentum and give it motion. And the way to do that is by moving someone who joins your social media onto your email list.
    Also, when people come through a lead magnet, a freebie, or sign up to your email list to get your newsletter, you...

    • 21 min
    How Facebook Groups and Webinars Make Matthew Harrington a Happy Man

    How Facebook Groups and Webinars Make Matthew Harrington a Happy Man

    Is there a link between Facebook Groups, webinars, and email marketing? Can they all work together? We asked League member Matthew Huntington from the Behaviorist Book Club how he used his Facebook group to welcome new members and convert them into paying customers following our advice.
    Matthew's story is phenomenal. He went from hardly being able to afford a monthly membership to hiring his first member of staff. After joining The League, he made some simple changes to his business that created a massive wave in results. (And in case you're wondering, we're talking about money and sales here!) 
    You're going to want to take notes here! 
    SOME EPISODE HIGHLIGHTS:
    (0:24) Check out our brand new course - Group Loops.
    (4:03) Why did Matthew decide to join The League?
    (7:50) Matthew's mind-blowing results with his Facebook group from using Group Loops.
    (11:20) When did Matthew first get started with email marketing?
    (12:24) How does Matthew feel about his Facebook group compared to how he felt before?
    (14:44) The ONE action Matthew recommends you take in your business.
    (16:31) What are the next steps for Matthew in his email marketing?
    (20:10) Does Matthew feel like email marketing has taken over?
    (22:11) Grab our new course - Group Loops.
    (23:23) Subject line of the week.
    Check out our brand-new course Group LoopsBefore we get into Matthew's story, we want to tell you about the course he used that was directly responsible for his success. It's called Group Loops, and it's our brand new programme. 
    It’s a full multi-module course that gives you everything you need and allows you to build an incredible Facebook community to help you grow your email list and make more sales.
    In this course, you'll find everything we’ve learnt, honed, and refined over time to build our own Facebook group with thousands of members, make six figures in sales, and gain thousands of subscribers on our list.
    The programme includes everything that works and cuts out everything that might be conventional wisdom but just doesn’t work. It’s available right now, so if you want to check out the details and build a Facebook group without having to pay for ads, here's the link.
    Why did Matthew decide to join The League? Matthew Harrington has been in our membership for about six months. After trying out a few other memberships, he decided to stick around with us, and he's now in for the long haul! Matthew educates behavioural analysts and therapy professionals to continue their education. His primary product is a membership (a research library with resources, in fact), but he also has courses that funnel into his membership.
    We remember a post that Matthew shared in our...

    • 24 min
    Predictions of Email Marketing For 2023

    Predictions of Email Marketing For 2023

    What does the future hold for email marketing? What's going to happen in the next year and beyond? As we crack open this brand-new 2023, let's go and find out. Here are our predictions for email marketing in 2023.  
    Be warned - some of these things might change the way you view your marketing. Ready to get planning for an explosive 2023?
    SOME EPISODE HIGHLIGHTS:
    (0:13) Come and talk to us inside our FREE Facebook group.
    (4:07) The importance of having a direct line with your customers.
    (8:32) The tech in email is going to improve.
    (10:07) AI writing tools will get smarter.
    (14:17) Readership of email on mobile devices is going to continue to grow.
    (15:10) More businesses will make email marketing their top priority.
    (17:38) The introduction of algorithms for individual inboxes.
    (19:38) People who don't take email marketing seriously will be left behind.
    (21:04 ) Want to learn how to make email marketing work for you in 2023 and beyond?
    (21:38) Subject line of the week.

    The importance of having a direct line with your customersThe first shift we see happening when it comes to email marketing in 2023 is the fact that having a direct line with your customers is going to become more important than ever. Why? Because the social media algorithms are going to continue to throttle organic reach in favour of ads, which are getting a lot more real estate on those platforms. Advertising costs continue to increase because social media platforms have limited space and inventory to display ads. 
    With more and more businesses advertising and usership going down as people switch to other platforms, we've definitely seen a huge shift over the past few years. Take Facebook, for example. We all used to see a lot more posts from our friends and only a few ads from big companies. But now the balance has tipped in favour of ads because that's how the platforms make their money. And the reach for organic social posting is pitifully low.  
    We knew it was tough before, but if you put great value out there, back then you could go viral. And if you decided to run ads, the return was a lot higher. Still, not as high as the return for email marketing, which is about $80-$90 for every $1 you spend. So having that direct line where you can talk to your customers through a channel that you own (email) and lands directly onto their phones is going to be super important.  

    There is no scalability issue with email marketingIn a nutshell, with demand for advertising being at an all-time high, social media has become an unpredictably unscalable business. But there's no scalability issue with email because every single person who is on your list can have a one-way conversation with you. You have as much space in their inbox as they’re willing to give you. At any point, they can choose to unsubscribe, but until then, you can have a back-and-forth conversation with your audience.  

    The tech in email is going to improve Another prediction for email marketing in 2023 is to do with tech. In the next few years, technology is going to allow us to put more and more interactive elements into emails, such as surveys and videos. And it's going to become more accessible too.
    As a result, more people are going to be attracted to the world of email marketing because of the Shiny Object Syndrome phenomenon. In fairness, email hasn't evolved much from a tech perspective for a long time - not much has changed in terms of what's possible. So the changes will come in.
    But we're not convinced that the advancement in tech is going to be a...

    • 24 min
    The Email Marketing Show 2022 - Our Favourite Moments

    The Email Marketing Show 2022 - Our Favourite Moments

    What a year 2022 has been! We have loved delivering the Email Marketing Show week after week, and for the last (Email Marketing) Wednesday of the year, we thought we'd share some of our favourite moments from this past year.
    There were too many to choose from, but we're sure you'll enjoy the little snippets we've chosen for you. In fact, we absolutely dare you to listen to this without laughing along and experiencing FOMO (if you're not a League member just yet).
    Enjoy! 
    (And if you have any favourite bits, come and tell us in our Facebook group or on Instagram!)
    SOME EPISODE HIGHLIGHTS:
    (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.
    (1:23) 12 Things That We Use On Stage That Help Our Email Marketing.
    (2:32) Grab people's attention and generate engagement to keep people's attention.
    (4:59) Tell stories and paint pictures in people's brains.
    (6:54) How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)
    (12:54) Why you need to get back to your email marketing (if you've fallen off the wagon).
    (15:01) Comedian’s Secrets to Storytelling - With Kevin Rogers.
    (17:50) The joke formula in comedy (and marketing).
    (21:19) Tell Me You're A Member Of The League Without Telling Me You're A Member Of The League.
    (22:52) They have fresh ideas, templates, and an automated email engine.
    (23:52) They get excited about Email Marketing Wednesday.
    (26:07) People are in a love square with Rob and Kennedy and get told off for saying they have a small list.
    Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!
    That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 

    12 Things That We Use On Stage That Help Our Email MarketingWe opened up with some snippets from episode 12 Things That We Use On Stage That Help Our Email Marketing. This is a particular favourite of ours as we talk about some of the strategies that we use in our other careers as a Stage Hypnotist (Rob) and a Mind Reader (Kennedy) that also impact our email marketing. We teach (and do) psychology-driven email marketing, and there are things that we do on stage that we directly apply to our email marketing. 
    Here are some snippets from the episode.

    Grab people's attentionWith your email marketing, you want to ensure you have the attention of your audience, just like we do on stage. If you don't have people's attention at the beginning of the show or at the start of your relationship with your subscribers, they’re going to talk all the way through (at a show) or not pay attention. And you don't want that – you want their attention.
    So how do you do it? First of all, you show up with something that’s attention-grabbing. In the world of email marketing, this is done by giving people a promise when they first opt-in and making sure you deliver on that promise. And the first thing you have

    • 28 min
    How To Create An Email Marketing Strategy Plan

    How To Create An Email Marketing Strategy Plan

    Do you have an email marketing strategy plan or do you write your emails with no planning? If that's the case, then you want to find out how we plan our email campaigns quarter by quarter based on the offers we are promoting to various categories of people AND on the financial goals we set for our business. 
    Ready to see your email marketing take off? 
    SOME EPISODE HIGHLIGHTS:
    (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.
    (4:27) Why do you need an email marketing strategy plan.
    (5:52) The importance of a quarterly planning meeting.
    (8:43) The three types of people you want to promote to.
    (10:00) Why run different promotions to different types of people?
    (11:34) What does 'promotion planning' mean to you?
    (16:01) Why 'surround the market'.
    (16:47) Link your promotion planning to your financial goals.
    (17:56) Want to find out more?
    (18:55) Subject line of the week.

    Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!

    That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 

    Why do you need an email marketing strategy plan? We're always looking at ways to speed up how much time we spend on email marketing because even though email is the highest-earning sales activity you could ever do in your business, you still want to do it more efficiently and in less time, so you can focus on the other things you enjoy doing.

    This is where having an email marketing strategy plan comes in. Because you don't want to just sit down and write an email without having thought about it in advance. If you do that, you'll end up spending way too long thinking about it.

    Instead, you want to make sure you separate the activities of thinking and doing. You need to do these two things at different times because these activities use different skills and (in the physiological sense) they use different parts of your brain. Planning and thinking strategically are different from being in 'doing mode'. And you may feel like you're great at winging it - that you're good at improvising and being flexible. But when you do that, you're slowing yourself down. 

    The importance of a quarterly planning meetingEmail marketing is one of the main pillars when it comes to the marketing activities in your business, and it should always direct people to the same one thing you're promoting across all your channels. 

    The way to make this happen is by having a quarterly promotion planning meeting. We suggest you host this in a different place than where you normally work, if you can. If it's just you, it could simply be a different desk or area of the house. Or if you have a VA or a small team (a social media person, someone running your operations, someone in charge of your customer service, etc.), this is a meeting with all the people in these roles. And once you have all the skillsets represented in the room, you go ahead and plan the promotions you’re going to run across all channels in the next quarter.

    The way we do this is by opening our calendar (we use the...

    • 20 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

Dan1777999877 ,

They Don’t Miss 🔥

This truly is the FUN email marketing podcast! Every episode has me learning something new, all with a smile on my face because Rob and Kennedy are so enjoyable to listen to. Highly recommend giving it a listen.

Samantha091 ,

Holy S***, the value!!!

This is an incredible podcast on email marketing. Here’s your problem, here’s what to do, bam, make sales. Love it and I just found it today (implemented 1 thing and made a $1K sale from an email I just sent out).

Shantitown18 ,

Bite-sized, funny, and immensely helpful!

I absolutely love this podcast! For years I’ve been listening to business and entrepreneurial podcasts, yet I’ve been still feeling stuck. None of the business podcasts I listened to before explained email marketing. The other day I realized that email marketing was a missing piece in my business, and I set off to find a podcast to help me with that. And I found you guys! I can’t tell you how many times I want to pause and take notes in each episode. Really extremely helpful information that I think every entrepreneur should hear! I can’t wait to see where this new knowledge will take me! Thank you so much!!!

Top Podcasts In Business

Freakonomics Network & Zachary Crockett
Ramsey Network
NPR
Jocko DEFCOR Network
Guy Raz | Wondery
Andy Frisella #100to0

You Might Also Like

Vira Sadlak
Amy Porterfield
Michael Stelzner, Social Media Examiner
Carrie Green
Rick Mulready
Powered by StoryBrand