193 episodes
The Long Game Allie Decker, David Ly Khim, Alex Birkett
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- Business
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4.7 • 10 Ratings
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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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From Growth Leader to Coaching Growth Leaders, Common Challenges for Heads of Growth, and the State of PLG with Andrew Capland
Andrew and David discuss product-led growth, balancing sales and leadership strategies, and maintaining work-life balance in tech coaching.
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Algorithms and How They Impact Content, Art, Culture, and Humanity with Kyle Chayka
Explore the impact of algorithms on decision-making and culture, with insights into the balance between personalization and authenticity in digital spaces.
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Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues)
Alex and Ramli John discuss podcasting, product adoption, personalized user experiences, and how AI impacts content creation in a product-led growth model.
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Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)
Exploring SEO complexities, from tragedy of commons to brand dominance. Google's defenses, content farms, and Healthline's product-led strategy featured. Challenges in SEO investment dissected, advocating for simplicity to drive understanding and investment.
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Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)
Parthi Loganathan, co-founder of LetterDrop, stresses user intent understanding, unique content, and information gain for effective SEO. Evolution of SEO includes multimedia, authenticity, demand creation vs. capture, omnichannel approach, niche targeting, LinkedIn, revenue attribution, brand vs. revenue-focused marketing, SEO trends, and future marketing skills.
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Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel
Sahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company.
Customer Reviews
One of my regular listens
Love this podcast. Great guests and real talk about marketing and startups in general. Feels like I’m sitting at a table with the guests and just having a conversation.
Driveway moments
Different questions asked of different guests. This is not a typical marketing show at all. Be prepared to find yourself keeping your earbuds in and looking for quiet time to finish listening to a truly in-depth conversation.
Awesome Podcast for Freelancers
So many great interviews with freelancers and agency owners — especially in the online marketing and copywriting space. Definitely worth a listen!