Hunting vs. Farming Green Industry Perspectives

Welcome back! In this episode, Jay Worth welcomes Dylan Harper to the show!
After graduating college and working with a marketing firm, Dylan quickly learned that not all agencies are created equally. He discovered that there was a seedy underside to the marketing world. Any service industry where the customer doesn't completely understand the inner workings and has to trust the professionals, there is room for that trust to be abused; think about how most of the public views auto mechanics, for example. 


Not content to perpetuate bad business practices full of promises but delivering few results, Dylan started Forge Marketing Group. His very first client was a Green Industry company. He discovered how amazing the people in the Green Industry are, and hasn't looked back since. 


In this episode, Dylan talks about why perseverance in marketing, emphasizing speed, and curiosity about new technologies are the keys to success in the Green Industry.

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