Other Record Labels Other Record Labels

I just had a MAJOR epiphany... about why record label's exist and how they should better position themselves to music fans...
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In this episode, we uncover the transformative power of the Fan-First Approach for indie record labels. Discover how prioritizing music fans over artists can revolutionize your label's business model. Learn from Inner Ocean Records' example and find out how making fans the main characters in your story can deepen connections and drive success. Tune in for practical tips and insights that will help you create a more engaging, fan-centric experience.

Join us in this engaging episode as we sit down with Cory Giordano, the visionary behind Canadian indie record label Inner Ocean Records. We delve into the label's journey from its inception to becoming a multifaceted brand beloved by music fans. Cory shares insights on establishing a cohesive brand through curated music, unique formats, and distinctive designs.
Discover how Inner Ocean Records embraced multiple revenue streams to thrive in a competitive industry. From selling other artists' records to creating sample packs and innovative hardware like the We Are Rewind tape player, Cory provides a behind-the-scenes look at their diverse ventures. 
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In this episode, Cory reflects on the impact of these diverse revenue streams on the business, the challenges and successes of experimenting with different products, and the strategic decisions behind their evolving catalog. Additionally, he opens up about his recent sabbatical, sharing personal insights and the importance of taking a step back.
Tune in for an inspiring conversation about innovation, resilience, and the art of curating a brand that resonates deeply with a community of like-minded music enthusiasts.
 

In this episode of, we delve into the often-overlooked world of metadata and its crucial role in the music industry. Whether you're a seasoned record label owner, a budding DIY artist, or a music industry professional, understanding metadata is essential for navigating the complexities of releasing music in today's digital landscape.
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Join us as we break down the fundamentals of metadata and explore the key information every music creator needs to know when preparing a new release. From the basics like song title and artist name to more intricate details like ISRC codes and copyright information, we cover it all in this comprehensive guide.
Discover why accurate metadata is vital for music discovery, royalty collection, and legal protection. Learn practical tips for adding metadata to your tracks using audio editing software, dedicated tagging tools, and digital distribution services. Plus, gain insights into how metadata is stored and managed across various platforms and databases in the music industry.
Whether you're uploading your latest single to streaming platforms or distributing a full album to retailers, knowing your metadata is the first step towards success in the modern music business. Unlock the power of metadata for your music releases.
 

In this episode, I'm joined by Scott Pollack, the head of A to Z Media, a company with over 30 years of experience in producing exceptional physical packages for record labels.
Together, we dive into the evolving landscape of physical media, from the resurgence of vinyl to the enduring economic strength of CDs. We delve into the creative realm of record packaging, including the intriguing trend of labels producing books alongside their musical releases. Join us as we uncover the secrets behind making irresistible records and discuss the future of physical media in the digital age.
 
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Uncover the untapped power of email marketing for record labels in our latest episode. Learn why email is essential, its unmatched effectiveness in driving sales, and how it can elevate your brand in a crowded digital landscape. 
 
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JOIN THE LIVE LABELMATES WORKSHOP!!!
90min Workshop + Q&A on Email Marketing for Record Labels
May 15, 2024 - 4PM EASTERN
Plus bonus resources, community access, and workshop replay!
http://otherrecordlabels.com/labelmates
 
 
Learn more about #emailmarketing for #recordlabels here: https://otherrecordlabels.com/why-email-is-essential-for-record-labels

In this episode of Other Record Labels, Scott delves into the unique advantages of independent record labels in today's music industry landscape. The Indie Advantage: Exploring What Major Labels Can't Do is a look at the nimble and innovative position indie labels occupy, contrasting their approach with that of major labels.
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Scott explores five key areas where indie labels excel, drawing on his experience and expertise in the independent music scene. From the hands-on involvement of label owners to the freedom to make "bad" business decisions without corporate constraints, each point is dissected and discussed in depth.
Listeners will gain valuable insights into the importance of community building, the role of innovation, and the spirit of generosity that defines indie labels. Scott highlights real-world examples and shares personal anecdotes, providing a comprehensive understanding of the unique strengths indie labels bring to the table.
 
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