Demand Gen Made Simple Janelle Amos

After 55 episodes, Season 1 of Demand Gen Made Simple has officially wrapped! This season has been extraordinarily amazing… discussing everything from what demand generation is, all the way to advanced strategies and gaining buy-in from not only myself but other experts in the field, as well. 

Although the show’s going on break, I’m so excited to come back even better for season 2. 



For now, relisten or rewatch some of your favorite episodes. And remember, you can catch the show on Apple Podcast, Spotify & Youtube.

Don’t forget to subscribe to my newsletter, Simplifying Demand Gen to continue to get more insights and tips. 

You can also connect with me on LinkedIn! 

And if you’re tired of your marketing feeling reactive and stuck, book a strategy call with me and we’ll dive into how I can help. 



Thanks again for your continued support! See you next season.

In Episode 55 of Demand Gen Made Simple, we dive deep into the world of marketing attribution with our special guest, Drew Smith, CEO of Attributa. If you've ever struggled with accurately attributing conversions or improving your marketing reporting, data, and analysis, this episode is a must-listen.

Join us as we explore the common challenges faced by marketers when it comes to attribution. Drew shares his expertise and provides valuable recommendations for effectively attributing conversions in multi-channel marketing efforts. Discover why the choice of attribution model or tool depends on the specific project and how marketers can identify the right approach for their needs.

During our conversation, we delve into the concept of attribution from Drew's unique perspective. He sheds light on the essential aspects of attribution that demand generation marketers often overlook and explains why it's crucial to understand these key points.

Additionally, we explore the future of attribution in the marketing industry and the emerging trends and technologies that are shaping its landscape. Drew provides insights into the exciting advancements that DG marketers should be aware of to stay ahead of the curve.

Janelle is joined by Steffen Hedebrandt, co-founder and CMO of Dreamdata to discuss the world of marketing and sales alignment and the pivotal role it plays in a modern go-to-market (GTM) approach. 

Steffen shares his expertise on how businesses can harness the power of alignment to drive revenue and achieve scalable success.

We break down common challenges companies face when aligning their marketing and sales departments, unveil their impact on overall performance and organizational growth, and share useful tips for fostering a more collaborative partnership.



Explore more about Revenue Marketing from Dreamdata.io here.

Oh nurturing - the term that sparks different opinions just like the term "lead." In this episode, I uncover the importance of an integrated approach where all channels work harmoniously to support each other and show how nurturing is so much more than just email marketing based on persona profiling and lead scores.

Also for more insights and tips, subscribe to my newsletter, The Simplifying Demand Gen Newsletter

In this podcast episode, I talk about whether lead lifecycle stages still matter on a demand gen model and areas of measurement between each stage. As well as how important SLAs have on your funnel velocity.

 Your questions, answered. Andres Glusman joins Janelle Amos to discuss the place experimentation has in the B2B marketing space. We cover topics like: 




Is there such a thing as testing too much? 


Do you need tech and tools to run experiments? 


Is the juice worth the squeeze? 


Leveraging experimentation vs abusing experimentation 


Assess risk and concluding impact