The PR Week Steve Barrett, PRWeek

The VP of corporate communications for America’s national soccer body joins The PR Week to talk about the booming popularity of women’s sports and possibilities for U.S. Soccer ahead of the Copa America and the 2026 North America World Cup.

The financial industry veteran is the latest guest on the podcast to discuss her work and her career, as well as the top marketing and communications news of the week.

Media relations can be a valuable tool because of its ability to create and maintain an organization’s reputation and credibility. What has been uncertain is how to measure its effectiveness on the business bottom line in the industry. That changes now.

This week’s podcast was recorded live at the PRWeek Healthcare Conference+Awards with top healthcare influencer and practicing physician Dr. Mike Varshavski.

PRWeek U.S. editorial director Steve Barrett checks in from the PRWeek Global Awards in London with chair of judging Sabina Ellahi.

The back-to-back winner of Outstanding Boutique Agency at the PRWeek Awards U.S. joins the podcast to talk about her firm’s culture and topical events.