Inspiring Futures Ed Cotton

Daniel Groh heads up brand at Satisfy Running.In this interview, we discuss the transformed state of the running category and Satisfy's place within it. How the brand leans into personal expression and appeals to those who want to express themselves beyond the traditional players and the traditional running silhouette. How it's leading the charge in sustainability, recycling, and repair.How runner insights matter to product development.How the recent brand film shot in LA was made.How the com...

The latest episode of Inspiring Futures features an interview with John GeletkaJohn is the owner and founder of Geletka + - a small agency located in the West Loop of ChicagoThe agency started five years ago.John's an artist by training but has done several different jobs in his career including corporate marketing, but he's also an entrepreneur at heart.It was fascinating to talk to a small agency owner and get his thoughts on the market and the business today.On Starting an Agency During CO...

The latest Inspiring Futures podcast is an interview with Eliza Yvette Esquivel. Eliza has worked both on the agency and client side. She's had senior brand management roles at Mondelez and Microsoft and as a strategist and CSO at several different agencies, including Barbarian, Future Brand, DDB, JWT, Wieden and Kennedy Amsterdam, and TBWA. In our conversation, we discuss what she's learned from her experiences on the agency and client sides and how she's applying that learning to her coachi...

Warren Berger is an author and journalist who has spent the last 25 years writing about the worlds of design, advertising and innovation. Back in the day he got a feature story about Weiden and Kennedy into the NYT Magazine and he wrote the book "Advertising Today" that was published by Phaidon,. For the past 10 years, he's been focused on the world of questions and questioning- from which sprang the book "A More Beautiful Question"- which celebrated its tenth anniversary with a new upda...

This episode features an interview with Gerard Crichlow, who heads up Global Strategy on the Unilever brands- Axe/Lynx at IPG.Gerard collaborates with several IPG entities worldwide to ensure the Axe/Lynx brands connect to their consumers and cultures. Some quotes from Gerard from the episode."And for me, if we're in the attention game, who does attention best, and that tends to be entertainment companies. And so I've always tried to look at how do we shift from interrupting people to p...

This latest episode of Inspiring Futures features an interview with the CMO of Depop. Depop is one of the most interesting brands in the fashion space since it's all about reselling and ultimately about transforming the way we shop for fashion. Peter has a fascinating background with experience on the agency side with both Anomaly(where he worked on the Converse brand) and VCCP and client side at Google in Creative Lab. In a wide-ranging conversation we talk about his early exp...