How Your Target Market Changes When Everyone is a Tech Buyer B2B Nation

In this episode of B2B Nation, Emily Gaylord, a global marketing campaigns manager for OutSystems, talks about the challenge of targeting technology tools to business people, picking the right tone for the right target audience, how marketing for the IT channel differs from marketing to users, and more.

Episode Guide
2:26: The unique challenges of marketing tech to business roles without alienating IT
4:00: What is the most effective way OutSystems reaches its market?
5:33: Why each role in the buying process requires a different marketing campaign.
7:13: What’s the difference between marketing to the IT channel vs. user marketing?
9:00: What Emily expects to see more innovation in B2B marketing in 2022.
10:49: What is Emily’s favorite tool?

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