49 episodes

If you are just getting started in the graphic design industry needing help with tech, tools, and tips or you have been a graphic designer for many years you are in the right place. The Design Brief exists to inform and equip you for your career and business in graphic design. Support this podcast: https://podcasters.spotify.com/pod/show/bengkaiser/support

The Design Brief Ben G Kaiser

    • Arts
    • 5.0 • 1 Rating

If you are just getting started in the graphic design industry needing help with tech, tools, and tips or you have been a graphic designer for many years you are in the right place. The Design Brief exists to inform and equip you for your career and business in graphic design. Support this podcast: https://podcasters.spotify.com/pod/show/bengkaiser/support

    How Much Ram Do You Need for Photo and Video Editing?

    How Much Ram Do You Need for Photo and Video Editing?

    This video will help you decide how much RAM you need for photo and video editing. ►⏩►⏩ Check RAM recommendations and prices in the links below…



    ►► Kingston 16GB of RAM - https://amzn.to/2ni6Y8S

    ►► Kingston 32GB of RAM - https://amzn.to/2nXNozj



    Selecting the correct amount of RAM for your video or photo editing laptop is a very important decision. If you have the budget you should never be afraid of purchasing more RAM than you think you may actually need. More RAM will equal a faster laptop.



    What does RAM memory do inside of your computer?



    Every time you open up a program (Photoshop Premiere Pro, Indesign, Google Chrome, etc…) you are using RAM memory. The more programs you have open at one time the more RAM memory you will use. If you use up your RAM memory your laptop will run slow and laggy.



    With Chrome using 1.5 - 2GB of RAM, Premiere Pro using 4GB of RAM, and Photoshop taking up 1GB or more at idle you can see how you can quickly use up your RAM memory.



    Alright, that gave you a little preview about what to expect in this week's video. Enjoy! Happy RAM shopping!



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    • 6 min
    Why Did I Buy a Used 2015 Macbook Pro in 2019?

    Why Did I Buy a Used 2015 Macbook Pro in 2019?

    Should you buy a used MacBook Pro in 2015? I get a lot of questions about buying used MacBook Pros considering the steep cost of a brand new one. ►►► Check prices and specs below...►►►



    ⏩ 2015 Macbook Pro

    ► ► Amazon - https://amzn.to/2LIgeOD



    The MacBook Pro has been considered the premier creator machine for well over 15 years. Student, veterans and self-taught gurus have flocked to the MacBook Pro for its design aesthetic, performance, and innovation. However, over the years, we have seen substantial price increases within the Macbook Pro 15 in and 13 in line-up. 



    Due to these price increases, I have designers and video editors reaching out to me on the daily asking what they can do to get their hands on a MacBook Pro (or MacBook Pro alternative). Many designers have asked me if an older generation MacBook Pro will still stand the test of time. With all of the developments in software calling for more and more power will how will an older model handle these demands?



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    Thanks for Supporting Our Channel!


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    • 8 min
    Best Graphic Design Laptops Under $500

    Best Graphic Design Laptops Under $500

    Finding the best laptop for Graphic Design on a budget under 500 dollars is no easy task. But in this video, I have put together a list to help you find a suitable laptop for your design needs.  ►⏩►⏩ Check specs and pricing in the links below…



    If you are looking to buy a laptop under $500 dollars for graphic design I want to bring up some preliminary thoughts before you dive into a purchase.



    Top Picks:

    ► Lenovo IdeaPad S340: i5-8265U (CPU Rank 9.5) - https://amzn.to/2QBjA9B 

    ► Lenovo IdeaPad 330s: AMD Ryzen 5 2500U  (CPU Rank 8) - https://amzn.to/31EPov1

    ► Asus Vivobook 15 Thin: i3-8145U (CPU Rank 7) - https://amzn.to/31DXVi1

    ► Dell Inspiron 17in: i3-8145U (CPU Rank 7) - https://amzn.to/2QjjHGw



    Budget Picks:

    ► Acer Aspire 5: AMD Ryzen 3 3200U (CPU Rank 6.5) - https://amzn.to/34WzEpj 

    ► HP 15 Notebook: i5-7200U (CPU Rank 6) - https://amzn.to/2QvhcRI 

    ► Dell Inspiron 15: i5-7200U (CPU Rank 6) - https://amzn.to/31DXog1 

    ► Macbook Pro Refurbished (CPU Various Specifications) - https://amzn.to/34Xmh8r



    It is important to remember that these are budget laptops for Graphic Designers. With that in mind, these laptops will not run as fast as some of the higher-end laptops available on the market. For instance, when you are using one of these laptops there are some things you can do to improve the performance. 



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    • 6 min
    Best Video Editing Laptop on a Budget Under $1000

    Best Video Editing Laptop on a Budget Under $1000

    Finding a video editing laptop under 1000 dollars in 2019 is not the easiest task. ►⏩►⏩ Check specs and pricing in the links below…



    In this video, you will find a round-up of laptops under $1000 that I consider a good buy if you are on a budget.



    Traditionally I recommend laptops that I believe will be fast, lightweight, and have the best screen quality possible. When it comes to budget laptops for video editing I am going to do my best to stay true to these three goals. With that being said, I make no promises. I recommend these laptops primarily on the basis of trying to help you find the best deal to get your video editing career or hobby off the ground. 



    Laptop Recommendations:



    Top Picks: 

    ► Predator Helios 300 - https://amzn.to/300KH0U (CPU Rank 8)

    ► MSI GL63 - https://amzn.to/2ZY4JKB (CPU Rank 8)

    ► Lenovo IdeaPad L340 - https://amzn.to/30e3uCi (CPU Rank 10)



    Mid Range:

    ► Lenovo Flex 15 - https://amzn.to/2ZYlViY (CPU Rank 6)

    ► HP Omen - https://amzn.to/2LtiSXd (CPU Rank 7.25)

    ► Dell G3 17in - https://amzn.to/2O6E9HI (CPU Rank 6.5)



    Budget:

    ► Asus TUF FX505DT - https://amzn.to/305ACjG (CPU Rank 4)

    ► HP Pavilion Gaming Laptop - https://amzn.to/2QjBOfg (CPU Rank 6.5)

    ► Acer Nitro 5 - https://amzn.to/30iDky6 (CPU Rank 6.5)

    ► MSI GL63 Budget - https://amzn.to/3002hTA (CPU Rank 6.5)



    I am really excited about this 2019 line-up of the best video editing laptops under $1000 dollars. This is a video I have put off for some time due to the focus and research it takes to put together a list I am confident recommending.



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    DISCLAIMER: ALL LINKS IN DESCRIPTION ARE AFFILIATE LINKS

    Thanks for Supporting Our Channel!


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    Support this podcast: https://podcasters.spotify.com/pod/show/bengkaiser/support

    • 11 min
    Becoming a Graphic Design Strategist - How to Create More Value for Your Freelance Clients

    Becoming a Graphic Design Strategist - How to Create More Value for Your Freelance Clients

    As a graphic designer, I want to bring more value to my clients. I want to get more money into my business, and design with strategy and purpose! ►►► Click the link below to get the Design Business Kit...

    Click here to get the Design Business Kit - https://bengkaiser.com/dbk-freeoffer/

    Video #2  Graphic Designers Guide to Value Based Pricing ( https://youtu.be/CfwSuxj-mFk )

    In this video, I want to talk to you about how to transition from graphic designer to graphic design strategist. This is the kick-off to a series of videos I am going to be posting on my channel. Throughout my career, I have tried to fight against the “Creative Guy” stigma. I have always wanted to have business partnerships and develop strategies with my freelance clients. I wanted to increase my client's ROI every single month I worked with them.

    Books:

    On Writing Well - https://amzn.to/2NbkdEg

    Building a StoryBrand - https://amzn.to/31dqJxj

    These goals have become realities and I want to walk you through how to get these results in your graphic design business. When it comes to getting more clients and building a more sustainable business you have to offer something more valuable than the other guy. That value is your ability to prove your results to your clients. A graphic design strategist is a data-driven person. He/she focuses more on what type of design converts rather than his/her preferences.

    So I am launching this series to take you through my journey as I went from print designer to full-time marketing manager (but I like to refer to myself as a graphic design strategist because my root run deep in graphic design. 

    So whether you are just starting your graphic design business, or you have been at it a few years I want to help you start to bring even more value for your clients and win more proposals.


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    • 17 min
    Don't Learn Graphic Design the Wrong Way!

    Don't Learn Graphic Design the Wrong Way!

    If you want to become a graphic designer don’t get stuck learning graphic design the wrong way. Wait a sec! There are a right and a wrong way to learn graphic design? ► If you are interested in learning graphic design 100% online then join the Facebook Group



    ► If 25 people join I will start the Online Graphic Design University

    ( http://bit.ly/onlinedesignUniFB )



    ► or Text "DESIGN-ONLINE-FB" to 44222



    When I was first training to become a graphic designer I was placed in front of the Adobe CS2. Yeah, this is back when you had to order the Adobe creative suite and install it on your machine with CDs… did you say CD? Oh yeah, I did.



    Anyway, I was set in front of a computer and given a tutorial book on how to use the Adobe creative suite. I learned Photoshop, Illustrator, and InDesign. I am so glad I learned all three. The first program I ever learned was InDesign. I think this was extremely important because it didn't allow me to form any healthy addictions to Photoshop, which I see a lot of designers struggling with today.



    Anyway, I am slightly digressing. I need to talk about the wrong way and the right way to learn to become a graphic designer. I am going to break down 4 ways to make sure you are doing it right to equip yourself to learn the skills and land a job.


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    • 15 min

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