158 episodes

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.
Hosted on Acast. See acast.com/privacy for more information.

The Storytelling Lab Rain Bennett

    • Arts
    • 4.7 • 40 Ratings

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.
Hosted on Acast. See acast.com/privacy for more information.

    Make Your Words POP Off the Page Like Pictures

    Make Your Words POP Off the Page Like Pictures

    Want to immerse your audience into your story, making them feel like they're living it rather than just reading about it?
    If you're a writer looking to enhance your storytelling skills, I've got the solution for you.
    Listen to this episode to steal shot styles from cinematographers to improve the imagery of your writing.
    Let's make your stories come to life!
    In this episode, you will learn how to:
    Master visual storytelling techniques to captivate your audience and bring your stories to life.Harness the power of cinematography in your writing to create vivid and immersive narratives that resonate with readers.Unlock the secrets of crafting impactful establishing shots to set the stage for compelling storytelling.Elevate your content creation skills to engage and enthrall your audience with every word.Seamlessly transition between scenes in your storytelling to keep readers hooked and eager for more.

    Hosted on Acast. See acast.com/privacy for more information.

    • 19 min
    How Surviving an MLM Scheme Made Me a Better Story SELLER with Mackenzie Heflin

    How Surviving an MLM Scheme Made Me a Better Story SELLER with Mackenzie Heflin

    "I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."
    Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator.
    Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling. With a background in network marketing, she gained valuable experience in community development and the impact of authentic storytelling. Mackenzie's transition across different social media platforms, from Facebook to TikTok, exemplifies her versatility in effectively applying storytelling methods to written and video content.
    In this episode, you will learn how to:
    Understand how to create content like a business owner should, instead of an influencerUse psychological hacks in your stories to keep your followers engagedLearn how to actually sell to the community that you've cultivated


    Hosted on Acast. See acast.com/privacy for more information.

    • 54 min
    The Most Important Sentence in Your Story

    The Most Important Sentence in Your Story

    The hardest part of creating a powerful story is knowing what to keep and what to cut?
    If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing.
    So what if I told you that I have an easy little technique you can use that I stole from a Pixar storyboard artist? Would you listen?
    And guess what... you can just as easily apply it to your written stories as your visual ones!
    In this episode, you will learn how to:
    Determine the most important scene, shot, or sentence of your story.Understand how to choose secondary and tertiary information to complement the most important contentSequence your story in a way that maximizes contrast and conflict, and therefore maximizes engagement of your audience
    Hosted on Acast. See acast.com/privacy for more information.

    • 18 min
    How to Find an Agent and Turn Your Big Idea into a Book Deal with Lucinda Halpern

    How to Find an Agent and Turn Your Big Idea into a Book Deal with Lucinda Halpern

    "Your book is your movie. Your query is your movie trailer. Both of those things have to be super engrossing, hook you in, keep you moving, have a point, leave you somewhere. Beginning, middle, end."
    Do you want to know how to turn your big idea into a compelling book that sells and get signed by an agent? I've got the solution to help you achieve that. Let's dive into the process and make your writing dreams a reality. It's like having a friend guide you through the exciting world of book publishing and agent signing.
    Lucinda Halpern is a literary agent with over 15 years experience in book publishing, and the founder of Lucinda Literary, based in New York.
    In this episode, you will learn how to:
    Understand the benefits of traditional and self-publishing to make an informed decision about your book's future.Learn how to navigate the process of finding the right literary agent to represent your work effectively.Master the art of crafting a compelling query letter that captures the attention of literary agents and publishers.Explore strategies for building a strong author platform to effectively market your book and connect with readers.Discover techniques for writing memoirs with universal appeal that resonate with a wide audience.
    Hosted on Acast. See acast.com/privacy for more information.

    • 58 min
    Turning Your Case Studies into Compelling Stories That Convert

    Turning Your Case Studies into Compelling Stories That Convert

    What if I told you that turning case studies into compelling case stories could be the key to converting leads into enthusiastic clients?
    And what if I also shared a simple, four-step process to help you do just that? But here's the thing, it's not just about storytelling; it's about strategically guiding your audience through a journey that leaves them eager to take the next step with you.
    Join me as I reveal the secrets to transforming mundane case studies into captivating case stories that drive conversions.
    In this episode, you will learn how to:
    Master the art of transforming case studies into captivating case stories that drive engagement.Identify which case studies in your client base will produce the best results and understand how to target a specific marketing persona.Learn how to skillfully integrate data into your storytelling, transforming it into a persuasive force that resonates with your audience and drives action.

    Hosted on Acast. See acast.com/privacy for more information.

    • 27 min
    Why Tiny Moments Matter in Telling Stories that Create Massive Change with Zach Green

    Why Tiny Moments Matter in Telling Stories that Create Massive Change with Zach Green

    Have you been told to take big, overwhelming actions to make a difference, only to feel like nothing's really changing? If you're a filmmaker or content creator wanting to make an impact, you know how crucial those tiny actions by large groups are. Let's talk about how you can use those moments to not only tell inspiring stories but also drive real action. It's time to turn those tiny moments into big change.
    Zach Green is an environmental storyteller with a strong focus on rivers and their impact on the natural world. Through his work at Rivers Are Life, Zach seeks to raise awareness about the critical role of rivers in sustaining life on our planet. By crafting character-driven narratives, he aims to educate, inspire, and entertain audiences, shedding light on the work of individuals and organizations dedicated to the protection of our freshwater ecosystems.
    In this episode, you will learn how to:
    Master the art of impactful storytelling to create positive change.Unlock the potential of corporate sponsorship in funding creative projects to create impact.Discover how to use media to influence the powerful resource of community to support your purpose-driven mission.


    Hosted on Acast. See acast.com/privacy for more information.

    • 56 min

Customer Reviews

4.7 out of 5
40 Ratings

40 Ratings

tfreejpa ,

I wish I learned this sooner!

I have grown so much in my ability to tell stories since discovering this podcast. It's well produced, engaging, and adds so much value!

PGuyot ,

Terrific podcast

I was asked to be a guest on The Storytelling Lab, and before I committed I needed to Check out the podcast to see what I was getting into.
Not only did I like what I heard, I ended up subscribing. I listened to four episodes in a row.

Rain is a terrific interviewer and his guests (not counting me) are from all different sectors of business and culture. The insights and various experiences make this podcast a Must Listen!

Molecular Biophysics ,

LOVE this podcast

I stumbled upon Rain's podcast the Storytelling lab years ago and was hooked. He brings so many interesting guests on who take different approaches to storytelling. Each episode feels like you are sitting with friends. He asks the questions you want to hear and the ones you didn't even know you wanted. I listen to each episode with a smile and can't recommend this enough!

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