Seller Performance Solutions ecommerceChris
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- Business
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This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns.
We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate a seller before taking them down? What do they need to see in an appeal, to reactivate the account for future selling? What are common mistakes that sellers make trying to get reinstated on Amazon?
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If you can't dispute, you can't reinstate
Recently, there's been a significant uptick in suspensions on Amazon due to ASIN creation misuse, notably without the option for sellers to submit a plan of action, only allowing for disputes if Amazon made an error. This change marks a pivotal shift in how Amazon handles policy violations, particularly concerning ASIN variation misuse. In this episode, Chris and Leah explore the nuances of these policy changes and how they affect sellers, especially those previously warned about potential violations.
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Navigating Price Changes on Amazon with AZSellerKit
In the competitive world of Amazon selling, pricing strategies emerge as a critical factor that can significantly influence a seller's success. Companies like AZSellerKit are leading the way in offering sophisticated solutions that address these challenges head-on.
In this episode, Chris McCabe & Jason Hasan from AZSellerkit discuss the challenges of pricing in an ever-evolving marketplace, the impact of Amazon's fees on seller margins, and strategies to stay profitable amidst rising advertising costs. -
How to Fix Variations Not Merging Reviews
Amazon sellers are constantly navigating through a maze of challenges to ensure their products stand out on the platform. One issue consistently resurfaces to perplex and frustrate sellers: ASIN variation families and their seemingly mysterious behaviors, especially when it comes to merging reviews. In this episode, Chris McCabe & Leah McHugh delve into the perplexing issue of ASIN variation families not merging reviews as they should while also unpacking the nuanced difficulties sellers face— ranging from disappearing reviews to the mismanagement of variation families.
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AI vs The People
As online marketplaces evolve, the reliance on automated systems for compliance and product listing management has grown exponentially. Yet, this technological advance brings its own set of challenges. Sellers find themselves at the mercy of algorithms that, while efficient, can sometimes miss the mark. In this episode, Chris & Leah dive into the strategies that successful sellers are employing to not just cope with but thrive amidst these unprecedented challenges.
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Takeways from Prosper 2024
The Prosper Show 2024 in Las Vegas served as a melting pot for Amazon sellers, brand owners, and industry experts, coming together to exchange knowledge, strategies, and experiences in navigating the Amazon marketplace. In this episode, Chris and Leah shed light on the pivotal conversations and think tank sessions that took place, focusing on the challenges and innovative solutions proposed by sellers and brand owners.
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How to dispute restricted products with Seller Performance
Compliance on Amazon has always been a challenge. But lately, sellers are facing a new trend: restricted product suspensions morphing into full-blown account suspensions, leaving many sellers wondering, what's the deal with these sudden shifts in Amazon's enforcement tactics? In this episode, Chris and Leah dissect the intricacies of product restrictions and the uphill battle of disputing them.
Customer Reviews
Great knowledge, very useful
These guys are very refreshing to hear, especially when their topics are usually very serious matters for sellers like me. It’s hard to navigate these waters on your own, so I appreciate their guidance.