Google Marketing Platform Academy Podcast Google Marketing Platform
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- Business
Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.
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Talking AI, Episode 3: How marketers are navigating the rise of generative AI
Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to stand out.In our final episode of Talking AI, join our host, IAB CMO Helen Mussard as she chats to Pallavi Naresh, Group Product Manager for Creative Assets at Google and Guy Gobert-Jones, Managing Partner at Omnicom Media Group UK about the rise of gene...
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How Attribution, Experiments and MMM are the future of media effectiveness measurement
In this insightful episode, we dive deep into the future of media effectiveness measurement. From privacy-centric tagging to AI-powered advertising using first-party data, we've got your measurement foundation covered.Join our expert guest speakers, Thomas, Media Effectiveness Lead at Google, Dirk, Senior Director of Data & Digital Marketing and Siddharth, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, as we explore th...
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Talking AI, Episode 2: How predictive AI is supercharging bidding strategies
Bidding strategies fuelled by AI can help marketers deliver ROI and unlock new growth avenues - find out how in the latest episode of Talking AI. Join our host, IAB CMO Helen Mussard as she chats to Nick Brady, Head of Search Bidding, Growth & OptiScore at Google and Álvaro Verdeja, Global Cloud & Data Director at Making Science about the transformative power of predictive AI in bidding strategies, and uncovers their unique tips and insights. And if you haven’t a...
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Uncover Display & Video 360 capabilities to gain operational and media efficiency
In this insightful episode, we dive deep into the world of DV360 capabilities,specifically into the features and tools that make this DSP a valuable asset for agencies and marketers. Join our expert speaker Guillaume Neumager, Head of Digital Operations at OMD France and Ariane Musse, Programmatic Media Manager at Google, as they deep dive into getting the most out of the platform, new features to optimize both KPIs and your time, plus some other Google tools natively linked to DV360.&nb...
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Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices
Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices
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GMP Partner Podcast - Talking AI: How a deeper language understanding is transforming broad match
How is AI helping marketers to connect with new customers? Join us for the first episode of our Talking AI podcast, where we deep-dive into the language modelling advances driving business success and bringing exciting changes to Google’s broad match feature. We’re joined by IAB Europe CMO Helen Mussard, Google Senior Product Manager Oliver Kiderle, and Brainlabs Business Director Charlotte O’Neill.For more insights into how AI-powered Search Ads are working to improve performance, download o...