Dog Whistle Branding Mike Steadman

Today on DWB, I’m joined by Steve Pratt, founder of The Creativity Business, a firm focused on content strategy for brands and business strategy for the creative industries. Steve is a podcasting OG. Prior to starting the Creativity Business, he co-founded one of the world’s first and leading branded podcast agencies, Pacific Content. For those of us running podcasts businesses, Pacific Content is one of the elite firms, standing side by side with Gimlet Media, Pineapple Studios, and other leading agencies. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Checkout Steve’s website here: https://www.creativity-business.com/

Today on DWB, Bill and I discuss how to drive leads using the Hub and Spoke Framework. Hubs are networks of impacts, such as trade associations, chambers of commerce, or MBA classrooms, for example, that have access to multiple spokes, which represent your perfect customer. If you can visualize a bicycle wheel, create a list of your perfect customers, and think of different areas where they may congregate, then you can implement this framework today, which we’ll get more into on today’s show. 
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Today on DWB, I catch up with my main man and business coach, Mr. Bill Watkins, to talk about how to prepare and navigate challenging times ahead, through some DEFCON Branding. What the heck is DEFCON Brand Strategy? Find out on today’s how.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Today on DWB, I’m joined by Scott Roslyn, Co-Founder and CEO of We Are Bill, a boutique brand creation & reinvention consultancy based in New York, that connects strategic thinking, thoughtful design, and commercial impact to create new futures for ambitious brands. I invited Scott on the show to talk about his approach to brand strategy and share insights on how to think about Return on Brand.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Learn more about We Are Bill here: https://wearebill.com

Today on DWB, I’m joined by fellow Naval Academy grad turned serial entrepreneur, Justin Nassiri, Founder & CEO of Executive Presence, which provides a fully managed Linkedin presence for CEO’s and business leaders. I originally came into this interview expecting to talk about Justin’s podcasts and his new company executive presence, which we do get into, but it turned to Justin sharing lessons learned from more than decade of entrepreneurship. I’ll say it once and I’ll say it again, There are no rules in Audio, so although I try to focus mainly on branding on this show, I took this as an opportunity to do a deep dive on Justin's journey thus far. So without further ado. 
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Learn more about Executive Presence here: https://www.executivepresence.io/

Today on DWB, I sit down with Army Veteran and West Point Graduate Andrew Wolgemuth, Co-Founder & CEO of WOVE,  a 21st century online jeweler, bringing the jewelry design experience directly to couples for custom engagement ring creation.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Learn more about wove here: https://wovemade.com/