86 episodes

Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.

The Unstoppable Marketer‪®‬ Trevor Crump & Mark Goldhardt

    • Business
    • 4.9 • 46 Ratings

Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.

    86. The TIKTOK Ban... How This Will Impact, Brands, Families, & Society

    86. The TIKTOK Ban... How This Will Impact, Brands, Families, & Society

    Strap in as we wade through the social media maelstrom, with TikTok's tidal wave of influence taking center stage. Our discussion isn't just a fly-by on latest trends; we're dissecting the crucial shifts from organic user engagement to the nuanced art of monetization strategies, all playing out in this dynamic new arena. And with a dash of international politics seasoning our talk, we're serving up hot takes on data privacy, platform trust, and whether TikTok's the ace in the hole for cultural clout or a "spy machine" sparking global debates.

    It's not all about the laughs, though—get your heartstrings ready for a masterclass in emotional marketing and storytelling that truly sticks. We're pulling back the curtain on how brands are crafting tales that tug at those feelings, making their messages linger long after the screen dims. From the genius of the "good different" chart to the timeless appeal of Sinatra and Rowling, we're celebrating the mavericks and urging brands to embrace their odd socks in a world of matching pairs. So, whether you're a marketing whiz or simply love a good yarn, this episode is your front row ticket to the power of creativity.
    Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

    • 54 min
    85. When You Sell To Everyone You Sell To No One w/ Kim Olson Co-founder of Jovi

    85. When You Sell To Everyone You Sell To No One w/ Kim Olson Co-founder of Jovi

    Imagine turning a simple patch into a multi-million-dollar venture overnight—our guest, Kim Olson the Co-founder of Jovi did precisely that. She spills the beans on how they leveraged the might of influencer marketing and built a brand that not only sells but truly connects with women's needs. It's a tale of authentic growth, from a lightbulb moment in a business coaching session to a product launch that shattered expectations. Their journey isn't just inspiring; it's a masterclass in marrying ethical business choices with explosive market success, and we unpack every juicy detail.

    But what's a great product without a strategy to keep customers coming back for more? In the final stretch of our chat, we lay bare the secrets of smart marketing and customer-centric approaches. We weigh the pros and cons of rewards programs and share personal stories about navigating the intricate dance of affiliate marketing without stepping on the toes of profitability. From credit card rewards to the power of word-of-mouth, we cover the gamut of techniques that brands like Apple and Delta employ to keep their customers loyal and engaged. So buckle up and tune in—it's a wild ride full of practical insights, belly laughs, and a side of unconventional health advice you won't want to miss!
    Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

    • 45 min
    84. The Subtle Art of Predicting Customer Acquisition

    84. The Subtle Art of Predicting Customer Acquisition

    Just when you think you've got a handle on things, Utah's weather throws you a curveball – sounds familiar? That's because it's a lot like digital marketing, always keeping us on our toes! We open with a lighthearted look at the state's meteorological mood swings and segue into the warmth of family ties, sharing a chuckle about the various endearing names we have for our grandparents. Plus, you'll hear a sweet note from Grandma Peggy, who, spoiler alert, is possibly our biggest fan.

    Running a business can feel like a high-stakes game, where high expectations often crash into the harsh walls of reality. In our lively discussion, we unpack what it means to have grit in the face of these challenges, especially in the fast-paced world of digital marketing. We talk about why the 'spray and pray' approach might leave you out in the cold and stress the importance of fine-tuning your strategy for the long haul. And with insights from our journey at a performance marketing agency and a digital marketing software company, we're spilling the beans on avoiding common pitfalls and setting yourself up for success.

    To cap it off, we put the spotlight on the art of predictable customer acquisition and the significance of building a brand that sticks. As Meta's performance hiccup sent ripples through the direct-to-consumer landscape, we explore the alternatives like server-side tracking and the wisdom of a well-rounded strategy. Preston Rutherford from Chubbies joins us to dish out his take on the power of a compelling brand narrative and how it can create enduring connections with your audience. So tune in, and let's get your brand story on the path to becoming one for the ages!
    Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

    • 39 min
    83. Building Trust and Connection in Child Technology Use w/ Nate Randle CEO of Gabb Wireless

    83. Building Trust and Connection in Child Technology Use w/ Nate Randle CEO of Gabb Wireless

    As parents, we're in a tug-of-war with modern technology, trying to keep our kids safe while not stifling their digital savvy. That's why Mark and I sat down with Nate Randle, CEO of Gabb Wireless, to shed light on creating a secure digital space for our youngest tech users. Our discussion weaves through the snowy streets of Utah tales right into the fabric of child-safe telecommunications, revealing how Gabb's innovative solutions are crafting a more protected online experience for children. I even toss in my own story of breathing easier as my kids explore the digital world with Gabb's tech as their safeguard.

    We've all seen kids glued to screens, but what's the real impact on their development? This episode traverses the underestimated terrain of how technology is shaping our children's social skills, creativity, and capacity for unstructured play. It's a compelling exploration likened to teaching them to swim—with the right support and structured exposure, they can navigate the digital waters safely. Nate gives us his insights on the importance of in-person interactions for kids and how even non-social media tech can affect their development.

    Building a brand isn't just about luring in customers; it's about keeping them close and turning them into your most avid promoters. Nate and I chat about the delicate dance between customer acquisition costs and the golden nuggets of lifetime value, all while steering clear of discount-driven pitfalls. We also take a look at how investing in customer relationships lays the groundwork for a successful brand, fostering loyalty and creating a strong word-of-mouth network among parents who value trust and quality. Join us for this enlightening episode that's part guidebook, part roundtable, and entirely essential for marketing in the family-focused tech arena.
    Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

    • 53 min
    82. The RIGHT Way Brands Should Be Creating Organic Content

    82. The RIGHT Way Brands Should Be Creating Organic Content

    Why has it been so hard for brands to create winning content in the last few years?

    Trevor and Mark dive into why brands struggle to create better content that is centered around storytelling. 

    They talk about brands that are doing this right and they give examples of how to succeed with story telling. 

    Listen as they talk about some of the great directors and how they tell great stories and how brands can learn from their success...

    This is not an episode you will want to miss!
    Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

    • 49 min
    81. The Secrets to Building a 9-Figure Brand w/ Preston Rutherford Co-founder of Chubbies

    81. The Secrets to Building a 9-Figure Brand w/ Preston Rutherford Co-founder of Chubbies

    Imagine kicking off your shoes after a long day and settling in for a chat that feels like hanging out with old friends, but these friends come bearing the secrets to a nine-figure business success. That's the vibe of our latest episode where we sit down with Preston Rutherford, the co-founder of Chubbies and Looper Turns, who takes us on an exhilarating ride from college camaraderie to shaking up the apparel industry. With wit as sharp as their business acumen, we uncover the story behind their phenomenal growth and how they turned a bold idea into a brand that's synonymous with fun.

    As we dissect the evolution of the Chubbies brand, you'll feel the pulse of retro style and how mid-thigh shorts came to signify more than just a sartorial choice—it's a culture shift. Delving into the identity that set Chubbies apart, we trade tales on the courage it takes to craft a brand persona that's not just distinct but downright defiant. Join us for an examination of how authenticity and a refusal to take life too seriously became their ultimate differentiator, and perhaps, the secret sauce to their seismic impact on the retail world.

    In this meeting of the minds, we tackle the gritty realities of marketing in a pay-to-play digital landscape. From Facebook and Google to the wilds of TikTok, we navigate the treacherous waters of brand loyalty and customer connection. Wrapping up, we send you off with insights that count, strategies to stand your ground in an ever-changing market, and an invitation to continue the conversation. If you're itching for more than just another business blueprint, this episode is your ticket to an adventure in entrepreneurship that proves success and a good laugh can indeed coexist.
    Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

    • 1 hr 15 min

Customer Reviews

4.9 out of 5
46 Ratings

46 Ratings

G Peggy ,

THE BEST

I really love The Unstoppable Marketer® podcast!! I listen to it whenever I can and I’ve learned so much - love the cute personalities of Trevor and Mark and how they relate to everyone. Really look forward to the next podcast each week.

Newbie biz owner ,

I listen to every episode

I found this podcast back in the summer and have been listening faithfully ever since.

I wanted to note that I enjoy listening when it Is just Trevor and mark without a guest. Guests are great but I like hearing from you guys a lot, and it shows me how much knowledge you have.

Keep it up

AustinKBrady ,

Love This Podcast!

I’ve met Trevor (as well as Mark) in person and have listened to many of their podcast episodes. You can tell they really care about their topic and audience. I’ve learned a ton from “The Unstoppable Marketer”. Would recommend!

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