Freightvine DAT Freight and Analytics, Chris Caplice

This week’s guest is Woody Richardson, former executive at Schneider. Woody was in the trucking industry for 40 years - all at Schneider. Before retiring in 2021, he had held multiple leadership roles including Revenue Management/Pricing, Sales, Logistics Transportation Procurement, and many others. He recently published his book, Roads Rarely Traveled: Avoiding the biggest Mistakes in Truckload Purchasing. Based on his decades of work with literally hundreds of shippers, the book outlines the 13 biggest mistakes that a transportation procurer can make. In our conversation, we'll discuss just three of these mistakes: #5 Thinking size has an advantage, #6 Thinking that a commitment of carrier capacity is a guarantee, and my favorite, #8 Being enamored with ‘paper savings’. We could have talked for an hour more on related topics - but these three give you an idea of Woody’s perspective on transportation procurement. Unsurprisingly, we do not disagree too much on this topic! I encourage any professional working in this space - whether as a carrier, a shipper, or a broker, to consider buying this book - it has incredible insights.

This week’s guest is Dr. Callie Federer, Senior Data Science Manager at DAT Freight & Analytics. Callie comes to the freight and transportation industry from a pretty non-traditional path - a Ph.D. in Computational Bioscience from the University of Colorado-Denver. After earning her PhD, she went straight into industry holding various data science roles in the medical, education, and advertising domains. She joined DAT about 18 months ago and currently manages and leads the data science team responsible for the development of all next-generation tools and models that DAT uses for its shipper, carrier, and broker customers. In our conversation we debate what Artificial Intelligence or AI is, what it does and does not include, and how other methodologies such as ML or OR complement the newer methods like generative AI or LLMs. Callie also describes the recently released AI-powered DAT iQ rating platform and how it is fundamentally different than other rating engines. We finish up with a discussion on how to manage and lead a team of highly skilled data analytics professionals in the very nuanced and quirky industry of freight transportation.

This week’s guest is Dylan Alperin, VP of Professional Services at Keelvar. Founded in Ireland in 2012, Keelvar is a software company specializing in procurement automation and optimization solutions. The word Keelvar can be loosely translated from Irish as “sensible” or having “better intelligence.” Dylan joined Keelvar about 3 years ago after having spent the previous fifteen years in logistics procurement at a number of shippers as well as consultancies. His experience across these companies as well as his current role at Keelvar has given him a great perspective on transportation procurement. In our conversation, we discuss how sourcing optimization and automation each play a role, how the pace of procurement has changed over the years, and how AI, ML, and OR techniques and methodologies all play a role in helping humans make better decisions.

This week’s guest is Jeff Short, Vice President, the American Transportation Research Institute (ATRI). ATRI publishes a wide variety of reports on all aspects of freight and trucking from costs to bottlenecks and everything in between. Jeff is the author of the December 2022 ATRI Report entitled “Charging Infrastructure Challenges for the US Electric Vehicle Fleet”. The report identifies and quantifies three major challenges associated with the adoption of Battery Electric Vehicles (BEVs). These are (1) US Electricity Supply and Demand - can we generate the electricity needed, (2) Electric Vehicle Production - can we mine sufficient materials to produce the required number of vehicles, and (3) Truck Charging Requirements - how will charging work? I recommend that you look up this report and other ATRI reports at truckingresearch.org.

This week’s guest is Ann Marie Jonkman, Senior Director, Global Industry Strategies for Blue Yonder. Ann Marie has had extensive experience in the logistics and supply chain space working for carriers, brokers, and shippers before joining Blue Yonder about 2 years ago. In her current role she is helping Logistics Service Providers, or LSPs, solve their supply chain challenges. In our conversation, we discuss how the supply chain software space has evolved over the years, the importance of understanding and having empathy for the people involved in implementation as well as knowing the business processes and technology, and, of course, the growing role of AI in supply chain management.

Hello and welcome to the Freightvine podcast, your source for all things freight transportation. I’m Chris Caplice, Chief Scientist at DAT Freight & Analytics, and today I am joined by Adam Buttgenbach, Director of Fleet Engineering and Sustainability for PepsiCo.