Let's Talk Revenue Marketing Revenue Marketing Alliance

In this episode of Let's Talk Revenue Marketing, host Paul Sweeney sits down with Carlota Feliu, Head of Marketing for HP's 3D Printing Division, to get the lowdown on what it really takes to keep prospects engaged and deals moving over those stretched-out 12-18 month evaluation periods.

In this episode of Let's Talk Revenue Marketing, host Paul Sweeney is joined by Keith Povey, Director of Revenue Marketing at cybersecurity startup Panacea, to discuss how data can be used as a springboard for creativity in marketing.

In this episode of Let's Talk Revenue Marketing, host, Paul Sweeney, is joined by Carol Howley, Chief Marketing Officer at Exclaimer, to talk about building demand-generation strategies for scale.

Basing decisions on data is crucial for revenue marketers, but with data overload a constant reality, how can you sift through the noise to find what really matters? In this episode of Let's Talk Revenue Marketing, host Eve Chen gets tactical with Tim Cakir, CEO of TaskDrive. They discuss the pitfalls of relying too much on data when making marketing decisions and share tips for becoming "data-informed" vs just data-driven.

In this episode of Let's Talk Revenue Marketing, host Paul Sweeney and Darya Krakaviak, Brand & Communications Lead at N.Rich, explore all things events when it comes to B2B marketing, covering:
Where they sit within the revenue marketing frameworkHow to measure ROI properly from eventsHow to make sure your events are working in service with revenueConnect with Darya on LinkedIn.

In this episode, our host Eve Chen is joined by David Cyrus, Head of APAC Marketing at Staffbase to talk all about AI applications in the B2B marketing world.
They explore:
Recent studies and trends they have seen around generative AI in marketingBenefits of applying AI in marketing Capital investment in AI The ROI of adopting AI into your revenue generation effortsOpportunities for using AIAnd a whole lot more...