156 episodes
The Unschool by Andi Alleman Andi Eaton Alleman
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- Business
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4.9 • 124 Ratings
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Smart girls don't gatekeep. Join Andi Eaton Alleman on 'Unschool by Andi Alleman,' a podcast dedicated to rethinking and deprogramming traditional business approaches, advocating for an intuitive flow and practical strategy blend.
As the founder of Oui, We and Casa Noon Beauty, and a leader in new school thought, Andi has collaborated with tech giants like Google and Pinterest. She also helms a global community of over 160K kind, caring creatives who are all about embracing an out-of-office lifestyle.
Andi is celebrated for her ability to seamlessly blend intuition, imagination, and analysis. Her goal: to help you create your obsession-worthy brands. She utilizes a diverse array of tools, including AI, Instagram, Astrology, and Human Design, to share her strategies and best practices.
Featuring guests and Unschool students, this show is a must-listen for creatives and entrepreneurs looking to establish their dream businesses and achieve transformative success.
Learn more on IG: @ouiwegirl & @ouiwestudio
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copy that sells? write the way people talk: identity architecture part 2 — how to use magnetic messaging to create a universe around your brand
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Travel with us: get details on the Joshua Tree Sabbatical
Apply for the Smart Girls Mastermind Membership: APPLY NOW
Today's show:
Part 2 in our series on Identity Architecture.
This episode explores Magnetic Messaging, a crucial component of Identity Architecture. Learn how to craft messages that resonate deeply, attract your ideal audience, and build a lasting connection with your brand.
In this episode:
What is Magnetic Messaging?
More than catchy slogans - creates deep connections and encapsulates your brand identity. Makes your message stand out and compels audience engagement. The Importance of Emotional Resonance
Key to effective magnetic messaging - connects with your audience on a personal level. Builds trust, loyalty, and makes them feel seen and understood. Words have the power to forge relationships that visuals alone cannot. IA campaign examples from Glossier to Spanx, to The Honest Company, and Bumble Link mentioned: Words Build Brands, Fonzie interview
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.
The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman -
ChatGPT, human design and social media strategy: Jaiden Robinson of the rave social interviews me!
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Travel with us: get details on the Joshua Tree Sabbatical
Apply for the Smart Girls Mastermind Membership: APPLY NOW
Today's show:
In this episode, we're sharing a segment of The Rave Social podcast, where Jaiden Robinson interviews Andi!
Jaiden and Andi talk about:
AI in Small Businesses: AI for strategy, productivity, and content creation with ethical considerations. Human Design & Social Media: Aligning human design with social media for authenticity and more joy. Different energy types in human design and their impact on social media strategies. Honoring individual energy types for content creation. Balancing masculine & feminine energies for social media success. Importance of mindset. Human Design & Teams: Benefits of understanding human design when hiring a team. How different energetic makeups can complement each other. Follow Jaiden on Instagram at: @theravesocial
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.
The Income to Instagram Starter Kit is now available
Get $50 towards your first Peerspace booking
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman -
identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Travel with us: get details on the Joshua Tree Sabbatical
Apply for the Smart Girls Mastermind Membership: APPLY NOW
Today's show:
Part 1 in our series on Identity Architecture.
In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.
In this episode we're discussing:
The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies. The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement. IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans. Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.
The Income to Instagram Starter Kit is now available
Get $50 towards your first Peerspace booking
Soulset Stock an aesthetic content library
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman -
From starting her first business at 15 to creating her dream brand, how Smart girls Mastermind member Kiara Ramirez is overcoming subconscious beliefs to manifest success
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Travel with me: get details on the Joshua Tree Sabbatical
Apply for the Smart Girls Mastermind Membership: APPLY NOW
This episode:
"Reprogramming your subconscious mind is crucial for manifesting your desired reality."
Smart Girls Mastermind Member Kiara Ramirez is an entrepreneur and the founder of the brand kikismeadow, a platform dedicated to guiding ambitious dreamers from confusion & overwhelm to clarity and creation.
Kiara shares her entrepreneurial journey, from starting her first business at 15 to working in the film industry and eventually creating her brand. She discusses the challenges she faced, including subconscious beliefs and identities that held her back, and how she overcame them.
Links:
Get Kiara's Unlock Your Dream Reality course
Follow Kiara on Instagram at @kikismeadow
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.
The Income to Instagram Starter Kit is now available
Get $50 towards your first Peerspace booking
Soulset Stock an aesthetic content library
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman -
2 things to get really good at to work 1-2 hours per day, plus the 3 post ideas you need for 30 days of content + what I learned from a two-star review
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Travel with me: get details on the Joshua Tree Sabbatical
Apply for the Smart Girls Mastermind Membership: APPLY NOW
This episode:
What it takes to build an OOO entrepreneur lifestyle:
It can look glamorous on the internet when you see your favorite business girlies shopping in London, beaching in Mallorca, and museum hopping in Paris.
But it only works if you're willing to work differently.
In this episode, Andi shares the two things to get really good at if you want to work 1-2 hours/day, plus the three post ideas to have in your content rotation to build a 30 day content plan.
Andi also shares what she learned from receiving a 2-star podcast review.
Links:
Dupe Photos for royalty-free aesthetic photos
Soulset Stock an aesthetic content library
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.
The Income to Instagram Starter Kit is now available
Get $50 towards your first Peerspace booking
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life
This show is produced, mixed, recorded + additional music by Ben Alleman -
Becoming an out-of-office entrepreneur: how to transition from girl boss to conscious ceo: with Unschool Student and Oui, We Retreat traveler Caitlin Barner
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Travel with me: get details on the Joshua Tree Sabbatical
Apply for the Smart Girls Mastermind Membership: APPLY NOW
This episode:
Meet Unschool student and Oui We retreat traveler Caitlin Barner. She's been a wellness enthusiast since she can remember. From teaching yoga and fitness to supporting others in exploring their spiritual connection.
Still a corporate gal, Caitlin is currently working on transitioning out of girl-boss life & into the conscious CEO space. She hosts a podcast called The Spiritually Active Podcast (S2 woop woop!), creating a space for individuals to share their creative expression of spirituality and the journeys that each of us embark on in our lives. She is working on cultivating a community in this space.
In this conversation, Caitlin shares her planned transition from corporate life to becoming a conscious CEO. She discusses the impact of travel on overcoming fear and finding community and support.
Caitlin provides tactical tips for showing up authentically on social media and emphasizes the importance of investing in oneself and finding the right learning style. She also talks about the desire for an out-of-office lifestyle and shares her future plans.
In this episode:
Transitioning from Corporate to Entrepreneurial Life The Impact of Travel on Overcoming Fear Finding Community and Support Tactical Tips for Showing Up Authentically on Social Media The Desire for an Out-of-Office Lifestyle Future Plans and Setting a Date for Change Smart Things to Pay Attention To Misconceptions About Transitioning to Entrepreneurial Life Self-Care and Wellness Hacks
Links:
Follow Caitlin on Instagram at @caitlinbarner
RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.
The Income to Instagram Starter Kit is now available
Get $50 towards your first Peerspace booking
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life
This show is produced, mixed, recorded + additional music by Ben Alleman
Customer Reviews
Amazing!!
Consistently listening to the pod every week and time after time I always leave it so motivated and inspired to get to WORK!! Thank you thank you thank you to Andi and all of her wonderful guests for the transparency, inspiration, and realness! I love it here!!
I look forward to each new episode!
I carve out space to listen to this show with my notebook nearby. I love Andi— a woman who has lived many lives already and has fine tuned her experience and mission to have success, freedom, community and to expand other people. I love hearing these conversations between her and other people building sustainability in often nontraditional careers. The idea of sharing info and resources so openly/ “no gatekeeping” is like a new era of boosting each other up. Here for it alllll.
Episodes are concise and informative and encouraging. I love her rapid fire questions with guests.
Can’t wait to see what this season brings!
Pure Magic
Andi has the most beautiful way of combining creativity, spirituality and business advice. She’s intuitive, kind and truly understands how to show up for others in this space. She makes magic happen.