73 episodes

Podcasting can seem confusing at times and it doesn't have to be. But new podcasters get caught up with the tech and the strategies which sometimes hold them back from owning their genius.On Tools of the Podcast Trade, I discuss the tools and strategies we use in podcasting. Some episodes are interviews with industry experts and tool creators.

Tools of the Podcast Trade J. Rosemarie Francis

    • Business
    • 5.0 • 2 Ratings

Podcasting can seem confusing at times and it doesn't have to be. But new podcasters get caught up with the tech and the strategies which sometimes hold them back from owning their genius.On Tools of the Podcast Trade, I discuss the tools and strategies we use in podcasting. Some episodes are interviews with industry experts and tool creators.

    How to Design the Life You Want w/ Dr. Bo Bennett

    How to Design the Life You Want w/ Dr. Bo Bennett

    Does designing the life you want feel like a pipe dream to you?

    Today's guest, Dr. Bo Bennett shares how it's possible to design the life you want no matter what that looks like.  His surprising journey as an entrepreneur will leave you wondering, "Could I do that?"

    I'm here to tell you and Dr. Bo agrees, Yes. You. Can!

    We examined how to define personal success by carving out a niche that resonates deeply with our aspirations. 

    Bo, with a background that includes social psychology and entrepreneurship, sheds light on his philosophy of humanism and how it guides his approach to life. His insights on starting a podcast driven by his passion for public speaking are a testament to the value of creating content that's true to oneself, all while fostering genuine connections.

    This episode is more than just another interview; it's a masterclass in stepping out of your comfort zone. We discussed the early struggles that come with starting a podcast and acknowledged the pivotal shift required to truly resonate with our audience.

    To conclude, Bo imparts some seasoned podcasting wisdom, focusing on the delicate balance of aligning your work with the expectations of your listeners and your own creative spark. 

    So if you're struggling to maintain a balance between your passion and giving your audience what they love, do not miss this episode.

    Follow this podcast for more insight, tools, and strategies in podcasting. Also, please support the show by becoming a member. Thanks.


    Support the show
    =============
    Connect with us:
    =============
    Instagram: https://www.instagram.com/toolsofthepodcasttradepodcast
    X: https://twitter.com/tools_pod_trade
    Blog: https://www.podcubator.com

    Support this podcast: https://shorturl.at/dsMQR

    =====================================
    Tools & resources to help with podcasting:
    =====================================
    Shop Merch: https://shorturl.at/dsx67
    Podcast tools on Amazon (https://amzn.to/3T08KZc)
    Get paid to interview guests on PodMatch: https://shorturl.at/htIY4

    Save & send money when you travel with Wise: https://rb.gy/nf8khe

    Podcast hosted by Buzzsprout
    Disclosure: This podcast is NOT sponsored. Some product links are affiliate links which means if you buy a product using one of the links, I may earn a small commission with no extra cost to you.

    • 21 min
    How to create an impactful brand through podcasting w/ Sarah Lohse

    How to create an impactful brand through podcasting w/ Sarah Lohse

    Is podcasting the answer to creating an impactful brand?

    This week's guest, the founder of Favorite Daughter Media, Sara Lohse believes so.  But do you have to start your own podcast to build a brand?  The answer may surprise you.

    Listen as we hold an insightful discussion into how entrepreneurs can build an impactful brand through podcasting.
    ===================
    ⏰Notable Time Code ⏰
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    13:14 - podcasting tips

    Connect with Sara: Podcast | website | Linkedin
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    Mentioned in this video:
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    Attend the Content Creators Legal Boot Camp: http://tinyurl.com/mr48d5ud
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    Subscribe and listen to Tools of the Podcast Trade here:
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    Website: https://www.toolsofthepodcasttrade.com
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    Struggling with your podcast? Sign up for my one-on-one mentorship: http://tinyurl.com/m8hr57xv
    QUESTION (leave your answer in the comment): What topic or tool would you like me to make a video about on this channel?
    #podcasting #branding# personalbranding #thoughtleadership #podcastguesting #howtobeagreatpodcastguest #podcastingforbusinessgrowth #buildingabrandwithapodcast #usingpodcastsforthoughtleadership #leadgenerationstrategiesforpodcasters
    =============
    Summary
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    Sara Lohse, the founder of Favorite Daughter Media, joins me to navigate these waters with grace and strategy. Imagine harnessing the power of podcasting not just to share your message, but to weave the very fabric of your brand's identity through storytelling. Pouring your values, and vision into the hearts of your listeners and potential customers. That's what Sara and I discussed during our conversation, uncovering how entrepreneurs can use podcasting to build their brand without being salesly.

    Bio: Sara Lohse is the founder and president of Favorite Daughter Media, a creative agency dedicated to helping mission-driven businesses and entrepreneurs use their outside voices. By leveraging the connective power of storytelling, Sara can help you transform your passion into a platform for thought leadership, position yourself as a subject matter expert, and reach an audience with a message that resonates.
    Support the show
    =============
    Connect with us:
    =============
    Instagram: https://www.instagram.com/toolsofthepodcasttradepodcast
    X: https://twitter.com/tools_pod_trade
    Blog: https://www.podcubator.com

    Support this podcast: https://shorturl.at/dsMQR

    =====================================
    Tools & resources to help with podcasting:
    =====================================
    Shop Merch: https://shorturl.at/dsx67
    Podcast tools on Amazon (https://amzn.to/3T08KZc)
    Get paid to interview guests on PodMatch: https://shorturl.at/htIY4

    Save & send money when you travel with Wise: https://rb.gy/nf8khe

    Podcast hosted by Buzzsprout
    Disclosure: This podcast is NOT sponsored. Some product links are affiliate links which means if you buy a product using one of the links, I may earn a small commission with no extra cost to you.

    • 19 min
    Creating a Revolution in Freelancing & Entrepreneurship w/Karl Swanepoel

    Creating a Revolution in Freelancing & Entrepreneurship w/Karl Swanepoel

    In this episode, Karl Swanepoel, CEO of Revolancer, reveals the highs and lows of his evolution from a teenage freelancer to a visionary entrepreneur.

    Karl's candid insights promise to inspire and motivate the inner trailblazer in you, as he reflects on his exceptional path, diverging from the beaten track of 9-5 work to carve out a niche in the world of freelancing.

    His enthusiastic advocacy for the freelancing lifestyle challenges conventional employment norms and will leave you questioning the status quo of work.

    Discover what it takes to chart your own path to becoming an entrepreneur as we dig into the critical traits of stress tolerance and self-awareness that distinguish true entrepreneurs from dreamers.

    Karl's story is not just about success; it's about action, learning, and growth, and making up the playbook as you go along. If you're itching to make your mark or expand your horizon in freelancing, this episode is for you.

    It provides valuable touchpoints for connecting with like-minded professionals and resources, on how to explore the unique opportunities that Karl's platform, Revolancer, offers.

    Listen, leave a comment, and/or a 5-star review if this episode resonates with you. Thanks.

    Connect with Karl: Website | Revolancer | LinkedIn



    #bestfreelancingplatformsforbeginners #howtobecomeasuccessfulfreelancer #tipsforstartingafreelancingbusiness #whatisthefutureoffreelancing #isfreelancingagoodcareerchoice #thefutureofwork #entrepreneurship #KarlSwanepoel #Revolancer
    Support the show
    =============
    Connect with us:
    =============
    Instagram: https://www.instagram.com/toolsofthepodcasttradepodcast
    X: https://twitter.com/tools_pod_trade
    Blog: https://www.podcubator.com

    Support this podcast: https://shorturl.at/dsMQR

    =====================================
    Tools & resources to help with podcasting:
    =====================================
    Shop Merch: https://shorturl.at/dsx67
    Podcast tools on Amazon (https://amzn.to/3T08KZc)
    Get paid to interview guests on PodMatch: https://shorturl.at/htIY4

    Save & send money when you travel with Wise: https://rb.gy/nf8khe

    Podcast hosted by Buzzsprout
    Disclosure: This podcast is NOT sponsored. Some product links are affiliate links which means if you buy a product using one of the links, I may earn a small commission with no extra cost to you.

    • 17 min
    Turning Passion into Profit in Business and Podcasting w/Roy Coughlan

    Turning Passion into Profit in Business and Podcasting w/Roy Coughlan

    Did you wash cars or delivered newspapers as a kid, while dreaming of becoming an entrepreneur?

    Roy Coughlan certainly did, and his journey from those humble beginnings to creating over 17 companies across five continents is a testament to the sheer force of entrepreneurial spirit.

    Listen closely as Roy and I explore the complexities of tax optimization, the intricacies of accountancy, and the often misunderstood passion that fuels business ventures. His narrative sheds light on the essential personal investment in your pursuit and reminds us that the drive to innovate and expand is a unique force that sets certain entrepreneurs apart.

    Adding some of my own experience into the mix, I talked about my metamorphosis of podcasting from a hobby to a vital business strategy. The balancing act between crafting engaging content and managing financial sustainability can be a tricky walk that many content creators are familiar with.

    Through his Toastmasters heritage, Roy evolved into a podcast coach, monetizing the very skills that once were just a passion. So if you are holding a microphone waiting to amplify your message, listen as Roy shares his wisdom on branding, valuing one's craft, and the profound satisfaction of influencing change, one listener at a time.

    Don't miss this episode as we navigate these revelations, all while championing the idea that success isn't always in the numbers—it's in the impact we make.

    Connect with Roy: Podcast | LinkedIn | YouTube







    #Entrepreneurship #Podcasting #Businessstrategies #Podcasttips #Profitablehobby, #Podcastmonetization #RoyCoughlan #Personaldevelopment #Brandingandmarketing #PodcastCoaching #podcastingforbeginners


    Support the show
    =============
    Connect with us:
    =============
    Instagram: https://www.instagram.com/toolsofthepodcasttradepodcast
    X: https://twitter.com/tools_pod_trade
    Blog: https://www.podcubator.com

    Support this podcast: https://shorturl.at/dsMQR

    =====================================
    Tools & resources to help with podcasting:
    =====================================
    Shop Merch: https://shorturl.at/dsx67
    Podcast tools on Amazon (https://amzn.to/3T08KZc)
    Get paid to interview guests on PodMatch: https://shorturl.at/htIY4

    Save & send money when you travel with Wise: https://rb.gy/nf8khe

    Podcast hosted by Buzzsprout
    Disclosure: This podcast is NOT sponsored. Some product links are affiliate links which means if you buy a product using one of the links, I may earn a small commission with no extra cost to you.

    • 21 min
    How to Use AI & Social Media To Market Your Podcast Like a Pro w/Nico Lagan

    How to Use AI & Social Media To Market Your Podcast Like a Pro w/Nico Lagan

    How do you use AI & social media to market your podcast efficiently?

    Nico Lagan, a content strategist, shares tips and strategies to increase listeners and engagement through social media and AI.  He also highlights the need for authenticity and understanding the audience on each platform. Nico also talked the power of touch points and the value of long-form content in podcasting.

    Nico also provides recommendations for AI tools like ChatGPT and CapCut to streamline content creation. He introduces the Alpha Creator Blueprint, a program to help aspiring podcasters develop their skills and incorporate AI into their content creation process.

    Nico emphasizes the need for multiple touchpoints with your audience and breaks down the concept of high-frequency posting—an approach advocated by industry titans such as Gary V—to bolster your reach and solidify your credibility online.

    Takeaways
    Post more frequently to increase reach and engagement.Repurpose content across different platforms to maximize visibility.Understand the audience and platform-specific preferences to create effective content.Authenticity and resonating with the audience are key to building a loyal following.Utilize AI tools like ChatGPT and CapCut to streamline content creation and editing.Develop skills in front of the camera and analyze and improve your delivery.Long-form content in podcasting allows for deeper connections with the audience.The Alpha Creator Blueprint offers guidance and strategies for aspiring podcasters.Whether you want to optimize your workflows or you're seeking tactics to engage your audience, this episode is for you.

    Connect with Nico: Instagram | YouTube | LinkedIn
    Podcasts: Relax Just Love | Men Helping Men

    #AImarketing #Socialmediastrategies #Podcastmarketing #Contentcreationtips #Audienceengagement #Authenticcontent #Longformpodcasting #Podcastingskills #Socialmediaengagement #Contentrepurposing #Audienceanalysis #Platformspecificcontent #ChatGPT #CapCut #Contentcreationtools #Highfrequencyposting #AlphaCreatorBlueprint #Podcastaudiencegrowth #Contentstrategy #Podcastingtips #socialmediamarketingtips #podcastmarketingtips #audienceengagement #Podcastmarketing #Socialmediamarketing #AIforpodcasting #Podcastlistenergrowth #Increasepodcastengagement #Podcastgrowthstrategies #PodcastmarketingwithAIandsocialmedia #BoostyourpodcastwithAIandsocialmedia #Growyourpodcastaudience
    Support the show
    =============
    Connect with us:
    =============
    Instagram: https://www.instagram.com/toolsofthepodcasttradepodcast
    X: https://twitter.com/tools_pod_trade
    Blog: https://www.podcubator.com

    Support this podcast: https://shorturl.at/dsMQR

    =====================================
    Tools & resources to help with podcasting:
    =====================================
    Shop Merch: https://shorturl.at/dsx67
    Podcast tools on Amazon (https://amzn.to/3T08KZc)
    Get paid to interview guests on PodMatch: https://shorturl.at/htIY4

    Save & send money when you travel with Wise: https://rb.gy/nf8khe

    Podcast hosted by Buzzsprout
    Disclosure: This podcast is NOT sponsored. Some product links are affiliate links which means if you buy a product using one of the links, I may earn a small commission with no extra cost to you.

    • 29 min
    Why Podcast Metrics Doesn't Tell The Whole Story w/Barry Luijbregts

    Why Podcast Metrics Doesn't Tell The Whole Story w/Barry Luijbregts

    Unlock the secrets of podcasting's profound influence on listeners as we chat with Barry Luijbregts, Creator of Podhome.fm.  Barry transformed his love for the spoken word into a thriving podcast hosting platform.

    Explore the intimate bond that blossoms between podcasters and their audience, a connection that's woven into the fabric of our daily lives. Whether you're multitasking or just unwinding, podcasts offer a versatile and personal soundtrack to our routines. Barry's own leap from software developer to podcast pioneer is as inspiring as it is enlightening, showcasing his belief in the power of accessible, engaging audio content that educates and entertains.

    Feel the weight of every download in our candid discussion about the real impact of audience numbers. Imagine a gathering where each unique listener represents a person who has chosen to let your voice into their world. That's the perspective we adopt when evaluating the success and reach of a podcast, regardless of the number of downloads.

    We reinforce the importance of your commitment to the craft and the special relationship that forms when you share your thoughts with an engaged audience.

    Barry's wise insights remind us of the steadfast nature of podcasting, even in the face of changing advertising landscapes, proving that this medium's connection with its audience will endure despite the big wigs folding up their tents and going home.

    Connect with Barry: Podhome.fm and get your first 3 months free when you use code 'gopodcasting'.


    "I know how much work it takes to create the best experience for your listeners. That’s why I created Podhome.fm, to make it easy for you to bring your message to your listeners." Barry Luijbregts
    Support the show
    =============
    Connect with us:
    =============
    Instagram: https://www.instagram.com/toolsofthepodcasttradepodcast
    X: https://twitter.com/tools_pod_trade
    Blog: https://www.podcubator.com

    Support this podcast: https://shorturl.at/dsMQR

    =====================================
    Tools & resources to help with podcasting:
    =====================================
    Shop Merch: https://shorturl.at/dsx67
    Podcast tools on Amazon (https://amzn.to/3T08KZc)
    Get paid to interview guests on PodMatch: https://shorturl.at/htIY4

    Save & send money when you travel with Wise: https://rb.gy/nf8khe

    Podcast hosted by Buzzsprout
    Disclosure: This podcast is NOT sponsored. Some product links are affiliate links which means if you buy a product using one of the links, I may earn a small commission with no extra cost to you.

    • 19 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Angela Kelly Smith ,

Great podcasting information!

This is a wonderful podcast to get information about improving your podcast. Jenn is a great host, and she has fabulous guests on the show. I was thrilled to be one of them! I have gotten some nice insights listening to Tools of the Podcast Trade. There is always so much to learn! I love being able to tune into Jenn’s show to get the latest tips.

Kelly Smith, host of Podcast Launchpad

jasoncercone ,

Great Podcasting Tips

Jennifer brings you some solid content if you’re looking to get your own podcast off the ground. Check out this show today!

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