22 min

HSN Evolves Video Commerce Across Channels, From Cable to TikTok Total Retail Talks

    • Management

In episode 443 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rob Robillard, chief merchandising officer of HSN, a leading interactive and lifestyle retailer that is part of Qurate Retail Group. Listen in as Robillard provides an overview of HSN's history in enabling video commerce and live shopping (1:00), the retailer's increased focus on streaming…

In episode 443 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rob Robillard, chief merchandising officer of HSN, a leading interactive and lifestyle retailer that is part of Qurate Retail Group. Listen in as Robillard provides an overview of HSN's history in enabling video commerce and live shopping (1:00), the retailer's increased focus on streaming…

22 min