The Marketing Careers Podcast Erik Harbison

This episode of The Marketing Careers Podcast welcomes pricing and product marketing leader, Robert Campbell. Robert has worked in various product and pricing roles with SaaS and tech companies like PayPal and, in his current role, at Klarna.

In this episode, Robert dives into the transformative power of generative AI in marketing. With a rich background that spans finance to product marketing, Robert offers a unique perspective on the integration and impact of AI tools in the marketing sector, specifically with go-to-marketing campaigns.

"Computers have really not been able to be creative in the same way humans can," Robert points out, challenging the audience to view AI as a tool rather than a replacement for human creativity. He discusses the importance of understanding AI's capabilities and limitations, urging marketers to experiment with AI to enhance efficiency without sacrificing the creative essence vital to compelling marketing.

Highlighting his practical experiences and the lessons learned, Robert provides actionable advice for marketers at all levels. "Just play around with it...that's how I learned," he encourages, showcasing how hands-on experience with AI can demystify its complexities and reveal its potential.

Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Robert.

This episode of The Marketing Careers Podcast welcomes tech marketing leader, Benjamin Hoehn. Ben has worked in various SaaS and tech startups, and is now the VP of Marketing for AI Tech company MARZ (Monsters, Aliens, Robots, Zombies).

In this episode, Ben shares his journey from a database engineer to a marketing visionary, emphasizing the pivotal role of curiosity in embracing new technologies. He introduces us to the concept of using generative AI to create "straw man" drafts—first steps that streamline creativity without the personal bias tied to traditional brainstorming.

Ben discusses the practical applications and efficiencies brought by AI, from speeding up content creation to enhancing operational procedures within marketing teams. He also touches on the potential risks and the importance of establishing robust AI policies to safeguard sensitive data. Ben also provides a glimpse into the future, discussing new roles that might emerge in the marketing landscape as AI technologies and LLM's (Large Language Models) evolve.

Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Ben.

This episode of The Marketing Careers Podcast welcomes Jodie Lail from GE Healthcare.

Jodie shares her marketing career journey from a budding doctor to a leader in revenue marketing. Leveraging her unique background in biotechnology and microbiology, Jodie dives deep into the role of artificial intelligence (AI) in revolutionizing marketing strategies within the healthcare sector. She shares insightful examples of how AI has not only streamlined operations but also significantly boosted creative output and personalized marketing efforts.

Jodie shares her specific tips for strategic use of AI in compliance-heavy environments, ensuring all creative outputs are rigorously vetted. Her discussion about forming a dedicated 'tiger team' within GE Healthcare to spearhead AI initiatives offers a blueprint for other leaders looking to harness AI's potential within their organizations. Her emphasis on the importance of A/B testing using AI tools, reflects her practical and innovative approach to marketing.

Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Jodie.

We kick off Part 2 of our series on Generative AI Disruption with our guest Florian Delval from Action IQ - where he is Director, Technical Product Marketing Manager.

In this episode, Florian - a seasoned product marketing manager with a unique background in software development - shares learnings from his marketing career journey that has included roles starting in engineering to more technical and product marketing roles.

"Marketing is as much about education as it is about promotion," Florian points out, discussing the crucial role of making complex technologies accessible and appealing. He provides a compelling overview of how ActionIQ is transforming the use of customer data from a mere cost center into a dynamic revenue-generating tool. His insights into the integration of generative AI into marketing tools reveal both current applications and visionary potentials for the industry.

You will find Florian's perspective on the inevitable integration of AI into marketing tools both reassuring and invigorating. He stresses the importance of adapting to technological advancements not as a challenge but as an opportunity to enhance marketing strategies and outcomes. "If you educate properly and show real empathy towards your customers, the marketing goals and pipelines will follow," Florian advises, highlighting the strategic depth of effective marketing in the AI era.

Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Florian.

As part of our series on Generative AI Disruption, this episode features Kaarin Howard, Marketing Operations Specialist and AI Strategist/Consultant for many growing tech and SaaS companies.

Kaarin shares her unconventional marketing career journey, starting from her early interests in photography and graphic design, leading to her realization of a knack for marketing through various roles, including impactful work for brands like Adidas.

Kaarin's expertise shines as she discusses the critical role of AI in modern marketing, offering insights into how businesses can leverage AI to streamline operations, enhance marketing strategies, and maintain a competitive edge. She emphasizes the importance of AI literacy among marketing teams, urging leaders and marketers at all stages to embrace AI tools for efficiency and innovation.

This episode explores generative AI's potential to revolutionize marketing by creating fresh, innovative content at an unprecedented pace. Her practical advice on integrating AI into marketing practices, coupled with cautionary tales and frameworks for adoption, provides some great career guidance for marketing professionals looking to navigate the AI landscape successfully.

"AI is not just a trend; it's a transformative tool that's reshaping marketing as we know it," Kaarin notes, highlighting the urgency for marketers to adapt and innovate.

Check the show notes for links to the various AI tools mentioned and ways to connect with Kaarin.

As part of our series on Generative AI Disruption, this episode features Andreas Welsch, Chief AI Strategist at Intelligence-Briefing.com.

Andreas shares his unconventional marketing career journey from IT to marketing leadership, emphasizing the critical role of AI in today's marketing strategies. He dispels myths about AI replacing human jobs, instead presenting AI as a powerful tool that augments human creativity and efficiency within the context of a marketing career, role or department.

The episode also covers practical AI applications and tools that can revolutionize content creation, customer engagement, and operational processes. Welsch highlights several AI tools, including Descript for audio and video editing and Publer for social media management, showcasing how these technologies can enhance marketing efforts without breaking the bank.

The conversation also delves into the importance of AI education among marketers. Welsch encourages marketing professionals to embrace AI, experiment consistently with its capabilities, and integrate it into their strategies to stay ahead in the competitive landscape. He shares valuable tips on how marketers can start their AI journey, suggesting that now is the opportune time to explore and leverage AI's potential.

Check the show notes for ways to connect with Andreas, as well as a link to his leading platform covering all the latest news and impacts on generative AI.