28 min
Humans vs. Machines: Debating data science and ethnographic research PowerTalking
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- Business
Join Ted Schultz, E Source CEO, and Adam Maxwell, Managing director of E Source consulting, in this deep-dive episode on ethnography versus data science.
What’s better for customer research? Data science identifies your target individuals at a macro level, while ethnography humanizes those insights. Is a blend the best option? Is one better than the other? Host, Bryan Jungers, Director of Mobility, talks with our experts to find out.
Join Ted Schultz, E Source CEO, and Adam Maxwell, Managing director of E Source consulting, in this deep-dive episode on ethnography versus data science.
What’s better for customer research? Data science identifies your target individuals at a macro level, while ethnography humanizes those insights. Is a blend the best option? Is one better than the other? Host, Bryan Jungers, Director of Mobility, talks with our experts to find out.
28 min