148 episodes

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as Director of Custom Content Mike Pastore sits down with entrepreneurs, CEOs, and thought leaders to learn about the complex avenues available to B2B marketers.

B2B Nation B2B Nation

    • Business
    • 4.9 • 32 Ratings

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as Director of Custom Content Mike Pastore sits down with entrepreneurs, CEOs, and thought leaders to learn about the complex avenues available to B2B marketers.

    How Centers of Excellence Can Help Your B2B Marketing Strategy

    How Centers of Excellence Can Help Your B2B Marketing Strategy

    In this episode of B2B Nation, we’re talking to Wayne Bulsiewicz of Simplus, an Infosys company that helps its customers get more out of their Salesforce deployments. Wayne and the Simplus team are growing their content strategy by creating marketing Centers of Excellence around the specific industries that Simplus targets. 



    Episode Guide

    2:03: How do you define “experiential marketing,” and how does Simplus use it?

    4:30: How does Simplus measure the results of its content marketing experience?

    8:45: What Simplus does to help customers maximize their Salesforce investment.

    11:05: How the “centers of excellence” approach helps Simplus overcome its marketing challenges.

    13:59: What should companies look for when staffing a center of excellence?

    16:15: How does the Simplus sales team align with its centers of excellence?

    17:10: What gets Wayne excited about marketing and business in 2022?

    21:20: Why is Wayne so high on email and newsletters?



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    • 25 min
    What’s the Right Approach to Marketing for Your Startup?

    What’s the Right Approach to Marketing for Your Startup?

    One of the challenges that many B2B startups face is how to effectively market their product in a way that fosters growth without breaking the bank. It’s also not unusual for startups to launch their marketing efforts before building out a fully staffed marketing team.

    Eyal Katz is a former anthropologist and search engine marketer for SAP who started an agency that specializes in taking early-stage startups to their growth phase. In this episode of B2B Nation, we talk to Eyal about startup marketing, what gets him excited about B2B marketing in 2022, and more.

    Episode Guide

    4:43: The importance of writing as a marketing skill.

    6:10: The most effective marketing tactics for B2B startups.

    10:14: How to decide where your marketing tactics should go after the initial campaign.

    14:17: Common marketing mistakes and misconceptions startups have around marketing.

    19:38: What gets Eyal excited about B2B marketing in 2022?

    24:46: What is Eyal’s favorite tool?



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    • 27 min
    Tips for Leadership and Coaching to Guide the Next Generation of B2B Marketers

    Tips for Leadership and Coaching to Guide the Next Generation of B2B Marketers

    In this week’s episode of B2B Nation, we talk to Pedro Ramos, Executive Director of Performance at OMD EMEA, about leadership in the B2B marketing space, and how coaching and mentoring helped him grow his career.

    We’ll also discuss some of the conversations young marketers will be jumping into as they start their careers, including humanizing B2B marketing, the challenges of leadership in an industry that changes so quickly, and more.

    Episode Guide

    1:35: What makes for effective leadership in an environment like a B2B agency?

    3:48: Leading teams through times of change, in B2B marketing or the world in general.

    7:10: How do you lead through something you’ve never experienced before?

    8:39: What did Pedro learn from mentors and coaches in his career?

    11:33: Pedro’s advice for people just starting their careers at an agency.

    13:55: What gets Pedro excited about 2022 from a business perspective?

    17:30: Will 2022 bring a focus back on the B2B buyers?

    21:17: Are Pedro’s favorite tool and the tool he can’t work without one and the same?



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    • 23 min
    How Your Target Market Changes When Everyone is a Tech Buyer

    How Your Target Market Changes When Everyone is a Tech Buyer

    In this episode of B2B Nation, Emily Gaylord, a global marketing campaigns manager for OutSystems, talks about the challenge of targeting technology tools to business people, picking the right tone for the right target audience, how marketing for the IT channel differs from marketing to users, and more.

    Episode Guide
    2:26: The unique challenges of marketing tech to business roles without alienating IT
    4:00: What is the most effective way OutSystems reaches its market?
    5:33: Why each role in the buying process requires a different marketing campaign.
    7:13: What’s the difference between marketing to the IT channel vs. user marketing?
    9:00: What Emily expects to see more innovation in B2B marketing in 2022.
    10:49: What is Emily’s favorite tool?

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    • 13 min
    How Microsoft Uses and Protects Its B2B Brand

    How Microsoft Uses and Protects Its B2B Brand

    A universally recognized brand is a powerful tool for the brand’s marketers, but it can also serve as a target -- for unhappy users, for hackers, and for the competition.

    When it comes to recognizable brands in B2B tech, Microsoft sits near the top of the heap. In this episode of B2B Nation, we talk to Sylvia Harn, global media director at Microsoft, about how her team plans to use the Microsoft brand and its muscle to help market new products in 2022. Microsoft recently announced news around a pair of cloud solutions at its Ignite conference, and brand power will be essential to its success.

    Both Microsoft Mesh, a new entrant in the metasphere market, and its Zero Trust security, will be up against other well-known brands in their quest to build market share.

    Episode Guide

    3:10: How does Microsoft’s brand muscle help and present challenges to its marketers?

    5:47: How will Microsoft take on high-profile competition in the metasphere space?

    10:44: How will Microsoft compete in the crowded Zero Trust security field in the coming year?

    13:41: Sylvia’s thoughts on social media marketing in the current atmosphere.

    19:00: How Microsoft protects its brand on social media.

    26:12: What gets Sylvia excited about 2022 and marketing for Microsoft?

    29:05: What is Sylvia’s favorite tool?



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    • 35 min
    Is Community the New Secret Weapon for B2B Marketers?

    Is Community the New Secret Weapon for B2B Marketers?

    In this episode of B2B Nation, Mike talks with Bolaji Oyejide, the Senior Director of Demand Generation at Bevy. 

    Bolaji and his colleagues at Bevy believe that the secret to establishing relationships with prospects is through community, not marketing. And they practice what they preach, using the Bevy platform to create communities of like-minded prospects, helping them connect with each other and see Bevy in action in the process.

    Episode Guide

    2:05: What is a “community-driven” event?

    9:39: How does Bevy help build community-driven events?

    16:56: What types of organizations are Bevy’s ideal customers?

    22:54: What is Bevy’s most effective marketing message?

    30:22: Bolaji commits to joining us at DemandFest

    30:57: Is there something Bolaji needs to make his job easier?

    34:45: A few minutes on Bolaji’s series of children’s books

    39:02: What is the tool Bolaji can’t work without?



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    • 43 min

Customer Reviews

4.9 out of 5
32 Ratings

32 Ratings

saffronmusic ,

Learned a lot

Light but informative with great topics.

Arlie K ,

Insightful and engaging!

It's clear that Mike puts extraordinary effort into connecting his listeners with engaging and actionable content across the board. No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend B2B Nation enough. 🙌

honestmarketingreviews ,

The ultimate podcast for B2B marketers

Absolutely love B2B Nation! It truly is the podcast for B2B marketers by B2B marketers. This podcast is a must for any marketer in the B2B space. There are so many takeaways from every single episode. The host, Mike, always knows what questions to ask the guests and keeps us listeners engaged the whole time. This podcast also has a great theme song. Looking forward to hearing new episodes!

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