4 episodes

Take your podcast to the next level. Build a show that lasts.

SUPERCASTERS dives deep into how you can grow your podcast sustainably and build a business out of it.

In each episode, Supercast CEO Jason Sew Hoy interviews podcasters about their growth strategies and how they build thriving businesses through a strong relationship with their listeners.

For bonus content, subscribe to our FREE premium feed here: https://premium.supercast.com

Supercasters Supercast

    • Business
    • 5.0 • 2 Ratings

Take your podcast to the next level. Build a show that lasts.

SUPERCASTERS dives deep into how you can grow your podcast sustainably and build a business out of it.

In each episode, Supercast CEO Jason Sew Hoy interviews podcasters about their growth strategies and how they build thriving businesses through a strong relationship with their listeners.

For bonus content, subscribe to our FREE premium feed here: https://premium.supercast.com

    #3 Jesse Brown: Growing Canadaland Through a Deal with the Audience

    #3 Jesse Brown: Growing Canadaland Through a Deal with the Audience

    In this episode, we have an amazing conversation with Jesse Brown, Publisher and host of Canadaland, an independent news site and podcast network supported mainly by its audience. Focusing on Canadian media, news, current affairs and politics, Canadaland and its six shows get over a hundred thousand downloads every week.
    Throughout this podcast, we talked about:
    Crowdfunding and how it grows the Canadaland podcast network
    Relationship dynamics between journalists and their audiences
    Pitching new shows and documentaries through membership
    Enjoy!
    ---
    Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (http://premium.supercast.com) (it’s free, takes 2 mins, no special apps to download).
    For this episode, the AMA in Supercasters Premium focuses on Canadaland’s crowdfunding month, a big annual revenue driver, reducing churn for memberships and tackling controversial stories. 
    ---
    If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!
    Follow Supercast: @supercast (http://twitter.com/supercast)
    Follow Jason: @jsewhoy (http://twitter.com/jsewhoy)
    Timestamps
    4:58 The birth of Canadaland and addressing media criticism
    7:04 What was wrong with the Canadian media
    8:21 Getting the first listeners and guests
    9:26 The risk for journalists in Canada
    12:09 Experimenting with video, reporting and storytelling
    14:03 "The audience was so distant and represented by the most extreme people"
    15:17 From free to paid: a deal with the audience
    18:21 How partnering with the audience influences Canadaland's direction
    20:25 "I don't agree with Jesse Brown, but I support Canadaland anyhow"
    21:42 The truth is not always something you want to hear
    22:45 Keeping a dialogue with the audience: how Jesse Brown does it
    26:10 Thunder Bay: Launching new shows and documentaries
    27:34 Pitching to the audience for money and support
    31:05 Using Supercast to provide more for the audience
    34:26 De-Jessefying Canadaland: Letting others take charge
    37:51 Accepting investments, and the million-dollar Tiny Foundation investment
    38:58 "They have no editorial influence or voting shares."

    Premium Timestamps
    43:03 How crowdfunding is a big driver of Canadaland's revenue growth
    45:36 Total listens as a network and how crowdfunding helps that
    49:08 Reducing churns for podcast memberships
    50:59 Patreon's flaws and how Supercast helps Canadaland
    53:05 Testing out more ideas for premium content
    54:34 What drives Jesse Brown to tackle big and controversial stories
    Links
    Canadaland (https://www.canadalandshow.com)
    Support Canadaland (https://www.canadalandshow.com/support-us/)
    Jesse Brown's Twitter (https://twitter.com/JesseBrown)
    Check out the bonus AMA at our premium Supercast feed!
    Credits
    Supercasters is a Kelly&Kelly (https://kellykelly.ca/) production. 
    The show was created by Supercast, the easiest way to add a paid membership to your show. Get paid to podcast at supercast.com (https://www.supercast.com/).

    • 37 min
    #2 David Perell: Building an Audience that Creates a Personal Monopoly

    #2 David Perell: Building an Audience that Creates a Personal Monopoly

    In this episode, Co-Founder of Double Up and Supercast Aidan Hornsby interviews David Perell on building an audience through Twitter and the impact of writing online.
    David Perell is a prolific writer, investor, and founder of Write of Passage, an intensive online writing course to accelerate your career. As host of the North Star Podcast, he interviews successful people such as Neil deGrasse Tyson, Jason Fried, and Ryan Holiday on what drives them.
    We talked about:
    The impact of building an audience
    How David’s twitter account is more valuable than his college diploma
    The business school of the future
    How podcasts open David’s mind up to new ideas
    Creating a Personal Monopoly
    Enjoy!
    ---
    Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (http://premium.supercast.com) (it’s free, takes 2 mins, no special apps to download).
    For this episode, our bonus section includes David talking through his flywheel business model (https://twtext.com/article/1264712805174870016), which neatly illustrates how his writing, tweeting, podcasting, teaching, and investing all come together and build on each other for compounding effect.
    ---
    If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!
    Follow Supercast: @supercast (http://twitter.com/supercast)
    Follow Jason: @jsewhoy (http://twitter.com/jsewhoy)
    Timestamps
    2:08 From television anchor to writer: David Perell's story
    3:42 Writing is the new networking
    6:07 Playing with and communicating interesting ideas
    6:54 Starting the North Star Podcast
    9:37 "My audience is the single most valuable thing in my life"
    10:58 Download numbers are not the quality and size of your audience
    12:14 The unlimited competition for somebody's attention online
    14:47 Starting out on Twitter, and social media feeds
    16:08 Twitter is a filter for people who resonate with you
    17:07 Conversations tear down the mazes of our internal psychology
    19:22 How podcasts open David's mind up to new ideas
    20:57 Each medium has a bias
    22:52 Why we should give lots of free stuff away
    25:51 Personal Monopoly and intersecting ideas through writing
    29:17 Testing business models and writing with passion
    30:27 Being the center of attention paralyzes us
    32:28 The power of writing pseudonymously
    34:52 Audience building is a game of compounding
    37:45 How David Perell became successful on Twitter
    39:24 Focusing on email, podcasting is a black box
    40:29 Podcasts are an opportunity for trust
    42:51 Podcasts coincide the most with ordinary life
    45:15 Building the business school of the future
    46:46 Building audience-first products
    Premium Timestamps
    0:49 David Perell's Flywheel business model
    3:22 The difference between open and closed social platforms
    6:02 YouTube is the second largest search engine in the world
    8:42 The book as a business card, and a subscription podcast
    12:50 David Perell's tips on building your audience
    Links
    David Perell's Website (https://www.perell.com)
    David's Twitter (https://twitter.com/david_perell)
    Write of Passage (https://writeofpassage.school)
    Credits
    Supercasters is a Kelly&Kelly (https://kellykelly.ca/) production. 
    The show was created by Supercast, the easiest way to add a paid membership to your show. Get paid to podcast at supercast.com (https://www.supercast.com/).

    • 50 min
    #1 Smart Passive Income’s Pat Flynn and Matt Gartland: Earning the Right to Monetize Your Audience

    #1 Smart Passive Income’s Pat Flynn and Matt Gartland: Earning the Right to Monetize Your Audience

    Pat and Matt share their stories on how Smart Passive Income came to be, partnering up as a team to scale the business, and insights on connecting with fans and listeners alike. From finding new listeners, to earning the ability to generate an income, this episode is packed with insights on how to get to scale, monetize and take your podcast to new heights. Enjoy!
    ---
    Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (http://premium.supercast.com) (it’s free, takes 2 mins, no special apps to download).
    For this episode, our bonus AMA with Pat & Matt covers how to get off the hamster wheel of feeling like you’re beholden to your content business and more.
    ---
    If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!
    Follow Supercast: @supercast (http://twitter.com/supercast)
    Follow Jason: @jsewhoy (http://twitter.com/jsewhoy)
    Timestamps
    3:04 How Pat started Smart Passive Income
    6:24 Joining forces with Pat: Matt's journey in leadership
    9:17 Growing your listeners: Pat's approach to podcast growth
    10:28 "Podcasting is the new blogging"
    12:21 Where you should really focus to grow your show
    13:36 Connect with the right people and collaborations
    14:37 Look for pre-existing communities
    16:04 The business side of things: Monetizing SPI
    18:08 Patreon, memberships and choosing how to support you
    18:55 Niche down to find your community
    22:25 How to justify putting a price on something
    23:31 Earn the trust of your listenership
    24:37 "You've earned the ability to generate an income"
    26:57 Do ads in podcasting still work?
    29:39 The podcast is a two-way conversation
    30:47 Survey your listeners, connect with them
    31:26 Connect with listeners directly through membership
    35:00 Pat on how to turn your listeners into paying members
    35:50 The power of social media and following up directly wiith your fans
    37:27 Every Friday, Pat Flynn sends out 50 messages to fans
    39:47 Staying as a solopreneur vs. growing with a team
    41:24 What are the priorities in your business?
    42:42 "It starts and ends with vision"
    44:34 Action without vision is an nightmare
    46:16 Matt shares the Multi-Generational Plan of SPI
    48:45 Upgrading your mentors and Pat's reflections
    51:25 Work on your $1000/hr tasks
    53:24 What to let go when starting over
    54:32 The 3 lists of freedom
    56:31 The challenge of stopping something you love doing
    Links
    Internet Business Mastery (https://www.internetbusinessmastery.com)
    Smart Passive Income (https://www.smartpassiveincome.com)
    Smart Passive Income Podcast (https://www.smartpassiveincome.com/shows/spi/)
    AskPat 2.0 (https://www.smartpassiveincome.com/shows/askpat/)
    Fusebox (https://fusebox.fm)
    Pat Flynn's Twitter (https://twitter.com/PatFlynn)
    Matthew Gartland's LinkedIn (https://www.linkedin.com/in/mattgartland/)
    Virtual Freedom by Chris Drucker (https://www.virtualfreedombook.com)
    Rocket Fuel by Gino Wickman
    Australian Birth Stories by Sophie Walker (https://www.australianbirthstories.com)
    Scanner School by Phil Lichtenberger (https://www.scannerschool.com)
    Credits
    Supercasters is a Kelly&Kelly (https://kellykelly.ca/) production. 
    The show was created by Supercast, the easiest way to add a paid membership to your show. Get paid to podcast at supercast.com (https://www.supercast.com/).

    • 59 min
    Introducing Supercasters

    Introducing Supercasters

    Take your podcast to the next level. Build a show that lasts.
    SUPERCASTERS dives deep into how you can grow your podcast sustainably and build a business out of it.
    In each episode, Supercast (https://www.supercast.com/) CEO Jason Sew Hoy interviews podcasters about their growth strategies and how they build thriving businesses through a strong relationship with their listeners.
    For bonus content, subscribe to our FREE premium feed here: premium.supercast.com (http://premium.supercast.com)

    • 1 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Pat McAndrew ,

Amazing insight into podcasting

Incredibly valuable insight into the future of podcasting! Looking forward to listening to more episodes. Thank you!

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