25 episodes

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

Total Retail Talks Total Retail

    • Business
    • 4.5 • 18 Ratings

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

    Christy Sports Fuels Peak Season Sales With Year-Round Marketing

    Christy Sports Fuels Peak Season Sales With Year-Round Marketing

    This episode was recorded live at CRMC 2022 in Chicago. In episode 362 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Zachary Burgeson, director of performance marketing at Christy Sports, the second-largest outdoor rental company for winter sports in the U.S. In the wide-ranging interview, Burgeson discusses the Christy Sports business and his role (0:47),…

    • 10 min
    How Ollie's Bargain Outlet Drives Store Traffic, Customer Loyalty With Digital Marketing

    How Ollie's Bargain Outlet Drives Store Traffic, Customer Loyalty With Digital Marketing

    In episode 361 of Total Retail Talks, Tom Kuypers, senior vice president of marketing and advertising at Ollie's Bargain Outlet, an American chain of discount closeout retail stores, discusses how the retailer's marketing strategy has evolved as the business grows. He shares how Ollie's marketing team targets both existing and new customers with digital efforts, and how they utilize customer data to inform strategy decisions, among other topics.

    • 15 min
    How Chipotle Added a Successful Loyalty Program to its Menu

    How Chipotle Added a Successful Loyalty Program to its Menu

    This episode was recorded at CRMC 2022 in Chicago. In episode 360 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jason Scoggins, senior director of loyalty and CRM at Chipotle Mexican Grill, an American chain of fast casual restaurants operating over 3,000 locations across five countries. Listen in as Scoggins discusses his professional background in customer loyalty…

    • 19 min
    Sleep Number CRM and Loyalty Leader: 'Direct Mail is a Huge Differentiator'

    Sleep Number CRM and Loyalty Leader: 'Direct Mail is a Huge Differentiator'

    In episode 359 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lisa Erickson, senior director of customer relationship management and loyalty at Sleep Number, the leader in sleep health, science, and smart bed innovation. Erickson discusses her professional background and current role, how Sleep Number is differentiating itself by transitioning to a well-being brand that sells sleep, and how its loyalty program drives long-term customer engagement and education.

    • 10 min
    Inside The Vitamin Shoppe's Refreshed Content, Loyalty and SMS Marketing Strategy

    Inside The Vitamin Shoppe's Refreshed Content, Loyalty and SMS Marketing Strategy

    This episode was recorded at CRMC 2022 in Chicago. In episode 358 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nadina Guglielmetti, vice president and general manager of marketing at The Vitamin Shoppe, a vitamin and supplement retailer. Guglielmetti discusses the impact of The Vitamin Shoppe's recent brand refresh on its marketing strategy (0:51) and how the…

    • 17 min
    Interactive Experiences Help ASICS Capture Customer Data

    Interactive Experiences Help ASICS Capture Customer Data

    This episode was recorded at CRMC 2022 in Chicago. In episode 357 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Hoth, director of global loyalty marketing and CRM at ASICS Digital, a division of ASICS, the global sporting goods, footwear and apparel retailer. Listen in as Hoth discusses the ASICS Digital business and her…

    • 11 min

Customer Reviews

4.5 out of 5
18 Ratings

18 Ratings

Mike GMK ,

Hey! I'm motivated!

Thanks, Joe, for presenting a mix of guests with new ideas, great stories, and motivation.

I like stories of how people find powerful ways to meet adversity. I enjoyed Saatchi Art's story of responding to Covid and how they've changed the stuffy and intimidating world of art buying by helping buyers discover what they like and want. Much appreciated!

boogman8 ,

Da s

We’ve CDs in it huh it’s e

Katie Joy B. ,

Retail Revolutionaries!

Joe and his incredibly knowledgeable guests shine the brightest of lights on the retail industry and the hardworking people in it! Informative, encouraging, and engaging are just a few of the words I'd use to describe the time you'll spend with them. Thanks so much for putting out such a superb show Joe - keep up the great work!

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