This is Goals With Soul, the leading global podcast for visionary thought-leaders expressing their personal brand truth to create an impact and feel lit up every day!
Your host is Joanna Ingram, former Advertising Agency Director turned Brand Messaging Consultant, Business Coach, and Energetics-Curator.
Listen in as we blend revenue generation with energetics, brand marketing strategy with the Law of Attraction, and reach ambitious business goals with intuition and ease.
If you're looking to build your magnetic personal brand with less effort and more ease, let's dive in!
153: Give Yourself Permission To Be The Expert And Attract The Clients You MOST Want To Work With
Welcome to season 5 of Goals With Soul!
This episode explores the topic of expertise. What are you an expert in?
So often I see incredibly talented coaches, healers, and consultants, hiding their expertise instead of shouting loud and proud about it, courtesy of those mindset gremlins – fear of judgment, imposter syndrome, and even perfectionism.
The result is your dream clients don’t understand why they should work with you. Because the expertise that you express is directly related to the trust that you build.
And the trust you build translates into sales and happy clients!
When I take clients through my Brand EPICS process, we always start with the 5 five aspects of self, which undoubtedly reveals something hidden that isn’t being expressed in their marketing. It’s the additional magic you get when you work with them, but you just don’t see it until you do!
I had that hidden magic.
I came from a successful career in advertising, building up SO much experience, but decided that I couldn’t share all of this – there were some things I just didn’t feel expert in. So, I didn’t think I deserved to share them.
But guess what? When I did start sharing them, the clients I attracted were my ideal match and created fantastic results.
Those areas of expertise I’d been hesitant to share turned out to be my greatest passions!
The clients I work with now are uniformly perfect clients because I’m not afraid to be me.
An external agency doesn’t have to certify us as being an expert in something. I have no dislike of education, absolutely not, but it can keep you stuck in a cycle of believing you need more and more of it.
The truth is you are already an expert and authority in what you do.
You have opinions and share them wildly. Scary, I know, but be bold - be a thought leader!
Crafting brand opinions allows you to be known as an expert in your niche.
Develop a framework that you can easily explain in a couple of minutes, explaining the uniqueness and power of exactly what you do to transform for your clients.
My process is called the Aligned Client Code and it consists of 3 core elements: messaging, marketing, and business energetics. And no other business coach in the market blends those 3 elements in the way that I do.
Which makes perfect sense because that unique blend comes from me!
The bottom line is you are unique and brilliant. How can you shine?
Enjoy the listen!
This month I have opened up 5 FREE Messaging Assessment spots in which you can get my eyes on how you express your expertise, articulate your value, and attract your soul clients. Click HERE to book your place.
152: How To Attract Clients With Business Energetic Alignment
This week we're getting back to basics about business energetics!
Working on my business energetics has changed my business for the better over and over. It’s easily overlooked, but when you implement it, the changes are immense.
It’s the foundational pillar of my Aligned Client Code and brings messaging alive, allowing you to attract aligned clients that bring you joy.
And that’s we’re here for, right?!
This pillar exists to support the two pillars above it – Authentic Messaging and Aligned Marketing.
It’s imperative that your energetics support your client attraction uplevel. You may well have followed a swipe file in the past and found it just didn’t work for you and that’s all down to the energy behind it.
The right energetics will supercharge your results in your business.
I know this first hand – I’ve worked with dozens of clients on energetics, but the first person I tested it on was ME!
In this episode, I share how boundaries affect energetics, easily turning a hell yes into a hell no! I also discuss how brand values are powerful tools to help you connect with your ideal clients.
But it’s not all about the clients!
Think about how you allocate your time – YOU are at the very heart of everything. Take care of yourself at the highest level.
Protect your energy. Fill that cup!
Because if your cup isn’t full, how can you possibly support your clients in the best possible way?
Don’t underestimate the power of energetic shifts – they power our joy and propel us on to bigger and better things…and that includes even more joy!
Enjoy the listen!
Right now, I am looking for 5 ambitious and intuitive coaches looking to implement the Aligned Client Code™️ to elevate their business and attract the HELL YES! clients they’ve always desired – is that you right now?! If so, DM me the word ALIGNED over on Instagram, and I’ll share more details.
151: The Secret to Attracting Clients You Love To Work With
Why can it be so difficult to get clients?!
Especially when you're spiritually led and looking to attract your dream clients!
Getting clients is the goal for so many of us...me included! Clients = sales = money, right?!
It can be so frustrating when things just don't all come together in a way that truly lights us up, attracting the clients we really want to work with.
So many business mentors will tell you that there is a silver bullet strategy to solve all your problems...and sometimes it might work a little bit, but a lot of the time it doesn't work at all!
So you keep trying strategies in the vain hope one will come good!
You might see growth, but are they your perfect clients? Are they actually the client you are seeking, even if you're onboarding them?
You start wondering if it's your offers...is it you?
And soon, the goal of getting clients just becomes a big pain in the ass!
What you really want are those hell yes clients! The ones willing to invest not just their money, but their time and energy into their business success.
And, of course, they then get the phenomenal success they came to you for!
It's not about getting just any clients...it's about getting aligned clients that light you up.
And strategy only works if you're in alignment with it and you've made that leap energetically.
And that's where messaging makes all the difference!
One of the biggest shifts I made was to decide that I would work with people who were elevated - not necessarily in income, but attitude.
When you make that transition, the energy shifts too. When you nail that aligned avatar you start stepping into perfect fit client attraction.
Enjoy the listen!
If you're curious how working with me can shine that spotlight and join those dots between the clients you're attracting and the clients you DREAM of attracting, DM me the words HELL YES! over on Instagram and I'll share your next step with you!
150: How To Network Your Way To Business Success With Anna Wolfman
The episode dives into one of the most vital and aligned ways to build your coaching business with ease...which is community.
I was always someone who was happy to operate alone when it came to business…I am sociable, yes, but did I easily ask for support?
Not quite such an easy yes…
I know that for me, this stems from my childhood. Once I realized and accepted this, I discovered that out there is an entire community of like-minded women, working solo to grow their businesses. I took the plunge with some conversations, and those led to friendships and collaborations. They even resulted in me collaborating to create the Connection Retreat!
This week’s guest has built her business around the beauty that is community.
Anna Wolfman is the Founder & CEO of the Femunify Skill Exchange Membership, where female entrepreneurs, coaches, and freelancers exchange their services and expertise to help each other build and grow their businesses.
After spending over 13 years building a successful corporate career, she tuned into the inner voice that told her she was destined for more. Anna started Femunify while she was on maternity leave with her second baby, and after dedicating several months to building out this community, she bravely took the leap and resigned from her corporate job to go all in on her business and herself.
She is now blazing her own trail as an entrepreneur and community curator that helps female entrepreneurs build the businesses of their dreams – faster, smarter, together.
In this episode you will learn:
>> The importance of growing your network, not just your followers, and nurturing it too
>> To overcome the ‘ick’ factor when you hear the word networking – it’s a powerful way to leverage yourself and your business and build your very own community
>> Why messaging clarity is a fundamental part of successful networking
>> How the secret sauce with networking is all about give and take - with no agenda
Think of networking like planting seeds for many years to come. It’s trusting the process. It’s seeing opportunities beyond the next client.
Look for ways to collaborate and support each other, so you can achieve things you couldn’t have done alone.
We have to put ourselves in situations where synergy can happen, and nothing is a better example of this than networking! It can lead to pure magic.
It’s time to invite in that magic through human connection!
Enjoy the listen!
Check out Anna's website www.femunify.com, on which you can find her free guide - Proven & Actionable Ways to Accelerate Your Business Growth – Without Breaking The Bank!
Connect with Anna over on Instagram here.
Access my FREE Messaging Training Here
149: Playing Small, The Cat & The Pottery 'Situation'
Today’s episode is about how to PLAY BIG...and inspired by – of all things - a cat wandering into my pottery class…yes, really!
3 or 4 months ago I took up pottery – I know I have a tendency to overwork (I’m sure you can relate, right?!), so I knew I needed to put in time for a creative pursuit.
I get such a kick out of my work and a real sense of achievement, but I wasn’t really going back to that grounded place my soul needs most. Pottery allows me to be mindful and focus only on what’s in front of me. It’s a real lesson in slowing down.
And taking the time to slow down and be quiet allows intuition to drop in.
It’s easy to overwork and to focus on work we don’t love, just to stay safe, push forward and remain in what we deem to be the right lane. But when intuition speaks to you, it will confirm to you that isn’t the right approach.
We all have mindset gremlins that are designed to keep us safe, like that fear of judgment, imposter syndrome, that “staying small”.
But you are here to make an impact. You’re here to move past those gremlins and strive for all you can achieve.
Today I talk about those subconscious beliefs that keep us in a pattern that hold us back from advancing our businesses.
You want those clients that give you tingles. Then you KNOW you’re on the right track.
But oftentimes, even though this is what you’re looking for, this desire is nowhere to be seen in your messaging!
That gremlin on your shoulder can creep in, telling you you’re doing the wrong thing, or that you’ll lose credibility if you share this in your marketing.
It takes commitment to defeat these gremlins and get uncomfortable, but you can start small – even the smallest of actions is a step in the right direction.
Whatever it is that’s keeping you safe is also keeping you small – and you know it’s time for you to play big.
Enjoy the listen!
Ready to elevate to your next audacious level in order to attract those sought-after clients that give you tingles?
To find out how my Aligned Marketing Strategies can help you, DM me the word ALIGNED over on Instagram.
148: Business & Life With A Yogini Spirit, With Jane Marie
Today I’m thrilled to be interviewing one of my very own clients, Jane Marie!
Jane Marie is a Life Coach who supports her clients to reconnect with their intuition. She believes in the power and connection of self-love.
In her life coaching practice, she combines her experience as a yoga instructor with Ayurveda, meditation, and breath work which creates her Freedom Fabulous method. Her fusion of Eastern holistic modalities are delivered with a Westernized twist that supports the evolution of the human spirit.
Her Freedom Fabulous method nourishes the connection with one's self, thus allowing the ego to rest and take the back seat. She knows that when the self-love connection is firing, that is when her clients can confidently make changes in their lives so that they can live confidently in fulfillment.
In this episode, you will learn:
>> The beautiful way in which yoga blends mind and body wellness
>> About the ancient practice of Ayurveda and how it goes hand in hand with yoga
>> How vital it is to seek balance in a hectic world
>> The link between the throat chakra and brand messaging - as crazy as that may sound!
These days when everybody is overstimulated, it’s essential to have a quiet space in which your body can slip into a parasympathetic state where you can just be - but to Jane Marie, yoga goes far beyond the mat.
She draws on ancient Ayurvedic practices, helping her clients understand the basics of their tridoshic life and painting a picture of how they can use this knowledge to achieve balance. Understanding how you move through your day and the decisions you make can determine what might bring you out of balance and also back into it.
Jane Marie understands that humans are evolving as a species, and there are huge benefits from bringing traditionally Eastern practices into our Western lives.
Life is going to happen, and there’s no place to go other than the next day, so having that time on the yoga mat to ground yourself helps keep that ‘monkey mind’ calm and in a position to make the right decisions to keep you in balance.
It’s about movement, flow, and fluidity. And not just physical movement – it’s about movement through our lives, overcoming obstacles and making powerful decisions. It’s that soulful flow.
Enjoy the listen!
You can find Jane Marie over on Instagram
She also offers two free authentic Soul Flow Yoga virtual classes each month on the 1st and 3rd Sundays - click here to sign up.
If you're ready to elevate your brand messaging this side of the summer so you can attract those high-vibe clients, and you've not yet watched my FREE messaging training, click here.
Goals With Soul is a game-changer in the world of personal branding and business success. Joanna Ingram brings a unique blend of expertise in revenue generation, branding, and energetics, making it an inspiring and practical podcast for anyone looking to amplify their brand effortlessly!
You can tell by the intro alone whether this podcast is for you. I felt like she was talking right to me! Jo jumps right in with insight + motivation to get every listener to be fully visible and have the dream business they desire.
Memorable and Practical Advice
Joanna knows how to make complicated marketing concepts simple and actionable. Her stories are relatable and always follow with actions you can take immediately. You’ll walk away looking forward to what she’ll guide you through next!