Creator Playbooks Callum Mcdonnell

Daniel McMahon, known as Dodford, is a British creative making a name for himself on YouTube with his impressive filmmaking, VFX skills, and storytelling abilities. His collaborations with big names like Mr. Beast and the Sidemen speak volumes about his standing in the online creative world.

In this episode, he shares:
• His strategy for 6 million views (that actually works)
• The harsh reality of being a YouTuber
• The importance of timing content
+ LOADS MORE!
This might be the first time he’s ever opened up about the true story behind Dodford.

Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum

Get FREE business breakdowns from Callum: https://callummcdonnell.substack.com/

Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Follow Dodford on socials:
Instagram - https://www.instagram.com/dodford/
TikTok - https://www.tiktok.com/@dodford?lang=en
YouTube - https://www.youtube.com/@DodfordYT
Twitter - https://twitter.com/dannymcmahon

Work with Callum: https://www.7xcontent.com/



Timestamps:

Timestamps:
00:00 Introduction
01:25 Small Creator to YouTube Sensation
07:31 The Sidemen Documentary
14:30 Behind the Scenes: Crafting Viral Documentaries
28:45 Sustaining a YouTube Business Model
33:16 Revenue Streams
37:13 Innovating Content Through Elimination
40:02 YouTube Analytics
44:13 Finding Motivation
49:20 Highs and Lows of Content Creation
57:28 Strategic Content Planning and Future Goals
01:02:03 Closing Thoughts

Growing on social media is now more difficult than ever. So, if I wanted to grow online in 2024, what would I do? Well, I've spent the last few months chatting with masterminds in social media and marketing, and here's what I learned.

Tune in for expert advice from the likes of Grace Andrews (Head of Marketing at Steven Bartlett's Diary of a CEO), Calfreezy (The Fellas Studios), Michael Corcoran (Former Head of Social Media at Ryanair), Andrew Bloch (Lord Sugar's PR representative), Damien Jordan (DamienTalksMoney), Nathan Barry (ConvertKit, Billion Dollar Creator Podcast), and Angus Parker (Ali Abdaal's manager).

Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum

Get FREE business breakdowns from Callum: https://callummcdonnell.substack.com/

Listen on Podcast Player:

https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials:

Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Work with Callum: https://www.7xcontent.com/

Timestamps:
00:00 - Introduction
00:44 - Understand your "why"
02:58 - Being authentic
05:04 - Banger Banks
08:21 - Disrupting the system
11:12 - Competing on brand
13:06 - Reactive content
16:52 - Answering your DMs
18:08 - Short form reels
22:38 - Ladders of Wealth Creation

Damien Jordan, known online as DamienTalksMoney, is one of the UK's top content creators. Renowned for his trusted insights, he offers invaluable advice, tips, and strategies for mastering money management, investing wisely, and building wealth. However, what often goes unnoticed his how relentlessly committed he is to being a creative (not just a creator).

In this episode, he shares:
• How anyone can achieve YouTube fame
• Behind the scenes of going viral in ONE DAY
• His 1k to 200k social strategy
+ LOADS MORE!

If you've ever considered becoming a content creator, you don't want to miss this!

Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum

Get FREE business breakdowns from Callum: https://callummcdonnell.substack.com/

Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Work with Callum: https://www.7xcontent.com/

Follow Damien on socials:
Instagram - https://www.instagram.com/damientalksmoney
YouTube - https://www.youtube.com/c/DamienTalksMoney
LinkedIn - https://www.linkedin.com/in/damien-jordan-7a7112159/?originalSubdomain=uk

Timestamps:
00:00 Introduction
01:07 How to Become a YouTuber
08:19 Viral Success
13:20 Creating Content for Long-term Success
19:21 Diversifying Income Streams Beyond YouTube
21:06 The Ethical Dilemma of Sponsorships
24:44 Expanding into B2B
29:55 Advice for New Creators
32:17 Long Form vs Short Form
33:41 Being an Education Creator
39:58 Navigating the Creator Economy
43:50 Critique (Is Mr. Beast Making The Best Videos?)
45:43 Authenticity in a Saturated Market
46:33 Quick Fire Questions

Andrew Bloch is the PR genius behind Lord Sugar (The Apprentice), and co-founder of one of the UK’s number one PR agencies, Frank. There, Andrew masterminded multiple world-famous campaigns with brands such as HP Sauce and Compare The Market. Andrew stepped back from running Frank in 2020 to launch Andrew Bloch & Associates which has just been awarded Boutique Marketing Consultancy of the Year 2024.

In this episode, he shares:
• The reality of working with Lord Sugar
• How to go viral (using PR)
• Behind the world’s best marketing campaigns
+ LOADS MORE!

If you want to learn from one of the world’s best PR experts, you’re not going to want to miss this!

Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/

Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Work with Callum: https://www.7xcontent.com/

Follow Andrew:
Twitter - https://twitter.com/AndrewBloch
Instagram - https://www.instagram.com/blochstagram/
LinkedIn - https://www.linkedin.com/in/andrewbloch
TikTok - https://www.tiktok.com/@andrewbloch

Timestamps:

00:00 Introduction
02:10 What is PR?
05:14 Crafting Iconic Campaigns: The HP Sauce Story
11:28 Andrew’s Framework
18:49 Compare the Meerkat
25:44 Successful Agency-Client Relationships
29:27 Partnership with Lord Sugar
32:44 Challenges and Triumphs with Lord Sugar
34:42 Problems With Becoming Lord Sugar
38:54 What Makes Lord Sugar Special?
40:42 Mentoring ‘The Apprentice’ Winners
43:06 Favourite ‘The Apprentice’ Winners
45:18 Greatest PR Stunts
48:55 Overcoming Challenges and Embracing Resilience
51:20 Agency Life to Consultancy
58:54 The Power of Networking and Future Ventures
01:01:02 Quick-Fire Questions

Michael Corcoran is the mastermind who led RyanAir's game-changing social media strategy. With a knack for reshaping brand perception and driving organic reach, Michael has earned a reputation as a visionary leader in the digital marketing landscape. His innovative strategies and expertise continue to redefine the way brands engage with audiences in the ever-evolving realm of social media.

In this episode, he shares:
• How they built the WORLD's No1 corporate TikTok account
• The EXACT social strategy that gave them 1 BILLION in organic reach
• The LIES that make social media a pyramid scheme for most brands
• Why 99% of social content is trash
• The behind the scenes of RISKY tweets about Jadon Sancho and Prince William
+ loads more!

This is an absolute marketing masterclass; if you care at all about social media, you’re not gonna wanna miss this.

Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/

Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Work with Callum: https://www.7xcontent.com/

Follow Michael:
Twitter: https://twitter.com/lemachine/
Instagram: https://www.instagram.com/le_machine/
LinkedIn: https://www.linkedin.com/in/michaelrichardcorcoran/

Timestamps:
00:00 Introduction
01:16 Getting the Job at Ryanair
04:35 Challenges at Ryanair
06:16 Strategy Behind Ryanair's Social Media Success
09:25 Importance of Understanding Your Audience
10:33 Authenticity in Social Media
12:33 The Role of Strategy
17:01 The Impact of Ryanair's Social Media Strategy
22:35 Challenges of Reactive Content
24:55 Ryanair's Reactive Content
33:17 The Call From Kensington Palace
46:52 Red Circle
40:18 The Sancho/Bartlett Incident
44:47 Reality of Being a Brand on Social Media
45:16 Strategy of Disruption
46:09 Always-On Content
46:56 Social Media Pyramid Scheme
54:38 Social Media for Brands
01:06:48 Why Michael Left RyanAir
01:09:38 The Future

Callum Airey, better known as Calfreezy, is a prominent British YouTuber and content creator. He gained popularity through his YouTube channel, where he creates content related to gaming, challenges, and vlogs. He is also the co-founder of The Fellas Studios, the UK's fastest-growing podcast network acclaimed for its shows, including The Fellas, Saving Grace, Growing Paynes, and more. Notably, KSI and the Sidemen recently invested £1.5 million in the network, valuing the studio at £15 Million.

In this episode, he shares:

• His 1k to 4 Million Subscriber YouTube Strategy
• How he's building the UK's fastest-growing podcast Network
• What the Sidemen are really like
• The anatomy of a viral video

+ loads more!

You may know Calfreezy for his funny videos or the R-Rated jokes on his podcast, but he is undeniably one of today's smartest creators so trust me, you don't want to miss this.

Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/

Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Work with Callum: https://www.7xcontent.com/

Follow Calfreezy:
Tiktok: https://www.tiktok.com/@calfreezy
Instagram: https://www.instagram.com/calfreezy/
YouTube: https://www.youtube.com/@calfreezy

Timestamps:
00:00 Introduction
01:35 Calfreezy Is a Secret Genius
02:28 Start of Calfreezy's YouTube Career
03:28 Challenges of Starting on YouTube
05:14 Birth of The Fellas Podcast
09:01 Importance of Collaboration in Content Creation
13:32 Science of Creating Engaging Content
15:28 Impact of Authenticity in Content Creation
19:06 Role of Collaboration in Calfreezy's Success
20:05 What Is Calfreezy’s Content?
28:37 Relationship with the Sidemen
36:19 Calfreezy Proving Himself
38:53 Unexpected Turn of Events
39:28 Impact of COVID-19
39:52 The Fellas Backstory
40:24 Was It a Hit from Day One?
40:43 The Concept and Evolution of the Podcast
41:22 Drinking
41:50 Transition to Spotify
44:21 End of the Spotify Era
45:15 Expansion of The Fellas Studios
47:53 Strategy Behind Successful Podcasts
50:18 Importance of Building Brands
52:59 Challenges of Talent Management
01:05:42 Lowest Moment
01:09:35 Quick-fire Questions