Dog Whistle Branding IRONBOUND Media, IRON Mike Steadman

How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos, and other forms of content that catch your perfect customers' attention, leading them down a rabbit hole that eventually converts them into paying customers.
One of the best in the business that I personally know is Rob Mains, Founder of RebelVictory Media, a content production house for emergings brands, including the nationally recognized Beard Club, which Rob is a partner and content creator for. More recently however, Rob’s focus is on helping veterans get the support they need through Guardian Revial, a nonprofit organization whose mission is to revive and preserve the mental health and wellbeing of veterans and first responders — our guardians — at no cost to them.
Like me, Rob is a bit of a bearded Renaissance man, but he’s still a content creator at heart. On the show, we talk about how to leverage video to drive leads, his thoughts on the creative business, and his calling to serve the veteran community at Guaridan Revival.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Learn more about Guardian Revival here: https://www.guardianrevival.org/

The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet. 
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. 
I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit list of potential prospects. I’ve done it multiple times at this point, but even I’ll admit that can only get you so far. 

If you want to be taken seriously and become a category of one, you must be willing to invest in your brand, which Drew and I discuss on today’s show.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/

“Succession” clip: https://www.youtube.com/watch?v=xIauW3roDm0

Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content.  On the show, Sean shares how he thinks about storytelling, why he’s so passionate about video,
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur,” here: https://amzn.to/3gme7kg

Checkout out Sean’s website: https://loudvisualmedia.com/
Here’s a trailer to Sean’s Film “This is Why We Training” : https://www.youtube.com/watch?v=baRJa1xvdY4

I share what a local bar and barbershop taught me about brand loyalty. 
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Checkout our new website: www.IRONBOUNDMedia.com

I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one). 
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Checkout our new website: www.IRONBOUNDMedia.com