Keep What You Earn Shannon Weinstein

In this episode, we tackle a common trend among entrepreneurs: the allure of starting fresh with a new venture. While evolving businesses to align with current trends and customer interests is wise, impulsively jumping into an entirely new entity can have unforeseen consequences. I'll discuss the risks of resetting your business's "birthday" and the harsh truth about how this affects your credibility with lenders, the maturity of your business, and your long-term financial strength. Hear a cautionary tale about a client who learned this the hard way and how you can leverage existing structures like dbas ("doing business as") to avoid similar pitfalls.
 
What you'll hear in this episode:
04:40 Consider business continuity when starting new ventures.
07:17 Add value, understand long term impacts, pivot.
 
If you like this episode, check out:
The Power of Diverse Mastermind Groups for Comprehensive Growth
How to Break Free from the Corporate 9 to 5
Best Ways to Negotiate Business Deals
 
Want to learn more so you can earn more?
Join Gusto today and get a $100 Visa Gift Card
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we're peeling back the layers of business growth to reveal the personal transformation at its core. Fresh off her viral TikTok success, Kat Norton, joins us again to dive into the nitty-gritty of the spiritual and mental shifts that propelled her seven-figure empire forward—far beyond her remarkable Excel tutorials.
 
From tackling imposter syndrome to embracing practices like Kundalini yoga, Kat opens up about her remarkable inner journey. And guess what? There’s nothing woo-woo about it; it's backed by science and serious results. So, grab your earbuds, find your focus, and let's explore how changing yourself can change the game for your business
 
Since launching Miss Excel in June of 2020, Kat Norton has grown a 7-figure course sales business and a community of over 2 million people across her social media platforms through viral Excel trick videos infused with creativity, music and dance. Her trainings are known to make Excel fun and have been featured in Forbes, Business Insider, Entrepreneur Magazine, CNBC and 50+ global news outlets.
 
Website: www.miss-excel.com
Instagram: https://www.instagram.com/miss.excel/
TikTok: https://www.tiktok.com/@miss.excel 
 
What you'll hear in this episode:
06:23 Book offers scientific explanation for law of attraction.
07:59 Finding resonance in kundalini yoga's practice.
11:15 Integrating spiritual practices into business for protection.
15:16 Clear limiting beliefs to reach your potential.
19:01 Act when you know, introspect when unsure.
21:56 Consistently provide free content to showcase expertise.
 
If you like this episode, check out:
Investing in Businesses - What You Need to Know
Blue Oceans are All Around Us
Pricing Blunders That Could Cost You Thousands
 
Want to learn more so you can earn more?
CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, we’re chatting with Kat Norton, a.k.a. Miss Excel, on how she grew her Excel training empire to seven figures without the initial use of sales funnels. Kat shares her transition from a corporate job to making waves on TikTok, her strategy for scaling without scarcity, and the shift to a visionary CEO role.
 
Hear about her intuitive beginnings, her spiritual approach to business, and the impact of embracing authenticity in her content. Get ready for some powerful insights on building a business that lasts!
 
Since launching Miss Excel in June of 2020, Kat Norton has grown a 7-figure course sales business and a community of over 2 million people across her social media platforms through viral Excel trick videos infused with creativity, music and dance. Her trainings are known to make Excel fun and have been featured in Forbes, Business Insider, Entrepreneur Magazine, CNBC and 50+ global news outlets.
 
Website: www.miss-excel.com
Instagram: https://www.instagram.com/miss.excel/
TikTok: https://www.tiktok.com/@miss.excel 
 
What you'll hear in this episode:
04:55 Self-improvement, manifesting desires, and embracing TikTok.
07:24 Unexpected tech opportunity led to profitable side gig.
10:42 Embrace the idea and put it out.
14:28 Content precedes business idea, find true purpose.
17:48 Excel teaching on TikTok, unique and fun.
19:01 Engaging, fun, and immersive approach to teaching.
22:51 Self-improvement led to rapid business growth.
26:40 Business expansion, sales growth, CEO transition excitement.
 
If you like this episode, check out:
Investing in Businesses - What You Need to Know
Blue Oceans are All Around Us
Pricing Blunders That Could Cost You Thousands
 
Want to learn more so you can earn more?
CFO On Demand click here
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we're delving deep into the nuances of gratitude and how appreciating simple conveniences can propel us forward. I'll share personal insights into the daily choices and investments that have significantly impacted my productivity and wellbeing – from hiring a cleaning service to prevent household arguments and stress, to ordering groceries online for the ultimate time-saving convenience.
 
What you'll hear in this episode:
04:53 Groceries delivered saved me valuable time.
08:29 Outsource personal tasks to reduce stress.
09:53 Delegate tasks, shed guilt, protect your energy.
 
If you like this episode, check out:
Creating an Outstanding Customer Service Experience
Reviving Business Boredom
Unlocking the Secrets of My SOPs
 
Want to learn more so you can earn more?
Transform your small business journey – download the Small Business $tarter Kit here.
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
 

In today's episode, we're diving into a common frustration for business owners: Those pesky payment processing fees from platforms like Stripe, Square, and PayPal. They might seem small, but they sure add up, and many of you have been asking – can we bypass these fees without sacrificing service? We'll tackle why embracing a slight cut in your revenue for a fee can actually enrich your business's maturity and appeal. I'm sharing my take on how these fees are an investment, not just a deduction. So, stay tuned as we peel back the layers of customer convenience, business growth, and the magic of that 97% revenue you retain.
 
What you'll hear in this episode:
04:27 Business owners prioritize customer payment flexibility and value.
08:03 Accept payment processing fees as an investment.
 
If you like this episode, check out:
Is Productivity the Same as Profitability?
Building a Business with Exit Strategy in Mind
The Best Places to Look to Find Cost Savings
 
Want to learn more so you can earn more?
Get $50 off your HR audit with People Principles by using code SHANNON50 here.
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we're diving into the realm of tax strategists. I'll be sorting out the hype from the truth and guiding you on whether you genuinely need a tax strategist or if you're simply buying into the marketing noise. We'll talk about the problems that a tax strategist can solve for you, why a close relationship with your CPA might be what you truly need, and how to steer your business towards wealth without letting tax worries slow you down. And for those of you stressed about high tax bills, I've got insights that might just change your perspective. Stick around to finally learn how to make tax planning empowering, not daunting. Let's get into it.
 
What you'll hear in this episode:
07:04 California has high taxes, but estimation process.
09:17 Plan taxes around lifestyle, not vice versa.
12:37 Focus on earning, planning, and professional advice.
 
If you like this episode, check out:
How to Read Your Tax Return
S Corp Salary Explained Like a 3rd Grader
CFO Q&A - Tax Estimates
 
Want to learn more so you can earn more?
Join Gusto today and get a $100 Visa Gift Card
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
 
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.