This Is How We Do It Collabosaurus, Jessica Ruhfus

Petal & Pup is a fashion brand with humble beginnings in Australia, that has seen incredible growth (400% YoY), & now shipped orders to 80+ countries! What kinds of strategy spark such loyalty in customers, or strike up the best marketing results? We chat with Chantel Brayley, the Head of Brand Marketing at Petal & Pup about tech, performance marketing & loyalty as part of our Melbourne trip for Yotpo's Amazing Women in Ecommerce Awards event series.

Chantel has an impressive career in retail & fashion, working powerhouse brands like Lorna Jane, Napoleon Perdis and Flight Centre. For the last three years, she has built the foundational base of Petal & Pup's Global marketing team to see a team of 15 continue to in areas of creative, public relations, performance marketing & ecommerce. 


Join the Amazing Women in Ecommerce Community (AWIE)
Check out Yotpo's Loyalty Programs & Review Features
Shop at Petal & Pup
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Priscilla is one of the most passionate founders I have met. Her career propelled her from the world of corporate finance to the Forbes 30 under 30 list in just two years as her trademarked “yellow tube of goodness” skincare brand Bangn Body continues to reach dizzying heights. The product sells internationally every two minutes & it’s no doubt that Priscilla is a force to be reckoned with!

We cosied up at LaunchLink's offices in Melbourne for Yotpo's Amazing Women in Ecommerce event series, to a sold-out audience keen to hear both Priscilla & Chantel (of Petal & Pup)'s stories. It was an inspiring wine down, I hope you love this conversation as much as I do!


Join the Amazing Women in Ecommerce Community (AWIE)
Check out Yotpo's Loyalty Programs & Review Features
Shop Bangn Body's Yellow Tube of Goodness!
Learn more about Collabosaurus
See omnystudio.com/listener for privacy information.

If ever there was a founder who absolutely represented the word 'entrepreneur' it is Alyce Tran. Alyce co-founded the highly successful accessories brand The Daily Edited & exited recently to build lifestyle brand In The Roundhouse, a new beauty brand AND is working with US fashion tech business LTK, formerly RewardStyle. 

Alyce has a true eye when it comes to content & social network building for ecommerce brands. She has consistently built successful product businesses globally & it was my pleasure to ask her about her journey & insights so far. Alyce is a wealth of information & you will love this episode!


Join the Amazing Women in Ecommerce community (AWIE): https://womeninecomm.yotpo.com/
Learn more about Collabosaurus: http://collabosaurus.com
Shop In the Roundhouse: https://www.intheround.house/
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Ever wondered how one of the UK's most loved brands approach marketing & brand building? In this episode, we sit down with the amazing Paige Griffith-Carmichael who is the Founder & Director, of Brand Side marketing consultancy firm.  Paige has worked with Marks & Spencer Australia for the past 5 years, dividing her time between Sydney & London as the retailer continues to grow rapidly in Australia. Marks & Spencer is a global retailer with over 30 million customers worldwide, & an impressive online presence in over 105 markets.

Tune in for a deep dive into word of mouth marketing, how Paige built a passion for the lingerie industry & how Marks & Spencer approach nostalgic collaborations locally in order to continue building brand equity.


Join the Amazing Women in Ecommerce community (AWIE): https://womeninecomm.yotpo.com/
Learn more about Collabosaurus: http://collabosaurus.com
Shop Marks & Spencer Australia: https://www.marksandspencer.com/
Follow Paige at Brand Side Marketing & PR: https://www.instagram.com/brandsideco/
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Jumbled is one of those brands that sparks joy. They're also a prime example of a business that absolutely NAILS regular, effective & powerful brand collaborations. 

Today, I'm speaking with the wonderful Pip Brett, Founder of Jumbled about the power of storytelling, building social media & selling out of products overnight, thanks to clever partnerships. 

Shop Jumbled OnlineGo to Collabosaurus
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Ashley Sandall is one of the most experienced partnerships experts I have had the pleasure of speaking to. From interning at PRADA, to working across enviable partnerships initiatives at American Express, to now as the Director of Strategic Partnerships at the CFDA (Council of Fashion Designers of America), Ashley's insight into the world of collaborations is second to none!

In our chat, Ashley talks about the power of collaborations, for small business and emerging designers, as well as how ideas bloom through understanding leverage opportunities in a collaboration.

The CFDA is instrumental in organising New York Fashion Week, as well as supporting over 400 American designers via funding, networks, education & partnerships.

I hope you enjoy this chat as much as I did!

Learn more about the CFDAFollow the CFDA on Instagram

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