32 episodes

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!

Dog Whistle Branding Mike Steadman

    • Business
    • 5.0 • 9 Ratings

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!

    Lessons Learned From the Front of Lines of Consumer Packaged Goods (CPG) with Abraham Kamarck, Founder & CEO of True Made Foods

    Lessons Learned From the Front of Lines of Consumer Packaged Goods (CPG) with Abraham Kamarck, Founder & CEO of True Made Foods

    Today on DWB, I’m joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship sugar free ketchup and barbecue sauce.I invited Abe on the show to share the story of True Made Foods, along with the lessons he’s learned scaling up CPG company.

    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

    Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/

    Learn more about True Made Foods here: https://www.truemadefoods.com/

    • 44 min
    What It Takes To Build An E-Commerce Brand From Zero To One with Navy Veteran and Inc. 500 CEO David Hunt, Founder of Crossrope

    What It Takes To Build An E-Commerce Brand From Zero To One with Navy Veteran and Inc. 500 CEO David Hunt, Founder of Crossrope

    On today’s show, Bill and I are joined by David Hunt, A Navy Veteran and Founder of CrossRope, a fitness company that sells weighted jump ropes to help users pursue their fitness goals. Founded in 2012, David bootstrapped CrossRope into one of the Inc. 500’s fastest growing companies and Best Places to work. He knows what it takes to build a brand from the ground up and drive revenue through online sales.

    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

    Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/

    Learn more about Crossrope here: https://www.crossrope.com/

    • 54 min
    Positioning Won’t Help If There’s No Demand

    Positioning Won’t Help If There’s No Demand

    Today on DWB, I share some more thoughts on positioning, and why I believe no amount of positioning will help if there’s no demand for what you’re offering.

    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

    Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/

    • 18 min
    Are You Positioning Your Company as a Vitamin or a Painkiller?

    Are You Positioning Your Company as a Vitamin or a Painkiller?

    Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which provides instant relief and gratification to pain, your perfect customer is more than willing to spend money, in order to get rid of it.

    Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDh

    Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/

    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

    • 28 min
    Stop Watching & Reading Hustle Porn (You Know Who You Are!)

    Stop Watching & Reading Hustle Porn (You Know Who You Are!)

    Today, Bill and Riff on Hustle Porn, and why taking advice from so many of today’s “Pop culture thought leaders” is a waste of time, especially for veteran entrepreneurs.

    Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDh

    Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/

    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

    • 38 min
    Startup Marketing Fundamentals with Don Faul, CEO At Athos and Operating Partner at Unusual Ventures

    Startup Marketing Fundamentals with Don Faul, CEO At Athos and Operating Partner at Unusual Ventures

    Today on DWB, I sat down with Don Faul, CEO at Athos, a next-generation sports performance technology company that supports professional and collegiate sports teams and the Department of Defense. Don’s also an Operating Partner at Unusual Ventures, a seed-stage venture capital offering hands-on support and expertise to startups on their early-stage journey.

    Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDh

    Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/

    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

    Check out the Unusual Ventures Go-To-Market Field Guide here: https://bit.ly/3KFhE7c

    • 47 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

frogsinaforest ,

Big fan!

Mike is clearly working tirelessly to produce amazing and valuable content for his listeners. I enjoy hearing about everything from his nonprofit boxing program to developing his own brand.

Keep up the great work, Iron Mike! I appreciate your content and passion!

k.r.72 ,

Go to podcast

Mike shares valuable information applicable to businesses across the board. No matter the stage your business is in, there is always something to learn, take, apply, and share. Highly recommend this podcast!!

Garcia, Raloh ,

Amazing

Mike continues to bring top rate information to our veteran community.

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