48 min
How you can go from data-driven to data-informed, with Eve Chen and Tim Cakir Let's Talk Revenue Marketing
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- Marketing
Basing decisions on data is crucial for revenue marketers, but with data overload a constant reality, how can you sift through the noise to find what really matters? In this episode of Let's Talk Revenue Marketing, host Eve Chen gets tactical with Tim Cakir, CEO of TaskDrive. They discuss the pitfalls of relying too much on data when making marketing decisions and share tips for becoming "data-informed" vs just data-driven.
Basing decisions on data is crucial for revenue marketers, but with data overload a constant reality, how can you sift through the noise to find what really matters? In this episode of Let's Talk Revenue Marketing, host Eve Chen gets tactical with Tim Cakir, CEO of TaskDrive. They discuss the pitfalls of relying too much on data when making marketing decisions and share tips for becoming "data-informed" vs just data-driven.
48 min