53 min

Rihanna, Roc Nation, and the Super Bowl Halftime Show (with DJ Louie XIV‪)‬ Trapital

    • Music

The biggest stage in music is still the Super Bowl Halftime Show. In 2023, that stage belongs to Rihanna. This is a noteworthy show for multiple reasons.

Rihanna hasn’t released an album since 2016’s ANTI, which was a TIDAL exclusive! Seven years is a long time. She has since built two billion-dollar brands with Fenty Beauty and Savage X Fenty, and recently became a mother. Could this be the start of a music comeback for RiRi?

A few years ago, Rihanna famously turned down this opportunity citing her support of Colin Kaepernick. But that was before Jay Z’s Roc Nation entered into an agreement with the NFL to produce the show in 2019. That relationship — Jay signed Rihanna to her first record deal at 16 — likely patched things up.

This performance is also noteworthy since it's Apple Music’s first year as sponsor, taking over from Pepsi’s decade long-run.
 
To unpack it all, I brought on Louie Mandelbaum aka DJ Louie XIV. He’s a pop music connoisseur and breaks down the genre on his Pop Pantheon podcast. Here’s what we covered on the episode: 

[1:38] How Rihanna has stayed relevant without releasing music
[4:49] Factors behind Rihanna’s cool factor
[13:18] Where will Rihanna’s performance rank among Super Bowl halftime performances?
[18:03] Evaluating Roc Nation as halftime show producers
[26:47] “Chaotic” MTV-era producing halftime shows 
[28:59] Apple Music’s impact as first-time show sponsor
[32:52] Is performing at the Super Bowl still the biggest stage?
[37:15] Is Rihanna finally returning to music?
[45:32] Predicting future Super Bowl performers

Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS

Host: Dan Runcie, @RuncieDan, trapital.co
Guests: Louie Mandelbaum, @DJLouieXIV

This episode was brought to you by trac. Learn more about how artists can bring web2 and web3 together for their fans at trac.co

Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital

Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.

TRANSCRIPTION
[00:00:00] Louie Mandelbaum: I would say there's three moments that really stand out to me, maybe four. the first is I do believe from the jump, she always had the coolest records from Pon de Replay on like Rihanna, Pon de Replay, SOS, Unfaithful. These were like very state of the art cutting edge, well-made. Cool pop songs. She always had that going for her.
[00:00:23] I think from the jump, but I don't know if that necessarily translated into her celebrity persona. I think that began to emerge around her third record, which is 2007s Good Girl, Gone Bad. I think Umbrella kind of to me stands as like the moment where Rihanna went from sort of upstart to like true.
[00:00:39] Kind of a-list Pop Star, that record is obviously widely considered to be one of the best pop songs of the 21st Century For Good Reason. 
[00:01:15] Dan Runcie Guest Intro: Today's episode is a Super Bowl special. This is all about Rihanna, the halftime show, and how this show has evolved over the past few years. I was joined by DJ Louis the 14th, who is the host of the Pop Pantheon podcast, and him and I talked all about what do we expect from Rihanna? This is the first big music thing that she's done in quite a few years.
[00:01:35] What do we think? Where this show will sit in terms of other performances that have been historic in the Super Bowl, this is now gonna be the fourth Super Bowl that Rock Nation has done. What do we think about the job that they've done? This is the first year for Apple Music. How have they been doing and what do we think we'll expect from them moving forward?
[00:01:53] And also, We all know about the Super Bowl bounce, what artists do the year after the show. So what do we expect from Rihanna for the next couple of years after the show? What do we expect to see from the show moving forward? And we make some predict

The biggest stage in music is still the Super Bowl Halftime Show. In 2023, that stage belongs to Rihanna. This is a noteworthy show for multiple reasons.

Rihanna hasn’t released an album since 2016’s ANTI, which was a TIDAL exclusive! Seven years is a long time. She has since built two billion-dollar brands with Fenty Beauty and Savage X Fenty, and recently became a mother. Could this be the start of a music comeback for RiRi?

A few years ago, Rihanna famously turned down this opportunity citing her support of Colin Kaepernick. But that was before Jay Z’s Roc Nation entered into an agreement with the NFL to produce the show in 2019. That relationship — Jay signed Rihanna to her first record deal at 16 — likely patched things up.

This performance is also noteworthy since it's Apple Music’s first year as sponsor, taking over from Pepsi’s decade long-run.
 
To unpack it all, I brought on Louie Mandelbaum aka DJ Louie XIV. He’s a pop music connoisseur and breaks down the genre on his Pop Pantheon podcast. Here’s what we covered on the episode: 

[1:38] How Rihanna has stayed relevant without releasing music
[4:49] Factors behind Rihanna’s cool factor
[13:18] Where will Rihanna’s performance rank among Super Bowl halftime performances?
[18:03] Evaluating Roc Nation as halftime show producers
[26:47] “Chaotic” MTV-era producing halftime shows 
[28:59] Apple Music’s impact as first-time show sponsor
[32:52] Is performing at the Super Bowl still the biggest stage?
[37:15] Is Rihanna finally returning to music?
[45:32] Predicting future Super Bowl performers

Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS

Host: Dan Runcie, @RuncieDan, trapital.co
Guests: Louie Mandelbaum, @DJLouieXIV

This episode was brought to you by trac. Learn more about how artists can bring web2 and web3 together for their fans at trac.co

Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital

Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.

TRANSCRIPTION
[00:00:00] Louie Mandelbaum: I would say there's three moments that really stand out to me, maybe four. the first is I do believe from the jump, she always had the coolest records from Pon de Replay on like Rihanna, Pon de Replay, SOS, Unfaithful. These were like very state of the art cutting edge, well-made. Cool pop songs. She always had that going for her.
[00:00:23] I think from the jump, but I don't know if that necessarily translated into her celebrity persona. I think that began to emerge around her third record, which is 2007s Good Girl, Gone Bad. I think Umbrella kind of to me stands as like the moment where Rihanna went from sort of upstart to like true.
[00:00:39] Kind of a-list Pop Star, that record is obviously widely considered to be one of the best pop songs of the 21st Century For Good Reason. 
[00:01:15] Dan Runcie Guest Intro: Today's episode is a Super Bowl special. This is all about Rihanna, the halftime show, and how this show has evolved over the past few years. I was joined by DJ Louis the 14th, who is the host of the Pop Pantheon podcast, and him and I talked all about what do we expect from Rihanna? This is the first big music thing that she's done in quite a few years.
[00:01:35] What do we think? Where this show will sit in terms of other performances that have been historic in the Super Bowl, this is now gonna be the fourth Super Bowl that Rock Nation has done. What do we think about the job that they've done? This is the first year for Apple Music. How have they been doing and what do we think we'll expect from them moving forward?
[00:01:53] And also, We all know about the Super Bowl bounce, what artists do the year after the show. So what do we expect from Rihanna for the next couple of years after the show? What do we expect to see from the show moving forward? And we make some predict

53 min

Top Podcasts In Music

The Ringer
The Joe Budden Network
REVOLT
Interval Presents
Barstool Sports
Rory Farrell & Jamil "Mal" Clay