4 episodes

This is Customer Show—the podcast that explores what makes people tick, click, and buy.
Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.

Customer Show Customer Show

    • Marketing
    • 5.0 • 3 Ratings

This is Customer Show—the podcast that explores what makes people tick, click, and buy.
Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.

    The Secret To Creating Winning Proposals with Kyle Racki

    The Secret To Creating Winning Proposals with Kyle Racki

    Most people send boring and uninspiring business proposals. In today's episode, we uncover what makes a proposal standout and actually gets you business. CEO and co-founder of Proposify, Kyle Racki joins Katelyn Bourgoin to explain:

    How He Turned A Pain-Point Into A Business
    Who He Treated His Early Adopters Like Royalty
    The Psychology of a Great Proposal
    How To Understand the True Needs Of Your Customer
    And So Much More

    Kyle Racki is the co-founder and CEO of Proposify, a modern proposal writing SaaS platform. He's also the author of "Free Trials and Tribulations: How To Build A Business While Getting Punched In The Mouth"
    Twitter: https://twitter.com/kyleracki
    LinkedIn: https://www.linkedin.com/in/kyleracki/
    Proposify: https://www.proposify.com/
    Book: https://www.amazon.ca/dp/B07MV55NTV
    ----
    Follow Katelyn on Twitter
    Get your Free Customer Ranking Calculator

    • 34 min
    The Real Reason Your Customers Buy with Bob Moesta

    The Real Reason Your Customers Buy with Bob Moesta

    With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain: 


    Why Customers Lie To Themselves and To You
    The Difference In Language Between Active And Passive Shopping
    The Four Forces That Influence All Buying Decisions
    What Really Matters To Your Customers
    And So Much More

    Bob Moesta is the President and CEO of The Re-Wired Group and co-architect of the Jobs To Be Done Framework. His new book Demand-Side Sales 101 is now available. 

    ---

    Twitter: https://twitter.com/bmoesta

    LinkedIn: https://www.linkedin.com/in/bobmoesta/

    Book: https://www.amazon.ca/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q

    ---

    Follow Katelyn on Twitter

    Get your Free Customer Ranking Calculator

    • 44 min
    How To Write Emails That Customers Love Opening with Val Geisler

    How To Write Emails That Customers Love Opening with Val Geisler

    Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain:


    How to pull customers towards your brand
    How to write emails that your customers are going to love opening
    The difference between Features and Benefits (and which is more important to your customer)
    And so much more

    Val Geisler is the Co-Founder and Chief Email Optimizer at Fix My Churn.

    Follow Val on Twitter

    Follow Katelyn on Twitter

    Get your Free Customer Ranking Calculator

    • 44 min
    Introducing: Customer Show

    Introducing: Customer Show

    Join Katelyn Bourgoin as she explores what makes people tick, click, and buy. 

    Each week, she sits down with top entrepreneurs and marketers to hear how they get more sales while strengthening their relationship with their customers. 

    Customer Show is presented by Customer Camp. Customer Camp is a training and research firm that helps growth-ready product teams to get inside their customer’s heads so they can market smarter.

    Follow Katelyn on Twitter

    Follow Customer Camp on Twitter

    • 1 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

KTbonsai ,

Straight to the point Insights

Love this podcast! Katelyn is great and getting to the heart of what we need to know. The episode with Val is full of clear and useful things to remember when communicating with your customers. Looking forward to more! 🎉

Top Podcasts In Marketing